If you are running events in the eCommerce space, you know what a lonely world it can be. Today, I’m excited to be joined by Nick Shackelford, Co-Founder of GeekOut Events, which puts on high-intentional no-fluff events all over the world. In this episode, we’re talking event planning, but we’re also talking about so much more related to eCommerce, including marketing, branding, and even copywriting.

Listen in as we dive into the reasons behind why Nick (or anyone, really) puts on events (hint: it’s definitely not for the money), how he leverages a built-in FOMO effect with his pricing strategy, and his hack for getting critical information to his customers without relying on email or SMS. We also talk about the current digital marketing landscape, why Nick is not going all-in with TikTok (yet), and the core philosophies that he sticks to when it comes to creating a killer brand presence.

You can find show notes and more information by clicking here: https://bit.ly/3sYnWbj 

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Kurt Elster is the man behind Ethercycle.com, a Shopify agency that specializes exclusively—and very successfully—in helping Shopify store owners generate massive revenue growth. Not only does he put out some really amazing websites on Shopify, but he also hosts The Unofficial Shopify Podcast and has a bunch of really cool apps that we talk about in this episode.

Listen in as we dive into all things Shopify, including what store owners need to stop asking for on their sites, the one thing that Kurt has done that has really moved the needle for his clients, and the must-haves on any Shopify site that increase conversion and engagement. Kurt also shares the top three apps that get put on every site he builds to reduce friction for consumers, and in turn, increase revenue for store owners.

You can find show notes and more information by clicking here: https://bit.ly/3NnObQ6

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Most eCommerce owners struggle with hiring, let alone trying to hire when they’re scaling at a rapid pace. Roc Pilon is a successful entrepreneur in business, real estate, and the fitness industry. He has a really interesting story coming from a trailer in Boise, Idaho dealing with the effects of the 2008 recession and going all in with $5,000 and an idea to innovate better powerlifting gear. 

Listen in as we dive into how Roc managed to successfully hire 30 people over the span of two years using LinkedIn as his hiring tool and how he has approached compensation with the team members he has hired, including how he handles performance incentives. Roc also shares how to best get your team to model the core values of your business, what the downsides are to having a remote team, and how hiring an Operations Manager has been a game changer for him.

You can find show notes and more information by clicking here: https://bit.ly/3LU3EY9

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Tune in as we explore Joel’s experience with innovating to the point of alienation and the lessons he learned through that process, what the golden ratio for innovation is, and the importance of taking care of the base first. We also discuss the challenges of selling your business and watching somebody else run and raise it and what the three boxes to check are when you’re thinking of selling your business.

You can find show notes and more information by clicking here: https://bit.ly/3KnSzwV

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.