Ever wondered how technology can transform traditional retail? In this episode, we dive into the world of sleep innovation with Matthew Timmins, the innovative force behind LevaSleep.com. You'll hear how his strategic use of live chat has not only skyrocketed online sales, but also fundamentally transformed customer interaction management.

Listen in as we explore Matthew’s journey of escalating live chat sales from $10,000 a month to a staggering $150,000, revolutionizing online customer engagement. We also delve into the cutting-edge technologies that enable LevaSleep to efficiently operate multiple brick-and-mortar stores with minimal staff, examine differences in sales team productivity, and discuss how AI is enhancing the effectiveness of sales teams.

You can find show notes and more information by clicking here: https://bit.ly/4g3lAy2

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Have you ever considered buying back a business you once sold? In this episode, I sit down with Greg Howlett, a seasoned eCommerce veteran, who shares his remarkable journey of repurchasing a business a decade after its sale. We dive into the strategic insights and personal reflections that guided his decision, exploring how past experiences can shape future opportunities—and create a really cool story.

Listen as Greg discusses his approach to rejuvenating a once-thriving brand, the challenges of adjusting to an evolved market, and the nuances of navigating business with family. We also touch on broader topics like the future of eCommerce, the importance of building trustworthy brands, and the delicate balance of personal and professional life.

You can find show notes and more information by clicking here: https://bit.ly/3YSXSgQ

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Ever found yourself puzzled by the financial metrics that are the lifeblood of your eCommerce business? In this episode, I sit down with Rayla Rappaport, Head of Product Marketing at Finaloop, and we’re diving deep into the essential financial strategies that power successful eCommerce operations. Join us as we discuss how precise financial management can lead to sustainable growth and increased profitability.

You'll hear practical advice on managing accounting complexities specific to eCommerce, from navigating international tax strategies to optimizing your accounting software. Rayla also provides a rich overview of current financial trends across various business scales, strategies for maintaining healthy margins despite market fluctuations, and more.

You can find show notes and more information by clicking here: https://bit.ly/3AjBPHY

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Ever wondered how entrepreneurs manage to blend successful businesses with a rich family life full of adventures? In this episode, I’m thrilled to be joined by Antje Pepper, co-founder of KeepGoingFirstAid.com. Antje shares her incredible journey of traveling the world for 19 months with her family while managing and growing their business. Discover how Antje and her husband, James, have crafted a unique business model that allows them to prioritize both their business ambitions and their family’s lifestyle.

Listen as we dive into the strategies they use to differentiate their products in a competitive market, their decision not to hire employees but to work with small specialized agencies, and the logistics of managing a global business from anywhere in the world. Antje also shares insights into the cultural differences between Germany and the U.S., as well as how these differences influence their business and family life.

You can find show notes and more information by clicking here: https://bit.ly/40BIXdw

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Have you ever wondered what it takes to scale a business from millions to tens of millions? In this episode, join me as I catch up with Ayman Al-Abdullah, former CEO of AppSumo, who transformed the company from $3 million to $70 million in revenue. Discover the critical lessons he learned about leadership, hiring, and maintaining personal health amidst intense business growth.

Listen as Ayman dives into his strategies for scaling operations, nurturing internal talent, and making tough decisions. We'll also explore his insights on AI’s impact on business, his personal fitness routine developed over a decade, and how balancing professional and personal life can lead to extraordinary results in both.

You can find show notes and more information by clicking here: https://bit.ly/4fh6qFe

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Are you fascinated by the intersection of health and entrepreneurship? In this episode, I’m thrilled to welcome Michael Tecku, founder of Momentum Shake. Michael shares the story behind creating a health product designed to enhance longevity, with the ambitious goal of adding a million years to human life. Dive into his journey from music scouting to mastering the health supplement industry, where he challenges the status quo with a focus on quality and integrity.

Listen as we explore the rigorous process behind Momentum Shake, from concept to market, and Michael's philosophy on creating products that not only promise longevity, but also ensure enhanced daily vitality. We dive into the nuances of entrepreneurial life, how Michael's past experiences shape his leadership and operational strategies today, and more.

You can find show notes and more information by clicking here: https://bit.ly/4fi8Jrd

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What does it take for a brand to explode to near eight-figure revenue in just eight months? In this episode, I chat with Isaac Medeiros, founder of Kanpai Foods, a burgeoning freeze-dried food company, who has managed to do just that. Isaac shares his journey from running MiniKatana.com to diving into the snack industry, revealing the strategies behind his rapid growth and the transition between diverse markets.

Listen in as Isaac dives into the nuances of brand building and scaling in the competitive eCommerce landscape. We cover his innovative approach to marketing, the critical role of content creation, and his insights into navigating the challenges of a new business vertical. Plus, Isaac opens up about the lessons learned from past ventures that are shaping his current success.

You can find show notes and more information by clicking here: https://bit.ly/3Nwj6vL

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How do vibrant businesses thrive amidst the complexities of international trade and team management? In this episode, I’m joined by Liza Roeser, founder of FiftyFlowers, a company that has mastered the art of importing premium flowers from Ecuador to the U.S. Liza shares her journey from starting in the Peace Corps to building a successful international business that directly impacts the floral industry.

Listen in as she unveils the secrets behind managing international logistics, her innovative approach to team-building through personality testing, and her dynamic leadership style that eschews traditional C-suite titles for more integrated roles. You'll learn how FiftyFlowers navigates customer relations, maintains quality, and handles the challenges of a global supply chain.

You can find show notes and more information by clicking here: https://bit.ly/401So5I

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Ever wondered how insights from top market analysts can reshape our understanding of global economic shifts? In this episode, I have the pleasure of speaking with Ed Elson, co-host of Prof G Markets, renowned for his sharp analysis and dynamic presentation on crucial socio-economic topics. Ed dives into thought-provoking discussions on "the war on the young," the cultural divides between the UK and the US and the evolving role of big tech in our society.

Listen as Ed shares his nuanced perspectives on the interconnectedness of global markets, the necessity for a political pivot and the power of media in shaping public opinion. We also explore the challenges and implications of modern economic policies and Ed's unique approach to dissecting complex issues with a blend of humor and deep insight.

You can find show notes and more information by clicking here: https://bit.ly/4gRvjJ1

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Curious about how a brand rapidly scales to a $60 million powerhouse in the eCommerce health sector? In this episode, I’m joined by Dean Brennan, CEO, and Dillon Randolph, Chief Research Officer, at Heart & Soil, a health and wellness company that offers nutrient-dense supplements. Their unique approach involves fanatical branding and innovative community-building strategies that propel their direct-to-consumer operations beyond traditional models.

Listen in as Dean and Dillon dive deep into the specifics of building a robust community that genuinely connects with their brand and leveraging content as a pivotal growth lever. We also discuss their strategic decision to focus on direct sales over platforms like Amazon, the surprising effectiveness of traditional media in their marketing mix, and their personal insights into maintaining balance and health as entrepreneurs.

You can find show notes and more information by clicking here: https://bit.ly/3TEjGeA

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Have you ever wondered what it takes to manage a vibrant community of eCommerce entrepreneurs? In this episode, I'm thrilled to chat with Dana Eriksson, the Director of Community and Connection at eCommerceFuel. Dana brings her unique perspective on fostering connections and ensuring that every member of the community feels valued and understood.

Listen in as Dana shares some of the complexities of community management, discussing the challenges and rewards of her role. We also talk about her journey to eCommerceFuel, her strategies for engaging with members, and her personal mission to make everyone feel included. You'll gain insights on the power of appreciation in building a supportive environment, as well as how this can transform professional relationships and enhance personal satisfaction.

You can find show notes and more information by clicking here: https://bit.ly/3MTKOCD

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Ever wondered what secrets serial entrepreneurs use to keep their businesses thriving? In today's episode, I’m sitting down with Dimitri Vorona, a multifaceted entrepreneur who has made significant waves across various sectors, from software development to eCommerce. Dimitri shares his journey from early internet days to becoming a seasoned entrepreneur, including insights from his diverse experiences such as selling a company to Earthlink and working with the Department of Defense.

Listen in as Dimitri discusses his approach to eCommerce, focusing on essential strategies for product development and marketing that cater to changing consumer behaviors. We look at his tactics for leveraging Amazon and other digital platforms to maximize business growth, highlighting the 80/20 rule he applies to enhance his strategies. Dimitri also shares insights from his recent visit to Amazon headquarters, revealing some surprising and counterintuitive lessons learned.

You can find show notes and more information by clicking here: https://tinyurl.com/4v52xv4d 

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Have you ever wondered what it's like to navigate through both personal and professional crises as an entrepreneur? In this episode, I sit down with Ronnie Teja, the founder of Branzio Watches and TrulyOffice.com. Ronnie shares his profound experiences dealing with significant business challenges, from severe staff cuts to navigating through Google penalties, and how his personal health journey has intertwined with his entrepreneurial spirit.

Listen as Ronnie dives deep into the realities of reshaping a business amid economic downturns and personal transformations, where he unpacks his innovative strategies for developing a leaner business model that includes renegotiating vendor contracts and significantly reducing overhead. We also explore how maintaining physical and mental health has been pivotal in his ability to lead and inspire in the face of adversity, providing unique insights into the integral role of well-being in sustainable entrepreneurship.

You can find show notes and more information by clicking here: https://bit.ly/4cZ5hjM

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Wondering how a subscription-based business thrives by focusing on community and membership rather than just products? In this episode, I chat with John Roman, co-founder of BattlBox.com, a leader in the survival and outdoor gear space. John shares his unique business journey, including the challenges and strategic moves involved in buying back his company at an incredible discount after selling it for a substantial profit.

Listen as John dives into the significance of community engagement and content-driven strategies that have propelled the success of BattlBox. We also explore how the company navigates advertising restrictions on platforms like Facebook, the innovative use of membership benefits to enhance customer loyalty, and John’s approach to maintaining a high-value subscription model in a niche market.

You can find show notes and more information by clicking here: https://bit.ly/3TfYVWj

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Curious about the cutting-edge applications of AI in eCommerce? In this episode, I sit down with Kevin Williams from MadBrains AI, who brings a wealth of experience from both struggling eCommerce environments and a deep dive into AI innovations. We explore a broad array of topics including the future of search, the implications of AI on child-rearing, and the technicalities of fine-tuning AI models for business use.

Listen as Kevin discusses the potential and challenges of AI in transforming eCommerce operations, from improving customer service to optimizing operational efficiency. He also touches on the exciting possibilities opened by expanding context windows in AI models, making them more effective partners in strategic business planning.

You can find show notes and more information by clicking here: https://bit.ly/3AQOWAc

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Ever wondered how to navigate the rapidly changing landscape of eCommerce and digital platforms effectively? In this episode, I sit down with Johnathan Solorzano, owner of Solo Media Group and an expert in Shopify development. Johnathan shares his insights from managing high-traffic sites like Kanye West’s Yeezy brand and how these experiences have shaped his approach to eCommerce strategy and team building.

Listen as Johnathan dives into the nuances of creating a robust digital presence, from optimizing Shopify operations to leveraging global resources for team expansion. We also explore his strategies for managing international teams, the advantages of U.S.-based manufacturing, and his insights into Shopify's latest features that are transforming international sales and operational efficiencies.

You can find show notes and more information by clicking here: https://bit.ly/3WN8HQv

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What happens when you blend deep dives into the eCommerce sector with insights into artificial intelligence? In this episode, I'm joined by Bill D'Alessandro, a longtime friend of the show and CEO of ElementsBrands.com, and we’re exploring a range of topics, from the state of the public and private eCommerce markets to the latest trends in AI tools. 

Listen in as Bill shares his firsthand experiences and observations on market dynamics, including the impact of AI on business operations and customer interactions. We also discuss the evolving challenges and opportunities within eCommerce, the nuances of acquisitions, the shifting landscape of eCommerce platforms, and how AI is influencing it all.

You can find show notes and more information by clicking here: https://bit.ly/3WHZZDs

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Ever wondered how a former dishwasher could build a multi-million dollar eCommerce business? In this episode, I sit down with Santiago Roa, the founder of Culiau.com, as he shares his incredible journey. From humble beginnings and learning English while washing dishes to innovating a unique engraving pen that completely revolutionized his sector, Santiago has an amazing story you don't want to miss.

Listen in as he discusses the challenges and milestones of scaling a business from scratch, his commitment to world-class mentorship at all costs, and the strategies that led to his explosive annual growth. He also dives into the pivotal failures and lessons learned along the way, particularly in managing people and setting objectives that align with ambitious business goals.

You can find show notes and more information by clicking here: https://bit.ly/3WrBxG5

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How do seasoned entrepreneurs navigate the intense competition from Chinese manufacturers on platforms like Amazon? In this episode, I'm joined by Bernie Thompson, the mind behind Pluggable and PPC Ninja, who has thrived in the challenging environment of sourcing electronics from China for over 15 years. Bernie shares his insights on adapting to the evolving landscape where Chinese competition has intensified, offering a deep dive into the strategic maneuvers necessary for Western businesses to remain competitive.

Listen in as Bernie discusses the critical aspects of competing against Chinese sellers, including the advantages they possess and the unique challenges they present. We also discuss the effectiveness of Amazon’s Patent Evaluation Express program, the significance of intellectual property in safeguarding innovations, and how diversifying manufacturing processes across multiple factories can protect product uniqueness.

You can find show notes and more information by clicking here: https://bit.ly/3WgJyO6

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Have you ever wondered what it’s like to retire early, only to jump back into the entrepreneurship game? Join me as I sit down with Greg Shugar, CEO of Beau Ties of Vermont, as he shares his unique journey of early retirement at 40, the challenges that prompted his return to entrepreneurship, and his ongoing passion for business innovation.

Listen in as Greg explores the dynamics of managing his Vermont-based business remotely from Florida, the benefits of domestic manufacturing, and how teaching entrepreneurship has become a rewarding part of his life. We also discuss why manufacturing in the USA is integral to his brand, the intricacies of running a business with a remote-first approach, and the impact of his personal teaching experiences on aspiring entrepreneurs.

You can find show notes and more information by clicking here: https://bit.ly/4bPzzVE

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Ever wondered how a small brand can harness the power of TikTok to skyrocket its growth? In this episode, I chat with Paul Jauregui from BK Beauty, who, along with his wife Lisa, has transformed their beauty and cosmetics brand into a sensation on TikTok. Paul shares their journey over the last five years, emphasizing the explosive growth they've experienced in just the past 12 to 18 months.

Listen in as Paul reveals the strategies behind their success on TikTok, including key insights on SKU selection, leveraging the halo effect, and the critical balance between commissions and discounts. He also discusses how they manage a booming business while maintaining an enriching family life, including frequent travels and adventures.

You can find show notes and more information by clicking here: https://bit.ly/3WeZdyy

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How can understanding taxes transform the way you operate and invest in your business? In this episode, I tackle the often misunderstood topic of taxes and their substantial impact on business operations. Diving into the psychology of taxation, I share how a shift in perspective can lead to more strategic decisions in both personal and business finances, and emphasize the importance of focusing on after-tax implications to truly understand the cost or benefit of every business decision.

Listen in as I break down the nuances between effective and marginal tax rates, discuss the influence of tax considerations on business investment decisions, and explore strategic approaches to maximizing tax efficiency. I also touch on how leveraging tax strategies can enhance the way you manage business growth, investment, and personal income, helping entrepreneurs make more informed decisions that align with both their immediate financial goals and long-term visions.

You can find show notes and more information by clicking here: https://bit.ly/3L4Vw8m

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How do you turn a struggling eCommerce business into a booming success? In this episode, I sit down with Michelle Huie, founder of VIM & VIGR, as she shares her journey from facing financial challenges to significantly improving her business’s profitability and reveals her strategies for restructuring operations.

Listen in as Michelle explains the pivotal changes she made to her business model, from reducing reliance on trade shows to increasing direct consumer interactions. We also discuss the impact of leveraging SEO and content creation to drive substantial eCommerce revenue, emphasizing the importance of focusing on more lucrative market segments and streamlining expenses.

You can find show notes and more information by clicking here: https://bit.ly/3VM97Xa

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How often do entrepreneurs get a second chance with their first love? In this episode, join me as I converse with Cathryn Lavery, the founder of BestSelf Co., who navigated the unusual path of selling her business to a private equity firm, only to buy it back after seeing its potential falter under new management. Cathryn shares her initial reasons for selling, the insights from stepping away, and what drove her to reclaim control and re-inject her vision into the brand.

Listen in as Cathryn discusses the strategic maneuvers and negotiations involved in reacquiring her company, how she leveraged AI technology to streamline operations, and the lessons learned from viewing her business through the analytical lens of her buyers. She also dives into the tactical changes implemented post-acquisition to revitalize the brand, ensuring its alignment with her entrepreneurial spirit and long-term objectives.

You can find show notes and more information by clicking here: https://bit.ly/3VwTEd9

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Curious how health-focused products carve out success in today's bustling retail scene? Join me in this episode as I sit down with Justin Mares, founder of Kettle & Fire and Perfect Keto, venture partner at Long Journey Ventures, and CEO at Truemed. Justin shares his journey through evolving marketing strategies and investment insights that aim to reshape America's eating habits.

Tune in as Justin delves into the importance of strategic branding and packaging design in influencing consumer buying behaviors, especially in the health sector. He'll also discuss the evolution of his marketing tactics over the years, the significant role of his newsletter in building customer relationships, and his proactive views on investing in health and wellness startups.

You can find show notes and more information by clicking here: https://bit.ly/4cqhdLv

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How can taking a gap year transform personal and professional life? In this episode, I’m sharing my plans to take a family and business gap year, as well as the motivations behind this decision. From wanting to invest deeply in family time to reshaping my business operations to support long-term sustainability and personal fulfillment, this decision wasn’t made lightly.

Listen in as I dive into the logistics of preparing for a gap year, covering everything from educational plans for my children to strategies for managing business responsibilities remotely. I’ll also discuss the potential challenges and opportunities that arise when stepping back from day-to-day operations to focus on strategic growth and personal well-being.

You can find show notes and more information by clicking here: https://bit.ly/4bPvPUS

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How can executive assistants revolutionize your workflow and dramatically increase your productivity? In this episode, I dive into the transformative impact of hiring and effectively integrating an executive assistant into your business operations. From managing emails to handling critical administrative tasks, discover how an EA can free up your time and allow you to focus on what truly moves your business forward.

Listen in as I share my personal journey from overwhelm to high efficiency through executive assistance and discuss practical steps for hiring, the importance of creating detailed processes, and the tools that make delegation seamless. I also outline some strategies for training and managing an executive assistant that aligns perfectly with your business ethos and operational needs.

You can find show notes and more information by clicking here: https://bit.ly/4bBajD7

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How can entrepreneurs achieve extraordinary success without sacrificing their personal happiness or integrity? In this episode, I'm joined by Codie Sanchez, the mind behind Contrarian Thinking and an experienced investor in diverse businesses. We’re exploring the significant impact of having a purpose-driven approach in both business and personal realms, strategies for maintaining well-being amidst business success, and more.

Listen in as Codie discusses the importance of continuous engagement in work—even after achieving financial freedom—and how to leverage personal experiences and challenges into growth opportunities. You'll learn about the concept of contrarian thinking in investments and the potential of acquisitions to transform business growth and sustainability.

You can find show notes and more information by clicking here: https://bit.ly/3QT53T1

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How can businesses harness the power of AI to revolutionize product photography and brand assets? In this episode, I'm joined by Salma Aboukar, co-founder of Qreates.com, who shares insights into leveraging AI for creating stunning visual content efficiently. We explore the transformation of brand identity creation, as well as where AI accelerates the process, reduces costs, and enhances quality.

Listen in as Salma shares how to build a complete brand identity using AI tools, discussing the processes and platforms that allow brands to produce photorealistic images that would typically require a significant investment. We also dive into the technical aspects of AI platforms like MidJourney, DALL-E, and Stable Diffusion, understanding their strengths and how to best utilize them for eCommerce success.

You can find show notes and more information by clicking here: https://bit.ly/3QHhv8z

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How can a business blend substantial growth with a robust culture of generosity? Today on the show, I’m joined by Mike Beckham, CEO and co-founder of Simple Modern, a nine-figure drinkware company nearly a decade old. Mike is also a well-known podcaster, hosting the Operators podcast and Scaling for Good. He is not only steering a thriving business, but also shaping a workplace culture rich in generosity and intention, and we’re diving into his perspective on merging commercial success with meaningful corporate values.

Listen in as Mike shares the intricacies of building a successful company while nurturing a positive company culture, the strategies behind Simple Modern's impressive growth, and how aligning business practices with personal values contributes to both employee satisfaction and company performance. Mike also opens up about the challenges of scaling a business without compromising on the foundational principles that make a company great, and the significance of cultivating a supportive and challenging work environment.

You can find show notes and more information by clicking here: https://bit.ly/3UwfKw5

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Ever wondered how a small family business can evolve into the world’s largest supplier of its kind? In this episode, I’m joined by Al Doan, co-founder of Missouri Star Quilt Co, and we’re diving into how his journey from California to a small town in Missouri with his family set the foundation for creating a quilting empire that resonates with communities around the globe.

Listen in as Al shares the story behind the Missouri Star Quilt Co., from its humble beginnings to becoming a major economic force in its hometown. We also discuss the innovative business strategies that propelled their growth, the impact of community involvement, the challenges of scaling a family business, and how maintaining a sense of adventure can lead to profound success.

You can find show notes and more information by clicking here: https://bit.ly/3WmXyHD

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Is it possible for entrepreneurs to find a real balance between demanding business goals and personal well-being? In this episode, I sit down with Chris Kresser, a renowned functional medicine expert and the visionary behind Adapt Naturals. We dive into his personal transformation, detailing his shift from managing a high-stress digital training business to pursuing a lifestyle that prioritizes personal fulfillment without sacrificing professional success.

Listen as Chris shares insights on the practical application of balance in everyday life, the strategic importance of nurturing personal interests to offset work pressures, and his journey in restructuring his professional life to support his well-being. We also discuss the inception of Adapt Naturals and how he designed the business to ensure sustainable growth, minimal staffing, and alignment with his personal values.

You can find show notes and more information by clicking here: https://tinyurl.com/352ckf56 

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Have you ever wondered how to build a media and eCommerce empire centered around your passions? In today’s episode, I’m sitting down with Kevin Espiritu, the founder and CEO of EpicGardening.com, the world’s most followed gardening brand with nearly 3 million subscribers on YouTube. We'll dive into his journey of turning a deep-rooted passion for gardening into a global media powerhouse.

Listen in as we discuss the strategic choices that have fueled Epic Gardening's success, highlighting the role of platforms that drive sustained organic traffic and enhance community engagement. We also explore the complexities of scaling content creation and managing a detailed supply chain for seeds—a critical component of Kevin’s business model. Lastly, we dive into the seed management process, underscoring the operational challenges involved in maintaining a thriving eCommerce platform.

You can find show notes and more information by clicking here: https://bit.ly/3U1iQHZ

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Curious about the intersection of passion and business in the digital age? In this episode, I sit down with Brian Goulet, the co-founder of The Goulet Pen Co., who has turned a deep appreciation for the art of fountain pens into a successful online business. We’re breaking down how a blend of passion, dedication, and savvy business tactics can lead to remarkable success in eCommerce.

Listen in as Brian shares his journey through the challenges and victories of launching his company with scarce resources amid a financial crisis, and how a commitment to gradual growth, strategic patience, and organic development shaped their path to success. We also discuss the crucial role of maintaining a unique brand identity, the benefits of forming exclusive supplier partnerships, and the effectiveness of YouTube as a sales channel, despite platform changes.

You can find show notes and more information by clicking here: https://tinyurl.com/mw4e7jwh 

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Are you navigating the choppy waters of entrepreneurship while trying to maintain your health? In this episode, I'm joined by Dr. Alexis Shields, and we're looking at the silent signals your body sends about sleep, nutrition, and lifestyle choices that directly impact your energy, focus, and longevity.

Listen in as we dive into my own personal health expedition, reveal unexpected navigational aids like salt and vitamin D, and highlight the supplements that are the lifeboats for sustaining health and enhancing productivity. We also discuss how understanding and acting on biomarkers can be the game-changer for a healthier life and a more successful entrepreneurial journey.

You can find show notes and more information by clicking here: https://bit.ly/43NVRol

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Are you struggling to scale your eCommerce business in a market that feels more like a battleground with every passing day? Today on the show, I’m joined by Leo Caracas, Partner at Jump Ventures and Managing Director & Co-Founder at GoCase.com. Leo shares his profound insights gleaned from coaching nearly 100 different stores, offering a unique perspective on the pivotal moves necessary for scaling an eCommerce business in today’s competitive market.

Discover Leo's expert strategies on optimizing profit margins, the importance of a commercial calendar, and the role of product-market fit in achieving business success. We also discuss how to leverage AI for content creation and the significant impact of pricing and bundling on your business's bottom line.

You can find show notes and more information by clicking here: https://bit.ly/3vkqEwh

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Curious about the groundbreaking strategies and insights unveiled at this year's ECF Live event? In this episode, I’m joined by Bill D'Alessandro, a seasoned entrepreneur and CEO of Elements Brands, and we’re diving into the highlights and takeaways from our 2024 event, including the pivotal role of cash flow, the impact of social media platforms, and the importance of embracing long-term strategies over quick exits.

Tune in as we explore the insights from ECF Live, diving into the art of building a business that balances personal cash flow with increasing its market value (and why it’s important to increase these simultaneously). We'll also dissect TikTok's influence on eCommerce, examining everything from looming bans to its untapped potential for boosting sales, and highlight the crucial role of authentic messaging and branding in paid media strategies. 

You can find show notes and more information by clicking here: https://bit.ly/3ITzoMZ

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Feeling overwhelmed by the constant flood of content online? In this episode, I’m joined by Tracey Wallace, the Director of Content Strategy at Klaviyo and the mastermind behind the Contentment newsletter, and we are peeling back the layers of the content marketing world to look at the challenges and opportunities for businesses online.

Listen in as Tracey shares her insights on the evolving landscape of content marketing, from the resurgence of webinars to the power of authenticity in building customer engagement. You'll learn how traditional SEO tactics are adapting to new digital norms, strategies for avoiding burnout while staying creative, and why you might not be seeing the same impact with your SEO today.

You can find show notes and more information by clicking here: https://bit.ly/4ca5gul

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Have you ever wondered what it takes to navigate the unpredictable world of eCommerce investments? Today I sit down with Bill D'Alessandro, a veteran entrepreneur and investor, to explore the highs and lows of putting your money into online businesses.

Listen in as we discuss how to best navigate the eCommerce investment landscape, the importance of trust when it comes to partnerships, the nuts and bolts of acquiring businesses, and the strategies for handling unforeseen hurdles. We also talk about the financial and tax considerations of investments, the importance of due diligence and stress-testing deals, and the dynamics of investing with friends and family.

You can find show notes and more information by clicking here: https://bit.ly/42PZRnJ

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Curious about how AI is changing the eCommerce industry? Today I’m joined by Charlie Guo, ECF member and the visionary behind Crowdmade.com. We’re diving into the role of AI in modern online businesses, from enhancing customer interactions to streamlining business operations.

Listen in as Charlie shares how AI can be used to boost customer engagement and improve operational efficiencies, as well as the role and impact of influencers in the eCommerce space. We also discuss AI’s current capabilities, forecast the direction of AI in eCommerce, dive into tech advancements and limitations, and look at the upcoming opportunities that AI offers.

You can find show notes and more information by clicking here: https://bit.ly/3P75tEF

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How do you turn your eCommerce brand into a beloved icon? In this episode, I sit down with Jessica Strelioff and Danielle LaRoy, the co-founders behind Goodside Studio, to unpack the mysteries of effective branding and design in the digital space. We’ll be chatting not only about what makes a brand stand out, but also how design works to forge meaningful connections with customers. 

Listen in as we discuss the critical elements of creating a strong brand identity, integrating design thinking for superior customer experiences, and the power of AI in pushing the boundaries of branding. We'll also cover the importance of aligning your brand with core values to foster lasting customer relationships and the art of communicating your brand's story and values through impactful design and visual elements.

You can find show notes and more information by clicking here: https://bit.ly/48gSg2I

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Ever wondered how you can unlock your brain's full potential? In this episode, we will be discussing the secrets of brain efficiency and performance enhancement with Paola Telfer, CEO & Founder of Sens.ai. She will explain the brain states, from hyper-focus to relaxation, and how training your brain can unlock a multitude of benefits, such as improved sleep, enhanced creativity, and improved reaction time.

Listen in to discover the inspiring story behind Sens.ai's inception, stemming from Paola's motor vehicle accident, and explore the innovative strategies she employed to convince investors of the power of brain training technology. Paola also shares her thoughts on the implications of brain training for education—particularly in a future dominated by AI—and offers insights into the critical skills needed for the next generation.

You can find show notes and more information by clicking here: http://tinyurl.com/4a9vwwm2 

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Are you ready to transform your business by building a stellar in-house team? In this solo episode, I’m unveiling the secrets to leveraging the hiring process, and providing tips and advice on how to attract and retain top talent.

Listen in as I share how to write compelling job descriptions, create a robust hiring funnel, and align your recruitment efforts with your company's core values. I also discuss the key strategies for conducting effective interviews, the significance of work projects in the assessment process, and tips for an impactful onboarding experience to keep your team members engaged and motivated.

You can find show notes and more information by clicking here: https://bit.ly/3w1it8c

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Are you curious about the current state and future of eCommerce mergers and acquisitions? Today I’m joined by Emmett Kilduff, co-founder and CEO of The Fortia Group, and we’re diving into the mergers and acquisitions landscape, looking at the ins and outs of successful M&A.

Listen in as Emmett shares his expert insights on the current trends shaping the world of M&A, including factors that influence company valuations. We also discuss strategic approaches for achieving successful acquisitions, the impact of market dynamics on business valuations, and the role of planning in navigating mergers. 

You can find show notes and more information by clicking here: https://bit.ly/3SCQJiM

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Ever wondered how to blend a successful entrepreneurial career with a fulfilling personal life? In today’s episode, Steve Chou, the founder of Bumblebee Linens and a beacon of entrepreneurial success and personal balance, joins me to dive into the art of managing a thriving business while prioritizing family and self-care.

Listen in as Steve shares his journey from engineer to eCommerce mogul, revealing his strategies for frugality, staying fit after 40, and mastering the eCommerce game. He also provides invaluable insights into how he has successfully navigated the challenging terrain of online business, all while keeping his family and personal health at the forefront.

You can find show notes and more information by clicking here: https://bit.ly/4bjfsjR

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Curious about the ever-changing world of SEO and affiliate marketing—and how one entrepreneur successfully navigated these dynamic industries? In this episode, I'm joined by Matt Diggity, the founder of Diggity Marketing and a seasoned SEO expert, to explore the realm of SEO and affiliate marketing. If you've ever wondered how to ride the waves of these industries, dive into our conversation!

Matt shares his journey from biochemistry to becoming a leading SEO expert through affiliate marketing. You'll discover the critical role of content and authority in SEO success, and gain insights into affiliate marketing strategies, including branding and traffic source selection. We'll also discuss Matt’s approach to content creation for diverse YouTube audiences, his efficient video production process, and more.

You can find show notes and more information by clicking here: https://bit.ly/47G9lCS

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Curious about the future of paid traffic and what it holds for online businesses? Today I’m joined by David Herrmann, a recognized figure in the world of paid traffic with a somewhat mysterious online presence. Despite his low-key profile, David has been making waves, and I’m excited to have him share his insights on the ever-evolving landscape of paid traffic, along with some unexpected topics like homelessness and even a discussion about his favorite car chases.

Listen in as we dive into the landscape of paid traffic, discuss the role of Google in digital marketing amidst ongoing platform changes, and share emerging trends in eCommerce. We also cover acquisition costs, the significance of measuring KPIs (and best practices to do it), and how to leverage Google Analytics 4 for data analysis.

You can find show notes and more information by clicking here: https://bit.ly/3tLZq0J

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Are you ready to glimpse into the future of eCommerce and global events? In this episode, I’m joined by the insightful Bill D'Alessandro to explore our bold predictions for 2024. With a year of unpredictability behind us, we dive into what's next, discussing everything from the shifting landscape of eCommerce jobs to geopolitical tensions.

Listen in as Bill kicks off with his prediction on the continued rise of offshoring, suggesting a significant shift in the structure of eCommerce employment, and we discuss the potential impacts on domestic job markets and how businesses might adapt. We also dive into the world of retail and venture-backed DTC companies, discuss the implications of AI in marketing and content creation, and raise some interesting questions about the future of personal branding and the authenticity of online influencers.

You can find show notes and more information by clicking here: https://bit.ly/3NEkltd

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Ever wondered how focusing on business processes can transform not just your business, but also your life? In this episode replay, I’m joined by Layla Pomper, CEO of ProcessDriven.co, a company that takes geeking out on business processes to a whole new level. Layla and her team offer deep insights on how to structure and implement processes in your business—everything you need to grow, scale, and avoid catastrophic failure.

Listen in as Layla shares her secrets for maintaining an email-free company culture, garnering team buy-in for new processes, and understanding why SOPs are crucial for both scaling businesses and established companies. She also reveals how she leverages automation bots and AI to streamline operations and offers advice on avoiding common mistakes in business processes.

You can find show notes and more information by clicking here: https://bit.ly/3S1bbKg 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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It's that magical time again! Bill D’Alessandro and I are back with our annual ritual of reminiscing over last year's predictions and daring to forecast what the next year has in store for us in the world of eCommerce. 

Listen in as we reflect on our predictions from the previous year, ranging from the state of the labor market, the fate of Twitter post-Elon Musk's acquisition, the trajectory of Shopify and the impact of interest rates on the economy. We also discuss the fascinating world of AI, examining its integration into customer service and the broader tech landscape.

You can find show notes and more information by clicking here: https://bit.ly/485mRB3

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Are you curious about the intersection of entrepreneurship, investing, and SEO expertise? In today’s episode, I’m joined by Travis Jamison, a man of many talents and ventures. Travis is not only the force behind SmashDigital.com—a long-standing, experienced SEO agency—but also the founder of Smash.vc and Investing.io, both platforms that guide entrepreneurs in their investment journeys and provide capital for business growth.

Listen in as Travis shares personal systems for managing daily life, his reasons for choosing Interactive Brokers for investment management, and his strategy for allocating investments, focusing on his impressive return rates from the markets and private investments. We also dive into Travis’ criteria for investment decisions, his most notable successes and learning experiences in investing, and his perspectives on the current SEO and Bitcoin landscapes.

You can find show notes and more information by clicking here: https://bit.ly/47T4pvx

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Do you know how powerful analytics can be in transforming a brand? In this episode, I'm excited to introduce Celina Wong, the Senior Director of Analytics and Strategic Insight at TULA Skincare. We dive into how Celina’s expertise in data analytics not only shaped the growth of TULA Skincare into a significant player in the beauty industry, but also played a pivotal role in attracting Procter & Gamble’s acquisition interest.

Listen in as Celina shares insights on leveraging data analysis for substantial business growth, as well as effective strategies for hiring data analysts and engineers tailored to specific business needs for businesses of all sizes. You'll learn practical options for companies with limited resources to harness data insights for operational improvements, the impact that data analysis can have on eCommerce businesses, the ideal tech stacks for eCommerce brands of varying sizes, and the pros and cons of using AI in data analysis.

You can find show notes and more information by clicking here: https://bit.ly/3t1vAF8

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Have you ever wondered what it takes to bootstrap a brand to eight figures in just over a year? In this episode, I’m joined by Harel Levy, who shares his unique journey and strategies for achieving this remarkable feat in a mere 16 months—all while maintaining the mystery of his brand amidst a sea of potential copycats.

Listen in as Harel shares his experience, including the challenges of business setbacks and the development of a successful marketing department. He also provides detailed insights into leveraging Amazon and Etsy for business growth, optimizing ad campaigns on Etsy, and strategically choosing not to drive external traffic to the platform. You'll learn about the distinct roles of a media buyer versus a creative strategist, the intricate process of content creation and hiring, and the critical importance of using assessments to avoid costly hiring mistakes.

You can find show notes and more information by clicking here: https://bit.ly/49LKAHM

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Are you curious about unique marketing methods beyond the digital realm? Join me today as I talk with Christie Mims, owner of CoachPony.com and TheRevolutionaryClub.com. While Christie might not be your typical eCommerce entrepreneur, her insights into the “Sphere of Influence Marketing Method” and strategies for building a business offline are invaluable, and in this episode, we're diving into how to foster real-life connections and grow a business beyond social media.

Listen in as Christie dives into the intricacies of her businesses, the process of identifying a suitable coach, and navigating the coaching industry's potential pitfalls. You'll hear about strategies for addressing objections with real-life examples, specific web pages for the "Sphere of Influence," and the marketing nuances for engaging clients at various commitment levels—all while emphasizing the power of building a business independently of social media.

You can find show notes and more information by clicking here: https://bit.ly/3SOtPpp 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Can the key to an amazing life be found at the intersection of health, relationships and personal fulfillment? Ryan Kennedy is the owner and founder of RyanKennedyHealth.com, and he joins the show to share his comprehensive approach to optimizing wellness through diet, fitness and the cultivation of a rich life. 

Listen in as we dive into the pivotal moment that propelled Ryan into the realm of health and wellness, as well as the case for and against meat consumption. You'll hear practical tips for actually sticking to a health and wellness program, the impact that stress can have on the body, the transformative potential of holotropic breathwork and more.

You can find show notes and more information by clicking here: https://bit.ly/49l6Yr5

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Have you ever considered moving parts of your business to another country? In this episode, I am joined by Mehtab Bhogal, a long-time ECF member and the brains behind KartaVentures.com and SolaWoodFlowers.com. Mehtab recently embarked on an audacious journey, relocating significant portions of his enterprise to Mexico, and he joins me today to share the highs, lows, and everything in between.

Listen in as Mehtab sheds light on why he made the bold decision to move to Mexico, the logistical challenges he faced during the transition, and some of the unexpected perks of working there. We also discuss supply chain logistics, Mehtab’s personal experiences in his new environment, and the global future of the workforce.

You can find show notes and more information by clicking here: https://bit.ly/40lndQR 

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How does a modern clothing brand captivate its audience and make genuine connections in today's digital age? Nasrin Jafri, the creative mind behind Mixed, a vibrant and bold clothing line based out of Brooklyn, unveils her unique strategy of using live, in-person events to attract customers and get to know them better.

Listen in as Nasrin dives deep into the essence of her brand, discussing the distinct recognizable design elements that make Mixed stand out, both online and in the streets. She also opens up about the exhilarating experience of seeing her creations being worn "in the wild" (and her spontaneous idea of holding flash sales whenever she spots someone donning her designs), as well as the challenges and intricacies of organizing in-person events, the balance her team brings in detailing and execution, and her intrinsic need to own and shape every aspect of Mixed—from the music played at events to the content and prints.

You can find show notes and more information by clicking here: https://bit.ly/3QnuGKC 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Is leadership truly the hardest part of running a business? In this episode, we explore this topic with Dave Kline, the owner of MgmtAccelerator.com who honed his leadership insights at one of the world’s largest hedge funds.

Listen in as Dave shares the “radical candor” model used at Bridgewater that helps to retain top talent, as well as whether this same approach is applicable for most companies. We also look at common pitfalls when it comes to hiring, the art of nurturing leadership within teams, and how leaders can be more intentional about developing their people.

You can find show notes and more information by clicking here: https://bit.ly/3FrE0rP

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Ever wondered how the perfect blend of email marketing and operations can elevate an eCommerce business? In this episode, I'm joined by Karly Craig, author of Email is Not Dead, COO of MiniKatana.com, and Co-Founder of email marketing agency TequilaSunrise.co. Karly has been on my radar for quite some time, and I’m excited to dive deep into email marketing, operations, and systems building today.

Listen in as she shares her unique journey into the eCommerce world, as well as the processes that were most instrumental when she was onboarded as COO of MiniKatana.com. We also discuss the most important thing any business owner can do before bringing on a COO, the toughest challenges of systematizing (and how to tackle them), and her experience transitioning to 3PL.

You can find show notes and more information by clicking here: https://bit.ly/3PKmJ25

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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As Amazon faces groundbreaking legal challenges, what does it mean for the broader eCommerce landscape? In this special episode, I'm thrilled to be joined once again by Bill D’Alessandro, owner of NaturalDogCompany.co, one of the voices behind the Acquisitions Anonymous podcast, and undeniably one of our most cherished co-hosts. Together, we’re diving into the ongoing buzz around Amazon and its monumental recent lawsuit, trying to make sense of what it really means.

Listen in as we discuss some of the looming questions surrounding Amazon: Is it truly a monopoly? Should the behemoth be either broken up or regulated? We also delve into what it means to be classified as a monopoly, the current happenings with Amazon in light of the lawsuit, and whether such legal actions are ultimately in the best interest of consumers.

You can find show notes and more information by clicking here: https://bit.ly/46GXHYv

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Ever wondered about the highs and lows of being in the eCommerce game? In this episode, I’m joined by the one and only Bill D’Alessandro, arguably our most frequent co-host, for a candid conversation on our biggest wins and losses in the business world. Together, we dive into the significance of strategy, size, and timing when thinking of buying and the critical role of having a niche.

Listen in as we share our three biggest wins and our three biggest losses, including one of the biggest misses of Bill’s eCommerce career. He also shares what it’s like to sell seven brands at once (and the approach he took to manage the sales), how to use personality profiles to hack your hiring process, and why sometimes timing is everything.

You can find show notes and more information by clicking here: https://tinyurl.com/mpyn2wze 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Ever wondered what it's like to create 500 podcast episodes over a decade? Embarking on this adventure in 2013, our journey from episode #1 has been filled with continuous learning, growth, and invaluable insights about people and dynamics. In this milestone 500th episode, join me as I share the most significant lessons learned, the biggest mistake I wish to redo, and the essential takeaways from this extensive experience.

Listen in as I dive into the real worth of having a personal brand and all the lessons learned from 500 episodes of podcasting. I also discuss the cool perks of direct media, why you don't need to interject to sound smart, the importance of digging into what makes people tick, and why zeroing in on your niche audience is key.

You can find show notes and more information by clicking here: https://bit.ly/3tc2rqE

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Ever wondered how focusing on business processes can transform not just your business, but also your life? In this episode, I’m joined by Layla Pomper, CEO of ProcessDriven.co, a company that takes geeking out on business processes to a whole new level. Layla and her team offer deep insights on how to structure and implement processes in your business—everything you need to grow, scale, and avoid catastrophic failure.

Listen in as Layla shares her secrets for maintaining an email-free company culture, garnering team buy-in for new processes, and understanding why SOPs are crucial for both scaling businesses and established companies. She also reveals how she leverages automation bots and AI to streamline operations and offers advice on avoiding common mistakes in business processes.

You can find show notes and more information by clicking here: https://tinyurl.com/m7fy2vun 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Have you ever wondered how the right SEO and website design can elevate your eCommerce game? Today, I'm joined by Ilana Davis, the mastermind behind IlanaDavis.com, who specializes in JSON for Shopify, CRO, and all things technical SEO. Join us as we dive deep into the nuances of SEO, the power of effective website redesigns, and the interesting world of markup and schema.

Listen in as Ilana breaks down the evolution of SEO over recent years, demystifies JSON and schema markups, and shares valuable insights on structured data. We also discuss the top elements to focus on for your site, when to really consider a comprehensive website redesign, and why it’s okay if you don’t rank on the first page of Google.

You can find show notes and more information by clicking here: bit.ly/3ED76nT

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Running an eCommerce business? In this episode, I'm diving into the tech stack behind financial management for businesses, highlighting the game-changing tools that make life easier for seven- and eight-figure brand owners. I also delve into the strengths and weaknesses of accounting software like Xero and talk about how Expensify has been a game-changer for expense reporting.

Listen in as I share my journey from traditional banking to embracing Mercury, financial software that has dramatically improved how I manage my eCommerce finances. You'll learn my credit card strategies for categorizing recurring and one-time expenses, the importance of managing cash reserves, and the specific financial statements you need to be watching in your business.

You can find show notes and more information by clicking here: bit.ly/3YUDrzW

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Do you dream of scaling your business to 8 figures—but feel intimidated by the competition in your niche? Today on the show, I’m joined by Leo Caracas, Managing Director & Co-Founder at GoCase.com, who has achieved massive success in the highly competitive phone and media cases market. Get ready to learn his strategies for scaling a business and standing out in a crowded market.

Listen in as Leo shares why he chose to focus on the phone case market, the challenges he faced as the company grew, and the most fun part of scaling a company. We also discuss the importance of having a solid team, what Leo looks for most in new hires, and the three attributes that Leo looks for when evaluating the viability of a company’s growth. 

You can find show notes and more information by clicking here: https://tinyurl.com/4af3n5zy 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Want to know the secret behind building an 8-figure brand in just two years? Today I’m joined by Isaac Medoris, the owner and founder of MiniKatana.com. If you're a listener of podcasts in the eCommerce space, chances are you've already heard of Isaac's success. In just two years, he has taken his business from nothing to an 8-figure brand, all through the power of short-form video. 

Listen in as Isaac shares why video is the most powerful online sales medium available, how it fueled his brand growth, and how he spends his short-form video budget (and why it’s worth every penny). We also discuss the most important metrics when measuring video success, where the current opportunities are with video as a medium, and whether it’s worth throwing time and money into Instagram Reels.

You can find show notes and more information by clicking here: https://bit.ly/3se8OJv 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Looking for innovative ways to grow your brand? In this episode, I’m sitting down with Alicia Reynoso, the owner of ChallengeMakers.com, a unique service that propels brand growth through community-driven challenges. Alicia isn't just an expert in this field; she honed her skills by scaling her brand, LiveInfinitely.com, to eight figures using an approach to marketing and community-building that every eCommerce owner should consider.

Listen in as we discuss the importance of deeply understanding customers and what their needs and desires are, as well as the shifting views on the adage “follow your passion.” Alicia also shares insights on leveraging Facebook groups for community engagement, her experience with community challenges, and the value of personal interactions within a community.

You can find show notes and more information by clicking here: bit.ly/3rTLHDJ

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When should you invest money in your business, and when should you pull it out? In this solo episode, I’m building a case for why you may want to consider withdrawing a bit more money from your business than you currently do. If you've been questioning your own financial moves within your business, this episode could be an eye-opener.

Listen in as I dive into the specifics of who should think about drawing money from their business, as well as the three compelling reasons to seriously contemplate this move. Plus, I'll share some advice on making your money work harder for you, along with a glimpse into my own personal investment strategy.

You can find show notes and more information by clicking here: bit.ly/3DVDT7v

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Are you one of the lucky ones who is on the rollercoaster ride of running a seasonal business? Susan Cooper is the co-founder of BrightStarKids.com.au, and she joins the show to share her insights, challenges, and successes in running a global seasonal business specializing in personalized school supplies, as well as how she has leveraged systematizing paid ads to make life so much easier.

Listen in as Susan shares how she has rolled with the punches of having a seasonal business, why she is so passionate about process optimization, and how an efficient system can enable anyone to take over business operations with ease. We also discuss Facebook advertising, how Susan leverages systematization to make the paid ads process easier, and what she focuses on to make her ads stand out.

You can find show notes and more information by clicking here: bit.ly/3pY3p8J

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Ever wondered why you’re willing to pay a premium for certain brands? In the world of eCommerce, we often find ourselves engrossed in the nitty-gritty details like paid ads, customer lifetime value, and agency hiring. While these elements are crucial, they don’t always capture the true essence of what eCommerce is, and in this episode, I’m exploring one of the most important aspects of any successful business: brand loyalty and what creates it.

Listen in as I take you on a journey through my personal experience with Santa Cruz Bicycles, a brand that has won my loyalty despite their premium price point. I’ll dive into the elements that have contributed to my loyalty to the brand, exploring the power of a brand's roots and the impact of consistent, engaging content. We'll also take a look at the importance of excellent customer service, as well as the role of sleek and attractive design in creating an appealing product.

You can find show notes and more information by clicking here: bit.ly/3rk8zw6

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Are you struggling to understand the intricacies of SEO and how it can impact your eCommerce business? Today we pull back the curtain on our own SEO journey, revealing the highs, the lows, and the strategies we're implementing to regain our organic traffic as we sit down with SEO expert Jeff Oxford from 180marketing.com. Be sure to tune in as we dive deep into the world of search engine optimization.

We discuss new strategies for internal linking, how a page's journey from being indexed to appearing on the first or second page of Google's search results varies, and the concept of viewing each page of your website as either a liability or an asset. We also delve into how Google is adapting its ranking methods in today's world—where attention spans are shrinking to the length of TikTok videos—and more.

You can find show notes and more information by clicking here: bit.ly/44jeBf0

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The conversation surrounding eCommerce is typically dominated by subjects like paid ads, customer lifetime value, and agency hiring—among other tactical details. While these elements are undoubtedly significant in the eCommerce world, they don't always resonate with every individual's understanding of the true essence of what eCommerce is. Phillip Jackson is the Co-Founder of FutureCommerce.com, which is on a mission to reshape our comprehension of how culture and commerce intertwine, challenge the conventional narrative, and present a revitalized viewpoint on eCommerce that we dive into in this episode.

Listen in as we explore Philip's unique perspective on eCommerce and discuss some of the most important skill sets of the future. We also examine the resurgence of traditional media, the influence of niche critics, the role of nostalgia in shaping commerce, and the future of commerce in light of technological, political, and cultural shifts.

You can find show notes and more information by clicking here: bit.ly/43fg58C

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In this episode, we reveal the often-neglected, yet crucial aspects of running a successful eCommerce business. David Moore is the owner and founder of HolidayCoro.com, and the undisputed authority on business automation. With a unique perspective on processes and automation, he has transformed his own business in ways that few can imagine. So today, we’re geeking out about how David streamlines, automates, and operates his business.

Listen in as he shares the secrets behind his business operations, starting from the integration of processes into his business model to leveraging queries for business decisions. We also discuss the tech stack David employs for automation, where he has managed to incorporate newer technologies into his operations, how he gets buy-in from his team to use SOPs effectively, and what he loves most about ClickUp.

You can find show notes and more information by clicking here: bit.ly/3r6k6yU

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Have you ever wondered how someone can successfully juggle leading roles in multiple companies, excel in the eCommerce and SaaS industry, and still find the time to uncover the next big investment opportunity? Jason Wong is a powerhouse in the eCommerce and SaaS space as the Managing Director at Pug.Haus, the Founder of Doe Lashes, and Co-Founder of SauceHaus.co, and he joins the show today to talk processes, building eCommerce companies, investing, and so much more.

In today’s episode, we dive into Jason’s approach to processes, the immense benefits of automation, and how he leverages ClickUp and AI in his business to save hours every week. We also discuss what matters most in a world that is more AI-centric every week, the pitfalls Jason experienced when he expanded his product assortment too quickly, and we also answer the question: will AI eventually replace humans, or can we find a harmonious balance?

You can find show notes and more information by clicking here: bit.ly/3XBTdPH

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As entrepreneurs, we often find ourselves looking outside the box for unconventional ideas and unexplored territories, and one of the missions of eCommerceFuel is not only to help entrepreneurs build great businesses, but also to help them build incredible lives. That’s why today on the show we’re diving into the topic of atypical real estate with Isaac French, owner of LiveOakLake.com, a beautiful modern resort nestled in the heart of Texas. Isaac joins us to share his insights from his unique journey, revealing how an unconventional real estate portfolio can pave the way to an incredible life.

In this episode, we kick things off by discussing everything about LiveOakLake.com, understanding Isaac's motivations for choosing this unorthodox path with his real estate portfolio, and how he managed to finance the business. We also discuss the strategies he employed to market the business online, the advantages to choosing direct booking over other booking platforms, and what the technology stack operating behind the scenes look like.

You can find show notes and more information by clicking here: bit.ly/3Nsj5d2

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Have you ever wondered how to build a successful brand while leading a nomadic lifestyle? Elizabeth Mercer is the Owner and Founder of Sleekform.com, a company that makes beautiful ergonomic furniture designed to make the work environment healthier and more comfortable. She is also the official women’s ambassador for ECF and joins the show today to dive into the really cool business and life she has built in the process.

In this episode, we dive into Elizabeth’s experience in building her brand, including her transition from a very data-driven method of curating a catalogue to a mission-based approach that fully embodies the brand. We also talk about she redesigned the packaging for her furniture and the unexpected but massive impact that it had on her business, how she hires a remote team (including the specific questions she uses to attract exceptional team members), and how she manages to balance work while on the road with her husband.

You can find show notes and more information by clicking here: bit.ly/3oUMQtO

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We often hear the story of someone selling their business and then deeply regretting it, and for today’s guest that is certainly not the case. Dana Jaunzemis is the founder of PictureHangSolutions.com and HomeHealthTesting.com, one of the earliest members of eCommerceFuel, and an incredible entrepreneur who has a ton of experience in mergers and acquisitions. She joins the show to dive into the whole experience of buying, selling, and what life after business is really like.

Listen in as we explore Dana's motivations for selling her business, her journey in navigating post-sale life, and elements from her entrepreneurial days that she still longs for. Dana also shares her strategies for keeping ties with the entrepreneurial community and sheds light on aspects of business ownership that she's relieved to have left behind.

You can find show notes and more information by clicking here: https://bit.ly/43u2fjm

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While considering various strategies for attracting website traffic, you might be exploring numerous possibilities, particularly those requiring paid advertising. However, I'd be willing to bet that LinkedIn Ads isn't one of the tools you're utilizing. AJ Wilcox is the host of the LinkedIn Ads Show, an expert in the field, and the owner of B2Linked, a LinkedIn Ads agency that has $150 million in ad spend under its belt. He joins the show today to discuss some of the surprising growth opportunities on the dark horse of social media platforms.

Listen in as AJ shares what you need to know in order to understand LinkedIn better, whether there is anything worth exploring for your eCommerce business, and why it is the easiest platform to go viral on. We also discuss best practices for LinkedIn Ads and organic content, what you need to know about running paid ads on the platform, and some of the ways entrepreneurs of all kinds can leverage LinkedIn for their businesses. So tune in, get ready to take some notes, and prepare to elevate your LinkedIn game to a whole new level.

You can find show notes and more information by clicking here: https://bit.ly/3BJomGr

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Are you overlooking the untapped potential of cold outbound emails? Meet returning guest Danny Kirk, the owner and founder of Kirk & Co, a company that specializes in outbound cold emails, and the host of PromptPod, a podcast focused on prompt engineering. In this episode, Danny sheds light on how eCommerce store owners may be missing out on leveraging cold emails to their full potential. 

Listen in as he shares lessons and insights he has learned through his cold outbound email experience, the key factors that contribute to successful email campaigns, and the significance of personalization, targeting strategies, and crafting powerful copy. We also discuss how Danny uses AI, whether links actually hurt your deliverability, and what metrics you should be monitoring in your email strategy to optimize your efforts.

You can find show notes and more information by clicking here: https://bit.ly/3pvDzYU

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Are you tired of hearing about work-life balance and feeling like it's an impossible feat? Steve Chou is the founder of MyWifeQuitHerJob.com and Bumblebee Linens, as well as the author of The Family-First Entrepreneur: How to Achieve Financial Freedom Without Sacrificing What Matters Most, and he has successfully built a business that serves his life and family. In this episode, we’re diving into the work-life balance fallacy in a completely off-the-cuff and unplugged conversation.

Listen in as we discuss the myth of "having it all" and why it's simply not possible, how to optimize for less stress in life, and how Steve manages to work only 20 hours per week on average. Steve also shares how he determines what he should be working on every day and tips for staying productive while maintaining balance in your own personal and professional life.

You can find show notes and more information by clicking here: https://bit.ly/3p7H5bZ

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If you haven't yet hopped on the short-form video bandwagon, now might be the time to start. Savannah Sanchez is the founder of TheSocialSavannah.com, a TikTok expert, and an official TikTok Agency Partner who helps top eCommerce brands elevate their business with creative content on TikTok, Instagram, and Facebook. In this episode, we dive into her insights and tips on short-form video, TikTok, and the content-creation process.

Listen in as Savannah discusses the power of short-form video, why it’s become such a popular format for brands, and how short-form video can help businesses engage with their audience and build brand awareness. We also discuss the different platforms for short-form videos, tips for creating engaging short-form content, what Savannah’s content creation process looks like, and the power of a good hook.

You can find show notes and more information by clicking here: https://bit.ly/3AKtqKc

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Toni Herrbach is a long-time eCommerce Fuel member and email marketer who has been in the eCommerce game for a long time. Having increased the email list for NotConsumed.com by a whopping 100,000 subscribers—which in turn helped to 5X the revenue generated from that email list—Toni has a wealth of knowledge when it comes to marketing.

In this episode, we’re diving into what she has been up to in the trenches of marketing for NotConsumed.com, including how she grew subscribers and revenue, how often they email the list, and how often they clean the list. We also discuss SMS marketing strategies, the jewelry business and related partnership that Toni started, and what she has learned along the way.

You can find show notes and more information by clicking here: https://bit.ly/41zW8JC

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Are you curious about the challenges and rewards of building a holding company with multiple eCommerce businesses? Kelcey Lehrich is a longtime member of eCommerceFuel and one of the masterminds behind 365-Holdings.com, a company that has several eCommerce businesses and generates a colossal eight figures in revenue. 

In this episode, Kelcey shares his journey of building his business and his approach to durable capital, why he chose the holding company model, and the challenges that come with it. Plus, Kelcey will tell us all about what it was like hosting a conference last year for other holding company operators, how he ended up with his own bobblehead, and more.

You can find show notes and more information by clicking here: https://bit.ly/41hWmoJ

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As eCommerce owners, we often get caught up in our own perspectives and forget what it's like to be a customer. So today, we're going to shift our mindset and take a fresh look from the other side of the coin: the customer's perspective.

Listen in as I share a personal experience of how I discovered a brand I was previously unfamiliar with and made a purchase from them in just 25 minutes—quite unusual for someone who is typically a non-impulsive buyer. You'll hear about the customer journey as it played out in real life, exploring what this brand did really well and what they could have improved, and gain insights into why it's essential to view your funnel from the customer's perspective and create a purchasing journey that resonates with them to create lifelong fans.

You can find show notes and more information by clicking here: https://bit.ly/3KCnJm3

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In this episode, we’re continuing our chat with Adii Pienaar, who has established successful companies like WooThemes and WooCommerce, and is presently involved in a new enterprise called Cogsy. In addition to his business ventures, Adii is the author of Life Profitably and the host of the Life Profitably podcast, and his unique perspective on Shopify is undoubtedly unmatched.

Listen in as we continue to dive into the world of eCommerce and discuss the benefits of using WooCommerce versus Shopify, as well as what it was like building a shopping cart from scratch. Adii also shares how Cogsy is helping merchants and solving a major pain point for eCommerce owners, and we wrap up the episode with a lightning round of questions.

You can find show notes and more information by clicking here: https://bit.ly/3zRAFQp 

How can you achieve a successful exit in your business without selling your soul or burning out until you're barely more than a burnt crisp? I'm excited to chat with Adii Pienaar, a successful entrepreneur who has founded multiple companies, including WooThemes and WooCommerce, and is currently working on a new venture called Cogsy. He's also the author of the Life Profitably book and hosts the Life Profitably podcast, and through the rollercoaster ride of his entrepreneurial journey, he has learned some valuable lessons that he shares today.

Listen in as Adii shares his approach to balancing life and business, his experiences of burnout, and the ups and downs of his entrepreneurial journey, including leaving WooCommerce. We also discuss finding balance as a tightrope act—where you invest deeply in your business while also investing in other areas of your life—and Adii shares his motivation for continuing despite the fear of failure.

You can find show notes and more information by clicking here: https://bit.ly/40wCPAE

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Earlier this month, the eCommerceFuel community came together for ECF Live, an event filled with three and a half days of adventure, learning, and connection with smart and interesting entrepreneurs. In this episode, we’re recapping the event with Katrina McKinnon, an ECF Live keynote speaker on AI in eCommerce and owner of CopySmiths.com, a high-end content agency and production group for eCommerce.

Listen in as we recap the event, reminisce about our experiences, and dive into our overall takeaways from ECF Live, including some intriguing insights on the future of AI in business and its potential implications. Additionally, we share some of the major takeaways from the event, including Katrina's perspective on the AI session, the power and benefits of Wise.com, and how AI has actually made content creation more challenging.

You can find show notes and more information by clicking here: https://bit.ly/3LK756c

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Do you dream of scaling your business to 8 figures—but feel intimidated by the competition in your niche? Today on the show, I’m joined by Leo Caracas, Managing Director & Co-Founder at GoCase.com, who has achieved massive success in the highly competitive phone and media cases market. Get ready to learn his strategies for scaling a business and standing out in a crowded market.

Listen in as Leo shares why he chose to focus on the phone case market, the challenges he faced as the company grew, and the most fun part of scaling a company. We also discuss the importance of having a solid team, what Leo looks for most in new hires, and the three attributes that Leo looks for when evaluating the viability of a company’s growth.

You can find show notes and more information by clicking here: https://bit.ly/3J8K7nN

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Do you struggle to get traffic to your website and increase your revenue? Marc Poirier is the Owner and CEO of RougeCare.ca, which specializes in selling red light therapy products, and he has a phenomenal story of shifting marketing investment and energy toward SEO from paid ads—and, in only a few years, has been able to accrue $25k-$30k per month in free traffic.

In this episode, we dive deep into the specifics of Marc’s SEO strategy, including why he chose to start investing in SEO, how it has paid off for his business, and how he has built out his content team. We also geek out about long posts versus short, punchy posts, tips for link building, and what to think about for anyone thinking of expanding into other countries.

You can find show notes and more information by clicking here: https://bit.ly/3IFrRks

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Running an eCommerce business can be a wild ride, but it’s not all sunshine and rainbows. One major hurdle that many online store owners face is figuring out how to finance their businesses. So today, I have Bill D’Alessandro, perpetual repeat guest and Founder and CEO at Elements Brands, joining the show again to dive into financing and—more specifically—revenue-based loans, also known as merchant cash advances.

In the episode, Bill drops some serious knowledge bombs about financing your business and the importance of going into it with your eyes wide open and knowing all of your options. Listen in to hear why he’s not a fan of revenue-based loans, the alternatives to look at, and tools for planning your cash flow to avoid falling into the debt cycle in the first place.

You can find show notes and more information by clicking here: https://bit.ly/3xLswMh

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Today we're diving into the story of Kira Karmazin, a former VP of Merchandising for Carter's, Gap, and Victoria's Secret who took her knowledge of working at really high levels of fashion and the garment industry and started her own business, KiraGrace.com. Not only has she been able to gain a better work-life balance through entrepreneurship, but she’s also built something incredibly cool at the same time.

Listen in as Kira discusses how she optimized for work-life balance through entrepreneurship, what might surprise you about the inner workings of fashion retail, and what she learned from her time at Victoria’s Secret. We also dive into what her small but mighty team looks like, how she has positioned and leveraged KiraGrace.com as a lifestyle brand, and where the opportunities lie in the fashion industry.

You can find show notes and more information by clicking here: https://bit.ly/3ZeqVKp

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Who said making more money had to be boring? Sharoon Thomas is the CEO and Co-Founder of Fulfil.io, an ERP built for larger 7-figure, 8-figure, and 9-figure brands that helps them scale by leveraging efficiencies and automations. He joins the show today to geek out about all things ERP and not just why you should have one, but also how it could completely transform your business.

Sharoon's experience in building Fulfil.io has given him valuable insight into what it takes to develop and implement such complex technology, and he shares the lessons he has learned throughout the process, including what it was like bootstrapping the company. We also delve into the unique strengths and capabilities of Fulfil.io, how it can help businesses reach their goals, and the cost and timeline involved in implementing an ERP.

You can find show notes and more information by clicking here: https://bit.ly/40TRiqA

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Want to know the secret behind building an 8-figure brand in just two years? Today I’m joined by Isaac Medoris, the owner and founder of MiniKatana.com. If you're a listener of podcasts in the eCommerce space, chances are you've already heard of Isaac's success. In just two years, he has taken his business from nothing to an 8-figure brand, all through the power of short-form video. 

Listen in as Isaac shares why video is the most powerful online sales medium available, how it fueled his brand growth, and how he spends his short-form video budget (and why it’s worth every penny). We also discuss the most important metrics when measuring video success, where the current opportunities are with video as a medium, and whether it’s worth throwing time and money into Instagram Reels.

You can find show notes and more information by clicking here: https://bit.ly/3XYWJmm

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If you own a business, you know that one of the hardest parts is the people part. Whether it’s leading people, developing people, or retaining people, it can be a major challenge, and having a solid team in place becomes more important as you grow—and even more important as you look to sell. Byron McFarland is a Succession and Equity Compensation Strategist with The McFarland Group who has helped countless firms design compensation plans to incentivize and retain key people, and in this episode, we’re diving into the nuts and bolts of building a team that will help take your business to the next level.

Listen in as we discuss the critical topic of how to structure retention plans for your business, the key to keeping valuable team members, and plans that reward future performance to drive results. We also share insights on how to approach retention planning when recruiting new talent so you can attract and retain top performers and ensure the success of your business for the long term.

You can find show notes and more information by clicking here: https://bit.ly/3XOnBFy

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Curious about the latest trends in digital marketing? Andrew Foxwell, Co-Founder of Foxwell Digital, joins me today to uncover some of the trends happening in the digital marketing landscape, including, of course, what you might be able to expect from Facebook advertising in the near future.

In this episode, we’re diving into the rumors circulating about Facebook's performance, how advertising on Facebook has become easier in some ways (and much harder in other ways), and what is driving overall trends in digital marketing. We also discuss tools that can help streamline your paid advertising workflow, whether TikTok ads are worth the time and money, and an interesting approach to finding influencers for your eCommerce brand.

You can find show notes and more information by clicking here: https://bit.ly/3R0081y

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Today I’m joined by Ron Shah, Co-Founder and CEO of Obvi, a protein powder specifically designed for women. He has a super cool story of how he’s grown the company to over $30 million in size in just three years, and his insight is invaluable for anyone looking to start a business and grow it quickly.

Listen in as we dive into the marketing strategies that have worked best for Obvi, how Ron built his rockstar team, and how he overcame the challenges of financing and hiring that team. He also shares insights on financing growth quickly (and continuing to power it), how they leverage community and subscriptions, and the challenges and benefits of marketing to somebody on the opposite side of the consumer spectrum.

You can find show notes and more information by clicking here: https://bit.ly/3IOjLHO

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This is part two of my discussion with Matthew Bertulli, co-founder and CEO of Pela, a company that produces eco-friendly products such as the Lomi food disposal device and the PelaCase phone case. In this episode, we are diving into all things business moats—including what they are—and talking about what makes a business really and truly defensible.

Listen in as we take a deep dive into the areas of business that are often used to create a competitive advantage and explore the many different ways that businesses can protect their market share from competitors. You'll hear how to use software to your advantage psychologically, how to leverage word-of-mouth and community, and why it’s important to understand how humans make decisions when thinking about how to safeguard your market position. Matthew also shares some really interesting insights and tips from the trenches of building his own defensible businesses, so this is an episode you won’t want to miss!

You can find show notes and more information by clicking here: https://bit.ly/3vRHYW4

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Matthew Bertulli is the co-founder and CEO of Pela, a company that produces eco-friendly products, such as the Lomi food disposal device and the PelaCase phone case. He is super passionate about environmental and waste issues, and his journey to finding a way to both reduce waste and make money with some really cool products is impressive, to say the least!

Listen in as Matthew shares what it was like once upon a time being two weeks to Christmas with 100 employees and no payroll, as well as how he came up with the idea for (and then developed) the Lomi food disposal machine. We also get into some of the nitty-gritty of branding and marketing and discuss not only what the competitive advantage for brands will be in the near future, but also why word-of-mouth can be such a powerful tool for any business.

You can find show notes and more information by clicking here: https://bit.ly/3Qa9pDZ

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In this episode, we have an in-depth conversation with Jesse Pujji, a well-known entrepreneur and investor who has previously appeared on the show. Jesse is the Founder of Gateway X, Executive Chairman of Ampush and GrowthAssistant, and most recently, the CEO and Founder of KahaniApp.com, a software company that enhances eCommerce store websites into engaging mobile experiences.

Listen in as we dive into various topics in this episode, including how many people are on Jesse’s various teams, how he was able to get his time back, and what his leadership style is. We also talk about his experience working with an Executive Coach, the benefits he found from working with a coach, and how he balances work and family life. Finally, he shares details about KahaniApp.com and how it is changing the online shopping experience.

You can find show notes and more information by clicking here: https://bit.ly/3YVqaH0

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