eCommerce Fuel

Today we're diving into the story of Kira Karmazin, a former VP of Merchandising for Carter's, Gap, and Victoria's Secret who took her knowledge of working at really high levels of fashion and the garment industry and started her own business, KiraGrace.com. Not only has she been able to gain a better work-life balance through entrepreneurship, but she’s also built something incredibly cool at the same time.

Listen in as Kira discusses how she optimized for work-life balance through entrepreneurship, what might surprise you about the inner workings of fashion retail, and what she learned from her time at Victoria’s Secret. We also dive into what her small but mighty team looks like, how she has positioned and leveraged KiraGrace.com as a lifestyle brand, and where the opportunities lie in the fashion industry.

You can find show notes and more information by clicking here: https://bit.ly/3ZeqVKp

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Direct download: EP470ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EST

Who said making more money had to be boring? Sharoon Thomas is the CEO and Co-Founder of Fulfil.io, an ERP built for larger 7-figure, 8-figure, and 9-figure brands that helps them scale by leveraging efficiencies and automations. He joins the show today to geek out about all things ERP and not just why you should have one, but also how it could completely transform your business.

Sharoon's experience in building Fulfil.io has given him valuable insight into what it takes to develop and implement such complex technology, and he shares the lessons he has learned throughout the process, including what it was like bootstrapping the company. We also delve into the unique strengths and capabilities of Fulfil.io, how it can help businesses reach their goals, and the cost and timeline involved in implementing an ERP.

You can find show notes and more information by clicking here: https://bit.ly/40TRiqA

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP469ECOMMERCEFUELv2.mp3
Category:general -- posted at: 6:00am EST

Want to know the secret behind building an 8-figure brand in just two years? Today I’m joined by Isaac Medoris, the owner and founder of MiniKatana.com. If you're a listener of podcasts in the eCommerce space, chances are you've already heard of Isaac's success. In just two years, he has taken his business from nothing to an 8-figure brand, all through the power of short-form video. 

Listen in as Isaac shares why video is the most powerful online sales medium available, how it fueled his brand growth, and how he spends his short-form video budget (and why it’s worth every penny). We also discuss the most important metrics when measuring video success, where the current opportunities are with video as a medium, and whether it’s worth throwing time and money into Instagram Reels.

You can find show notes and more information by clicking here: https://bit.ly/3XYWJmm

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP468ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EST

If you own a business, you know that one of the hardest parts is the people part. Whether it’s leading people, developing people, or retaining people, it can be a major challenge, and having a solid team in place becomes more important as you grow—and even more important as you look to sell. Byron McFarland is a Succession and Equity Compensation Strategist with The McFarland Group who has helped countless firms design compensation plans to incentivize and retain key people, and in this episode, we’re diving into the nuts and bolts of building a team that will help take your business to the next level.

Listen in as we discuss the critical topic of how to structure retention plans for your business, the key to keeping valuable team members, and plans that reward future performance to drive results. We also share insights on how to approach retention planning when recruiting new talent so you can attract and retain top performers and ensure the success of your business for the long term.

You can find show notes and more information by clicking here: https://bit.ly/3XOnBFy

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP467ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EST

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