eCommerce Fuel

What does the future of eCommerce look like? Fan Bi is the Co-Founder and Co-Owner of TheHedgeHogCompany.com, an eCommerce holding company that acquires and grows brands, and he has a really unique perspective on some of the trends happening in the eCommerce marketplace today—which is what we’re geeking out on in this episode.

Listen in to find out whether the M&A party is coming to an end, what Fan is seeing in his portfolio when it comes to eCommerce, and why it might be another rough year for eCommerce store owners. We also talk about why now is the best time for getting lean and focusing on your branding and story-telling, and Fan shares the mindset shift that allowed him to sleep at night during the rough ride that COVID brought many in eCommerce.

You can find show notes and more information by clicking here: https://bit.ly/39F7mXD

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP435ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EST

Launching in the turbulent time that was February 2020, Leah McHenry, Founder & CEO of Mythologie Candles, has successfully grown her business to over $6 million in sales in just 24 months. Today Leah joins the show to describe her “secret sauce” to successful marketing—including her advice for anyone just starting their business from the ground up—and how she uses influencers to not only cut down on marketing costs, but also create more content for the brand.

Listen in as she shares how the positioning and branding of her products have been so critical to the growth of her business, as well as why she believes it is essential to have your audience dialed in before you create your product. You’ll learn the role her Facebook community has played in her business, how much paid traffic her company uses, and her tips for market research.

You can find show notes and more information by clicking here: https://bit.ly/3QoKNqP 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP434ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EST

One of the core values of the eCommerceFuel community is reciprocity: members giving as much as they are taking. With that, we ask that all new members share a case study with the community, and new member Sarah Douglass, Founder of WiseOwlOutfitters.com, recently shared one of the best case studies on buying and selling a business. It was super detailed, really thoughtful, and offered a ton of insight—so of course, I had to have her on the show to share it.

Listen in as Sarah shares the backstory to Wise Owl Outfitters, including the very honest reason why she decided to sell it, even though she loved the brand and the business that she had built. We also dive into what the selling process was like, the lessons Sarah learned along the way (including the big mistake she made with her CPA), and the importance of doing thorough due diligence on your buyer.

You can find show notes and more information by clicking here: https://bit.ly/3GDNeRG

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP433ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EST

How does your investment portfolio look these days? I’ve been doing some investing over the past couple of years, running a very small investment syndicate that has taught me a ton, and I’m excited to have someone on the show who has been doing similar things. Andrew Gluck is the Founder of Irrvrnt.com, an investment fund that invests in DTC operations companies and emerging eCommerce tech (among other things), and we’re going to be geeking out on all things investing—and so much more.

Tune in as we share the lessons we’ve learned, as well as the mistakes we’ve made in our respective investment journeys. You'll hear us deep dive into angel investing, including what to consider before becoming an angel yourself. We also talk about rolling funds, the current investment landscape, and whether having a solid network to tap into is an important pillar of successful investing.

You can find show notes and more information by clicking here: https://bit.ly/3yXLv86

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP432ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EST

1