Charles Burdett is the founder of PipDecks.com, a suite of card decks that helps people do anything from brainstorming creative workshop ideas and telling better stories to designing more innovative products. It's an amazing case study on how to sell the value and the transformation as opposed to the physical product, and I’m super excited to sit down with Charles today to talk about how he scaled to a 7-figure card deck business.

Tune in as we dive into the unintentional birth of PipDecks.com, as well as Charles’ secret to selling his decks based on their value rather than their physical worth. You'll learn the question we should all be asking our customers to understand why they buy, what it means to have freedom, how to not lose sight of what is most important in life, and the mindset block that most entrepreneurs will grapple with at some point.

You can find show notes and more information by clicking here: https://bit.ly/41UFC71 

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There’s running a business, and then there’s running a business when you have small kids, which is a totally different ballgame—and one that I’m talking about today with my good friend, Bill D’Alessandro. Bill is right in the thick of it with this two-year-old and five-month-old, and we’re going to be keeping it real and dishing about the struggles of trying to balance parenthood and entrepreneurship.

Listen in as we give our honest thoughts on what it’s like trying to run a business while raising young kids, how to maintain some level of productivity, and how to find a balance between family and business that works for you. We also share one of the best investments that you can make to balance work and family life, as well as some of the things anyone who has kids (but especially entrepreneurs!) should consider doing financially for their children while they’re young. 

You can find show notes and more information by clicking here: https://bit.ly/3pX83Ai

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Michael Epstein, my good friend and partner in crime, has served as the CMO for multiple eCommerce brands and has a ton of great experience in the online marketing space. I got to know him over the course of an intense 6-month period, watching him conceptualize and build a brand, and I thought it would be fun to have him come on the show and talk about his eCommerce adventures.

Listen in as we unpack so much in this episode, including Michael’s insights into the eCommerce market as it stands today, his experience conceptualizing and launching brands, and his advice for eCommerce business owners who are leading their own marketing and design departments. We also talk about hiring, whether it’s better to develop your in-house talent or hire externally, and what you can expect in terms of compensation for eCommerce marketing talent today.

You can find show notes and more information by clicking here: https://bit.ly/34p2VNW

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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I had the opportunity to sit down with Paul DeJoe, Co-Founder and COO of MUD:WTR, a coffee alternative that came to be in an almost unintentional way. He’s a really interesting, fun, and smart guy and we talked about a lot, including podcasting, content creation, and how MUD:WTR is trying to convince people to give up their morning coffee—which is certainly no small feat.

Tune in to hear the incredible story behind MUD:WTR, from how they got started to where they are now—and how they made it all happen. We also dive into the nitty-gritty of their marketing (such as why they are building an in-house content studio), how podcasting has helped them build great brand awareness, how they are building a community centred around the idea of health and self-improvement, and so much more!

You can find show notes and more information by clicking here: https://bit.ly/3heWO1G

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.