Are you one of the lucky ones who is on the rollercoaster ride of running a seasonal business? Susan Cooper is the co-founder of BrightStarKids.com.au, and she joins the show to share her insights, challenges, and successes in running a global seasonal business specializing in personalized school supplies, as well as how she has leveraged systematizing paid ads to make life so much easier.

Listen in as Susan shares how she has rolled with the punches of having a seasonal business, why she is so passionate about process optimization, and how an efficient system can enable anyone to take over business operations with ease. We also discuss Facebook advertising, how Susan leverages systematization to make the paid ads process easier, and what she focuses on to make her ads stand out.

You can find show notes and more information by clicking here: bit.ly/3pY3p8J

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Ever wondered why you’re willing to pay a premium for certain brands? In the world of eCommerce, we often find ourselves engrossed in the nitty-gritty details like paid ads, customer lifetime value, and agency hiring. While these elements are crucial, they don’t always capture the true essence of what eCommerce is, and in this episode, I’m exploring one of the most important aspects of any successful business: brand loyalty and what creates it.

Listen in as I take you on a journey through my personal experience with Santa Cruz Bicycles, a brand that has won my loyalty despite their premium price point. I’ll dive into the elements that have contributed to my loyalty to the brand, exploring the power of a brand's roots and the impact of consistent, engaging content. We'll also take a look at the importance of excellent customer service, as well as the role of sleek and attractive design in creating an appealing product.

You can find show notes and more information by clicking here: bit.ly/3rk8zw6

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Are you struggling to understand the intricacies of SEO and how it can impact your eCommerce business? Today we pull back the curtain on our own SEO journey, revealing the highs, the lows, and the strategies we're implementing to regain our organic traffic as we sit down with SEO expert Jeff Oxford from 180marketing.com. Be sure to tune in as we dive deep into the world of search engine optimization.

We discuss new strategies for internal linking, how a page's journey from being indexed to appearing on the first or second page of Google's search results varies, and the concept of viewing each page of your website as either a liability or an asset. We also delve into how Google is adapting its ranking methods in today's world—where attention spans are shrinking to the length of TikTok videos—and more.

You can find show notes and more information by clicking here: bit.ly/44jeBf0

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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The conversation surrounding eCommerce is typically dominated by subjects like paid ads, customer lifetime value, and agency hiring—among other tactical details. While these elements are undoubtedly significant in the eCommerce world, they don't always resonate with every individual's understanding of the true essence of what eCommerce is. Phillip Jackson is the Co-Founder of FutureCommerce.com, which is on a mission to reshape our comprehension of how culture and commerce intertwine, challenge the conventional narrative, and present a revitalized viewpoint on eCommerce that we dive into in this episode.

Listen in as we explore Philip's unique perspective on eCommerce and discuss some of the most important skill sets of the future. We also examine the resurgence of traditional media, the influence of niche critics, the role of nostalgia in shaping commerce, and the future of commerce in light of technological, political, and cultural shifts.

You can find show notes and more information by clicking here: bit.ly/43fg58C

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.