eCommerce Fuel (general)

This week Bill D'Alessandro and I revisit our predictions for 2018 to see how many we nailed and (more likely) how many just seem silly in retrospect. We also serve up a fresh batch of predictions for 2019 on topics ranging from Amazon delivery to trending marketing tactics to likely acquisitions in the coming year.

You can find show notes and more information by clicking here: http://bit.ly/2QF3g6u 

Direct download: EP253ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Arman Assadi has worked on copywriting projects for well-known entrepreneurs such as Neil Patel, Timothy Sykes, and others. He also has experience running a 7-figure eCommerce store, so I asked him to come on to talk about the 80/20 of eCommerce copywriting. We also discuss how to work more productively by understanding your brain type, as well as differences among crowdfunding platforms.

You can find show notes and more information by clicking here: http://bit.ly/2DVsw1i 

Direct download: EP252ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

With Amazon cracking down on illegitimate reviews, unscrupulous players have a new weapon in their toolkit: attacking a listing by posting loads of fake, positive reviews. The worst part is it can be effective, as Zac Plansky unfortunately discovered. In this episode, I talk with Zac about the attack and how he was finally able to get his account reinstated after a stressful suspension.

You can find show notes and more information by clicking here: http://bit.ly/2FH65iV 

Direct download: EP251ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today’s episode is a follow-up to one I did back in June about the eCommerceFuel Job Boards. It’s been a while since I launched that project, and I wanted to share some updates to document the journey so you can get a behind-the-scenes look at the good, the bad, and the ugly when it comes to launching something from scratch. Listen in to hear what went well, what didn’t go so well, how things are going with the budget, and some key stats of the business so far.

You can find show notes and more information by clicking here: https://bit.ly/2qXt1Ai

Direct download: EP250ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

If you’re involved in the ecommerce space, you’ve surely noticed that it’s becoming harder and harder to stay 100% compliant when it comes to sales tax. Between the recent Supreme Court case and Amazon tax issues, quite honestly, it’s getting to be a real pain. So today I have Michael Jackness of EcomCrew.com here to share how a new organization he helped launch called the Online Merchants Guild is fighting against these sales tax hurdles. Listen in to learn what they’re doing, as well as how you can get involved to help make sure our online selling environment doesn’t become a nightmare from a compliance standpoint.

You can find show notes and more information by clicking here: http://bit.ly/2AVxzgr 

Direct download: EP249ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today I’ve got LemonStand’s Ross Paul on the show to talk about subscriptions—namely in the e-commerce space. LemonStand is a shopping cart company based in Vancouver, Canada, and as the company’s VP of Growth, Ross knows his stuff when it comes to building a successful subscription model. We dive right in to talk about which businesses can benefit from this model, billing issues people run into, and how to make sure you retain as many customers as possible. Tune in to hear it all now!

You can find show notes and more information by clicking here: http://bit.ly/2PyWtKY 

Direct download: EP248ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

In this episode, I’m going to share my experience designing a product from scratch. I’ve touched on this topic in passing on the show before, but today you’ll get a real, behind-the-scenes look at everything, from designing and manufacturing to unit economics and selling on Amazon. And most importantly, I’ll share all the mistakes I made along the way. Listen in to hear how everything went, and what I’d do differently if I had it to do all over again.

You can find show notes and more information by clicking here: http://bit.ly/2CxFr8S 

Direct download: EP246ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today’s episode is all about an important topic that rarely gets discussed among entrepreneurs: mental health. Being an entrepreneur can be really hard at times; you’ve got super high highs and really low lows, and that can take a major toll. So I’ve got Sherry Walling of ZenFounder.com on the show to talk about how to take care of ourselves while running our businesses. In addition to being an entrepreneur herself—and being married to one—Sherry has a long background in clinical psychology. Listen in to hear her advice for maintaining your mental health as a founder, what to keep in mind about working with a spouse, and more.

You can find show notes and more information by clicking here: http://bit.ly/2CIvUgr 

Direct download: EP245ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today we’re going to talk about transparency and open companies, specifically the idea of sharing financials with employees. We recently discussed this in our private forum, and the overwhelming response was that it’s a bad idea, but my guests today disagree. Lee and Jake Cook—cofounders of Tadpull—and Hannah Jerome—a Tadpull leadership team member—strongly believe that sharing the key financial results of their business with their team has helped the business. Listen in to hear why they say that allowing staff to see exactly what’s going on financially can increase the buy-in and cohesion of a team.

You can find show notes and more information by clicking here: http://bit.ly/2pFwYck 

Direct download: EP244ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today I’m joined by a longtime member of our eCommerceFuel Private Forum, a top contributor, and an all-around stand-up guy, Patrick Barnhill. Patrick is the founder of SpecialistID.com, and on a recent Mastermind call with him, I heard his presentation on how he’s using custom software to streamline his processes, reduce errors, and handle more inventory and order flow. He also shared what he was doing with his business in terms of hacking and prepping his products—especially products that he kitted together for FBA—and I just knew I had to have him on the show.

Thankfully, he graciously agreed to come on the podcast to share these things with all of you. So if you’re interested in using custom software to streamline your business—especially on the operations and warehouse side—listen in to hear all the cool things Patrick is doing to run his business much more smoothly.

You can find show notes and more information by clicking here: http://bit.ly/2DIW2sW 

Direct download: EP243ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today on the show, I’ve got a guest who’s long overdue: Scott Voelker of TheAmazingSeller.com. Scott is a well-known guy in the Amazon space, he knows a tremendous amount about the platform, and he has sold tons and tons of products, so today we’re doing a deep dive with someone who knows Amazon inside and out. We cover where there’s still opportunity left within the platform, common mistakes sellers make, the state of reviews in the second half of 2018, some of his favorite tools, and a bunch of other things that you don’t want to miss.

You can find show notes and more information by clicking here: http://bit.ly/2zr7G7k 

Direct download: EP242ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today’s show is all about retargeting. I’m joined by the co-founder of Shoelace, Reza Khadjavi, who is here to share what makes a great retargeting ad, advice for managing your budget, and much more. Since his company specializes in retargeting—especially for Shopify stores—we cover a lot of ground today. Listen in to learn how to optimize your campaigns if you’re already running them, and if you’re not, you’ll hear lots of great tips for getting started the right way.

You can find show notes and more information by clicking here: http://bit.ly/2QD2HqP 

Direct download: EP241ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today I’m joined by Kristina Kurcink, a friend of mine who has spent over a decade working at Nike in roles ranging from design all the way to manufacturing. Being responsible for a lot of the production in Asia, Kristina has seen the whole process leading up to the famous footwear coming off the line.

In this episode, she shares key lessons she learned during her ten years working for Nike, particularly some of the manufacturing lessons she learned from being on the ground in Asia. So if you’re doing your own manufacturing—or thinking about getting into it soon—you don’t want to miss hearing what Kristina has to say, as it could help you avoid mistakes and save money.

You can find show notes and more information by clicking here: http://bit.ly/2NjjksH 

Direct download: EP240ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today’s episode is going to be slightly different than usual. I recently lost a bet and had to take Steve Chou of MyWifeQuitHerJob.com on a three-day road trip around Montana, and during that trip, we recorded a few episodes that we wanted to share. (You can find the other two on his podcast.) While we were on the road, we talked about tons of stuff, so this is kind of a free-ranging episode that covers email deliverability hacks, raising kids as entrepreneurs, and more. Listen in to hear it all now!

You can find show notes and more information by clicking here: http://bit.ly/2MF14dU 

Direct download: EP239ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

When it comes to collaborating with overseas factories, there are certain things any ecommerce store owner should know. So today I’ve got Nathan Resnick from Sourcify—a company that helps store owners pick the right factories for their design products and streamline their sourcing, design, and development—on the show to discuss how things work in China. Nathan has had tons of experience over there learning the language and culture, and he travels there six or more times per year, so he has a great understanding of the country.

In this episode, he shares the logistics of selling and exporting goods to China, environmental policies being enacted over there, and some of the misunderstandings Westerners tend to have. Listen in to get a unique perspective on China from someone who knows the country really well.

You can find show notes and more information by clicking here: http://bit.ly/2NDV4i3 

Direct download: EP238ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Facebook is one of the biggest traffic channels out there right now, and I’m sure plenty of you listening are running ads on that platform, or at least thinking about it. Admittedly, I’ve only gotten into Facebook ads in the last few months, and it turns out I made some pretty big mistakes along the way. Thankfully, I had Michael Jackness of Terran.com and Miracle Wanzo of HipUndies.com take a peek at what I was doing and give me some pointers, which I'm going to share with you today.

If you’re brand new to Facebook ads, or even if you’re already running some, take a listen and learn from the blunders I made so you can optimize your ads and increase your ROI—without learning the hard way like I did.

You can find show notes and more information by clicking here: http://bit.ly/2wsKB1C 

Direct download: EP237ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

So often, when we think about ecommerce, we think about putting a physical item into a box and shipping it somewhere, but that doesn’t have to be the case. You can run an ecommerce store or a business without any inventory at all.

Just ask today's guest, Niall O’Malley of eTrainToday.com. Niall started his digital products business back in 2011, and he’s here to share how it all works, some of the downsides of selling digital products (because of course, like anything, there are some downsides), and everything in between.

You can find show notes and more information by clicking here: http://bit.ly/2P27Esh 

Direct download: EP236ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Shopify bans the sales of guns and accessories, even those legal in the U.S., Kroger Gets Into Online Grocery with “Kroger Ship”, Amazon rumored to be in the running to acquire Landmark Theatres, and more.

You can see the full show notes for this episode at  https://www.ecommercefuel.com/august-21-2018/.

The News Cart features industry news, community discussions, compelling job opportunities and interesting content around the web from the previous two weeks.  

Direct download: August-21-2018.mp3
Category:general -- posted at: 6:00am EDT

Over the last decade or so, I’ve managed a bunch of big, stressful projects with a ton of moving pieces, so I know how tricky it can be to keep things running smoothly. That’s why today’s episode is all about how to manage major projects without all the headaches. I’m going to share what I’ve learned from my experience, the strategy I employ, and more to help save you some agony and anguish in your next major project.

You can find show notes and more information by clicking here: http://bit.ly/2LZUzkH

Direct download: EP235ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

What comes to mind when you think of Wal-Mart? What about Target? It’s amazing how the two massive retailers can be perceived so differently. Perhaps even more amazing is that Target is the more profitable of the two, despite the fact that Wal-Mart is about six times as big.

How is Target able to do that with less scale? What are they doing right?

Here to answer those questions are Carrie McAleer of D.a. Davidson & Company and eCommercefuel’s own copywriter extraordinaire, Laura Serino. Listen in to learn what Target can teach us about building better, more profitable ecommerce stores.

You can find show notes and more information by clicking here: http://bit.ly/2AejVXg 

Direct download: EP234ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Drew Sanocki is back on the show to share some very interesting things he’s been up to lately. Not only has he had exciting adventures traveling the world with his family, but he's also had some cool adventures in the private equity space. Today he dives into the details about different deals he’s involved with, compensation, and more.

You can find show notes and more information by clicking here: http://bit.ly/2LncK3C 

Direct download: EP233ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today we’re continuing our series on building relationships, but instead of advice for creating stronger connections, this episode is all about what not to do. After all, if we’re working hard to expand our professional networks, we can’t let these simple mistakes negate our efforts. So listen in to hear the 14 faux pas that are sure to sabotage your connections before you have a chance to make them.

You can find show notes and more information by clicking here: http://bit.ly/2NKX48D 

Direct download: EP232ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Amazon's Prime Day is once again the biggest Sales Day in its History, Shopify will roll out augmented reality this fall, Apple introces new Macbook Pro features, and more.

You can see the full show notes for this episode at https://www.ecommercefuel.com/july-24-2018/.

The News Cart features industry news, community discussions, compelling job opportunities and interesting content around the web from the previous two weeks.  

Direct download: July-24-2018.mp3
Category:general -- posted at: 6:00am EDT

Today I want to talk about something that I think is one of the most important elements of long-term business success: building relationships. How you connect—or fail to connect—with other people has a tremendous impact on your business, so being mindful of the impression you're making is crucial. In this episode, I share 15 habits you should master in order to improve your networking and build better professional relationships. Listen in to hear them all now.

You can find show notes and more information by clicking here: http://bit.ly/2KRHnuk 

Direct download: EP231ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

With voice search becoming more and more prevalent these days, is it only a matter of time before it bleeds over into ecommerce and becomes the way people shop in the future? Joining me today to discuss this possibility are Miracle Wanzo of HipUndies.com and Bill D'Alessandro of ElementsBrands.com. We each share our predictions for how voice search will impact the future of ecommerce, as well as possibilities for how this technology could evolve moving forward.

You can find show notes and more information by clicking here: http://bit.ly/2MAVTXI 

Direct download: EP230ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Amazon Jumps into the pharmacy business with $1 Billion Pillpack acquisition, Shopify acquires Return Magic, Paypal Checkout introduces a new feature, and more.

You can see the full show notes for this episode at https://www.ecommercefuel.com/july-10-2018/.

The News Cart features industry news, community discussions, compelling job opportunities and interesting content around the web from the previous two weeks.  

Direct download: July-10-2018.mp3
Category:general -- posted at: 6:00am EDT

Today's topic is one that's near and dear to my heart: remote work. I’m a little bit of a vagabond, and I love not being tied down, so the idea of being able to build a remote team is something that I think is really important. It gets a little tricky when you get into physical products, but today I have Fred Perrotta from Tortuga.com to share how the company he co-founded handles this challenge.

Fred shares the potential issues that can arise from working with an entirely remote team, as well as how Tortuga overcomes them to maintain a physical products business with a team of people located all around the world. Tune in to hear it all now.

You can find show notes and more information by clicking here: http://bit.ly/2K5piN1 

Direct download: EP229ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

To celebrate the eCommerceFuel Job Board going live, I thought it’d be fun to have a couple episodes about employees, management, and all things workplace. So joining me today is Alison Green, the writer behind workplace advice blog AskAManager.org. She’s also the author of multiple books on managing people, as well as an advice column for New York magazine. Alison joins me today to discuss everything from having hard conversations with employees to appropriate interview questions to crazy and hilarious workplace stories you don't want to miss.

You can find show notes and more information by clicking here: http://bit.ly/2JEahlk 

Direct download: EP228ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

The Supreme Court clears the way for states to charge sales tax, President Trump introduces a new, lean type of health care plan and more.  

You can see the full show notes for this episode at https://www.ecommercefuel.com/june-26-2018.

The News Cart features industry news, community discussions, compelling job opportunities and interesting content around the web from the previous two weeks.  

Direct download: June-26-2018.mp3
Category:general -- posted at: 11:44am EDT

Today I’m flying solo on the mic to share something that we’ve been working on for a while now (and just launched this month): the eCommerceFuel Job Board. In addition to explaining what it is, I thought it’d be fun to give you an inside look at what's going on behind the scenes. People tend to reflect after the fact when something works, but rarely do you get to see a play-by-play of what’s happening, the strategies people are using, how much time and money they put into things, etc. In this episode, I'm giving you just that. 

You can find show notes and more information by clicking here: http://bit.ly/2Mn0Q7d 

Direct download: EP227ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today is part two of my interview with Adam Saraceno, the Chief Marketing Officer of Peak Design. We’re picking up the conversation we started last week on leveraging Kickstarter, but we shift gears to talk about how Adam's company has cultivated and maintained such an awesome culture (while still managing to create super high-quality products), which marketing tactics are giving them the best ROI, and more.

You can find show notes and more information by clicking here: http://bit.ly/2x90Bcw  

Direct download: EP226ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

The News Cart features industry news, community discussions, compelling job opportunities and thoughts on life from Andrew Youderian.   

This week in the news:  Amazon's new Echo Look, how your Android phone will soon make phone calls on your behalf and potential GDPR fines on the horizon.  

You can see the full show notes for this episode at https://www.ecommercefuel.com/june-12-2018.

 

Direct download: June-12-2018.mp3
Category:general -- posted at: 6:00am EDT

Today is part one of a deep dive I’m excited to do with Adam Saraceno, the Chief Marketing Officer of a company that has done a phenomenal job leveraging Kickstarter to grow their brand and their business. I think it’s safe to say Peak Design is the most successful crowdfunded company today that’s still active and thriving in 2018. How did they do it? Adam shares that and more.

You can find show notes and more information by clicking here: http://bit.ly/2rXdwIX 

Direct download: EP225ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Ashley Schroder of A2XAccounting.com joins the show today to talk about a very important (and often neglected) topic: accounting. Now, before your eyes glaze over, there’s a good chance that what you’ll learn in this episode can save you a lot of money, especially if you know you’re not doing all you should to keep up with your accounting on Amazon. So listen in and get Ashley’s expert take on a subject that too many merchants don’t take seriously enough.

You can find show notes and more information by clicking here: http://bit.ly/2IaZqKB 

Direct download: EP224ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Internet, Data Privacy, and Intellectual Property Lawyer John DiGiacomo of RevisionLegal.com is back for the third and final part of our series on legal issues. So far, we’ve covered trademarks and patents, and today we’re wrapping up with a grab bag of legal questions to round out our series. Listen in to hear John’s insight and advice on a whole random host of legal issues that affect ecommerce entrepreneurs.

You can find show notes and more information by clicking here: http://bit.ly/2JNV2St 

Direct download: EP223ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today we’re going to talk about something you’ve probably heard about by now—and quite possibly are sick of hearing about—but it’s going to change the way we market in many ecommerce businesses. That’s right, I’m talking about the GDPR. I’ve brought John DiGiacomo of RevisionLegal.com back on the show to discuss what the law covers, what your liability is, and what could potentially happen if you don’t comply.

You can find show notes and more information by clicking here: http://bit.ly/2rLKoEi 

Direct download: EP222.5ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today we are continuing our legal series with Internet, Data Privacy, and Intellectual Property Lawyer John DiGiacomo of RevisionLegal.com. John specializes in both IP and businesses on the web—both subjects that a lot of lawyers don’t know much about—so it’s great to have him back on the show.

Last week we talked about all things patents, and today we’re going to do the same with trademarks. This is an interesting and relevant topic, especially given that Amazon Brand Registry 2.0 requires you to file a trademark if you want to have any kind of brand protection. Listen in to hear the crucial things you need to know when it comes to trademarks.

You can find show notes and more information by clicking here: https://bit.ly/2rsA9EH

Direct download: EP222ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today we’re going to kick off a three-part legal series with Internet, Data Privacy, and Intellectual Property Lawyer John DiGiacomo of RevisionLegal.com. John has been a phenomenal member of the eCommerceFuel Private Community, offering loads of expertise on everything to patents to trademarks to copyright infringement, and I knew I had to get him on the show to share his knowledge with podcast listeners, as well.

In this first episode of the series, we’ll be focusing on patents. There’s so much to know about the different types, costs, etc.—including whether getting a patent is worth it for stores in the $2 - $10 million range—and John’s here to straighten it all out for us.

You can find show notes and more information by clicking here: http://bit.ly/2IYxkSO 

Direct download: EP221ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

In the last couple of years, I’ve really been noticing more and more that people are feeling the pinch of wanting to hire a Director of eCommerce/COO for their businesses. And it makes sense, given the relief that can come from handing off the small details and logistics of running an ecommerce business so you can focus on high-level tasks. So today I have my good friend Michael Jackness of EcomCrew.com back for another episode to share the details of his recent experience hiring a Director/COO and how it changed his business for the better.

You can find show notes and more information by clicking here: http://bit.ly/2GQfzc5 

Direct download: EP220ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Building an audience can be tough, especially when you’re starting from scratch. So today, I thought it’d be fun to share the mic with Michael Jackness of EcomCrew so we can both give our perspectives on the subject, including what worked for us and what mistakes we made along the way. Michael has done such an incredible job building up EcomCrew.com over the last couple years, and today you’ll get a behind-the-scenes look into exactly how he did it.

You can find show notes and more information by clicking here: http://bit.ly/2GO35k5 

Direct download: EP219ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

The CEO of The Goulet Pen Company shares how engaging with his customers took his company to the next level.

You can find show notes and more information by clicking here: http://bit.ly/2IuDwTc 

Direct download: EP218ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Jake Cook is a professor, founder of Tadpull and a fellow Bozeman resident. Today we get together over a glass of bourbon to talk about how Jake finds top talent right from his classroom.

You can find show notes and more information by clicking here: http://bit.ly/2tGeH3A 

Direct download: EP217ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

As store owner, we can lose sleep over lots of little things, from ornery employees to inventory issues. But there's one fear that can really upset a good night's sleep: a suspension email from Amazon.

You can find show notes and more information by clicking here: http://bit.ly/2Hd41LJ 

Direct download: EP216ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today I’m going to share the major takeaways from a report I just released called The State of the Merchant Report. It has become an annual tradition for me to survey a bunch of store owners to figure out what’s going on in the ecommerce world, and this report covers everything from revenue growth, conversion rates, happiness levels, how much profit (and pain) Amazon is causing, and more. Listen in to hear the results—some of them may surprise you!

You can find show notes and more information by clicking here: http://bit.ly/2pMd0fu 

Direct download: EP215.5ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Normally I turn to Steve Chou and Bill D'Alessandro for advice on what to do in business.

Not today.

Instead, we're chatting about the biggest mistakes we've made investing in the markets and real estate.

You can find show notes and more information by clicking here: http://bit.ly/2F9sa9q

Direct download: EP215ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

When it comes to online advertising, I know it can be a challenge to keep up with the various options on different, ever-changing platforms. So today, I've brought Brett Curry from OMGCommerce.com on to discuss traffic with Google and Amazon in 2018.

You can find show notes and more information by clicking here: http://bit.ly/2Hr5nU1 

Direct download: EP214ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

As you know, Amazon has been cracking down on reviews. It used to be that you could get incentived reviews, but that's no longer the case. What's a seller to do then?

You can find show notes and more information by clicking here: http://bit.ly/2szABor

Direct download: EP213ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

A few years back I caught up with Clayton Chrismas who purchased TrollingMotors.net from me.

I learned how much better the business was doing once it was freed from the shackles and constraints of it's incompetent previous owner (much better, it turned out).

You can find show notes and more information by clicking here: http://bit.ly/2CpINY9

Direct download: EP212ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Learn how Kris Cody generated $300K+ on Kickstarter without any paid traffic.

You can find show notes and more information by clicking here: http://bit.ly/2DMaxaT

Direct download: EP211ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

This is the last episode of shopping cart month, where we talk about some other contenders, even if they're not the biggest ones on the scene.

We cover Bigcommerce, Volusion, and Americommerce and compare and contrast their various strengths and weaknesses.

You can find show notes and more information by clicking here: http://bit.ly/2mTNDap

Direct download: EP210ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

What I've noticed is that WooCommerce has been like an underdog, but it seems like it's about to change.

This week, we're talking with Brian from PostStatus.com and Zach Stepek from MindSize.me to chat about the potential and pitfalls of WooCommerce.

You can find show notes and more information by clicking here: http://bit.ly/2F9aYfH

Direct download: EP209ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Listen to Bill D'Alessandro from Rebel CEO and I doing a recap on my favorite event of the year, the eCommerceFuel Live conference.

You can find show notes and more information by clicking here: http://bit.ly/2FDGz9w

 

Direct download: EP208.5ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

This week, we're talking with Alan Merrick who is a Magento expert in our community and Kalen Jordan from the podcast Mage Talk about Magento and who it's best suited for.

You can find show notes and more information by clicking here: http://bit.ly/2CXuQVB

Direct download: EP208ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

If you like to nerd out on shopping cart software as much as I do, then stay tuned.

This week, we're going to dive in talking about Shopify with Carson McComas from Fuel Made.

You can find show notes and more information by clicking here: http://bit.ly/2CdLJrn

Direct download: EP207ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Learn from Jayson Gaignard on how to meaningfully connect with someone busy and well­-known like Seth Godin.

You can find show notes and more information by clicking here: http://bit.ly/2or4KEl

Direct download: EP206.1ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

 

Learn from Raphael Schneider, YouTube Wizard who has built a channel with more than 125,000 subscribers.

You can find show notes and more information by clicking here: http://bit.ly/2AFgy7J

Direct download: EP205.1ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

This is a followup conversation with Dave McGeady to see the results of a marketing experiment is going and what the results were.

You can find show notes and more information by clicking here: http://bit.ly/2o4J8uT

Direct download: EP204.5ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Learn highly effective direct mail marketing tips and print catalog ideas to make your store.

You can find show notes and more information by clicking here: http://bit.ly/2jsBs2l

Direct download: EP204.3ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today I sit down with Bill D'Alessandro to make some bold ecommerce predictions for 2018.

You can find show notes and more information by clicking here: http://bit.ly/2B7ccJF

Direct download: EP204.2ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Anastasia leveraged the readership of her popular blog to jump­start the business. So she knows a thing or two about building and connecting with an audience via the written word.

You can find show notes and more information by clicking here: http://bit.ly/2B9ZLdz

 

Direct download: EP204ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Andy Hayes from PlumDeluxe.com talks about how to grow a blog and how they've used the platform to generate close to two-thirds of their sales.

You can find show notes and more information by clicking here: http://bit.ly/2zCIrzw 

Direct download: EP203ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

The founder of the popular Leadpages software is getting into cryptocurrency. Let's geek out together talking cryptocurrency with Clay Collins.

You can find show notes and more information by clicking here: http://bit.ly/2nuPs0U

Direct download: EP202.5ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Learn how to build a highly profitable portfolio of eCommerce businesses.

You can find show notes and more information by clicking here: http://bit.ly/2iUN11X

Direct download: EP202ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Hiring a business manager can free up your time if done correctly. Learn the strategies to find, hire and incentivize the right person.

You can find show notes and more information by clicking here: http://bit.ly/2y4IP6d

Direct download: EP201ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

This Fall we hosted "ECF Week", where community members in 20+ cities across the globe got together to connect.

I couldn't make all the events but I did my best and joined 8 meetups in 9 days. It was a roadtrip and the likes of which I've never attempted before. 

You can find show notes and more information by clicking here: http://bit.ly/2zBZimU 

Direct download: EP200ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Learn how to calculate your customer lifetime value and how to use it to grow and improve your business.

You can find show notes and more information by clicking here: http://bit.ly/2lx8t1E

Direct download: EP199ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Andrew Egenes and Phillip Naples from Unbrokerage.com join me to talk what types of eCommerce insurance store owners need to protect themselves.

You can find show notes and more information by clicking here: http://bit.ly/2lAnzDI

 

Direct download: EP198ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Earlier this year I came close to buying a mid 7-figure business with a team of 15 people.

At first, it looked like a diamond in the rough.  A business I could purchase relatively cheaply, spend a short time improving and systemizing and then step back to enjoy significantly improved profitability.

 But after doing my diligence and talking with others I realized it ultimately wasn't the right opportunity for me.  

 How could I have initially been so excited about something that clearly wasn't the right move?  

 Today I share the 7 questions that prevented me from making a very, very expensive mistake... ...and perhaps will help you at some point, too.  

You can find show notes and more information by clicking here: http://bit.ly/2gG7Z80

Direct download: EP197ECOMMERCEFUEL_.mp3
Category:general -- posted at: 6:00am EDT

Our discussion recorded while camping covers his time working with Zappos founder Tony Hsieh, travel, and (of course) lessons learned from making numerous investments in the eCommerce space.

You can find show notes and more information by clicking here: 

http://bit.ly/2hLQAHt

Direct download: EP196ECOMMERCEFUEL_1.mp3
Category:general -- posted at: 6:00am EDT

John Cavendish joins me today to share his experience growing an FBA Amazon Europe business and discuss the ins-and-outs of what you need to consider if you want to be successful.

You can find show notes and more information by clicking here: http://bit.ly/2hA9gtI

Direct download: EP195ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

We dive deep about the ins-and-outs of raising money, building company culture and how to screen for pro-active employees when hiring. 

You can find show notes and more information by clicking here: http://bit.ly/2y3Byql

Direct download: EP194ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Over the last nine months I've been a total slacker.

The previously weekly podcast got cut back to one flimsy episode a month while I took a sabbatical to take a little time off and figure out what I wanted to do next.

Well I'm thrilled to announce that the podcast is returning to its weekly schedule and I've finally figured out what I want to do with my life.  

(Spoiler: Decided against the full-time mime gig.  Turns out it wasn't as lucrative as I thought.)

Today on the show I'm excited to bring back the podcast full-tilt, share what I've been up to and what I see ahead for eCommerceFuel.

You can find show notes and more information by clicking here: http://bit.ly/2y8p7Kn

Direct download: EP193ECOMMERCEFUEL2028129.mp3
Category:general -- posted at: 6:00am EDT

In the second episode of our SEO series, SEO expert and founder of 180Marketing Jeff Oxford explains how to optimize your internal links to generate more traffic. While internal linking is not the most important SEO factor, solid internal structure will make it easier for Google’s crawlers to index your pages.

Jeff explains whether old SEO strategies like PageRank, sitemaps, and domain authority are still relevant in 2017. Separating fact from myth is the most important lesson from this episode and will ensure you’re using your time effectively.

Jeff also walks us through a step-by-step process for helping pages rank better and how to get the right traffic.

You can find show notes and more information by clicking here: http://bit.ly/2vQguzP

Direct download: EP192ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

You can boost your on-page SEO with some simple fixes that together create big results, and our eCommerce Fuel Forum expert Jeff Oxford can tell you how.

Jeff talks about recent improvements to search engine algorithms that have changed the SEO factors you should be focusing on. We talk about branding, how to handle meta tags, headings, and paragraphs, and why content is still king.

Jeff also ranks each on-page SEO factor out of ten, so you know just which elements to polish up to boost your clickthroughs, traffic, and engagement. 

You can find show notes and more information by clicking here: http://bit.ly/2twcm6I 

Direct download: EP191ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Andy Bedell joins us to share some inside knowledge and tips for using Facebook, Amazon, and other resellers to sell and market products effectively. He also shares his own captivating copywriting process and some investment ideas and inspiration. We also talk about CRAP products, Amazon leakage, how Facebook ads work, how to properly vet a reseller, and plenty more.

You can find show notes and more information by clicking here: http://bit.ly/2sMarv5

Direct download: EP190ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Amazon’s BOOST Event was the first annual FBA (Fulfilled By Amazon) conference for sellers on the platform. Long overdue guest Bill D'Alessandro joins us to give us his five biggest takeaways from BOOST, including new developments in international selling, protecting your brand on Amazon, multichannel fulfillment, and much more.

Bill learned that Amazon is focusing on international expansion and making Amazon even more attractive to sell with. Seller-Fulfilled Prime is also growing rapidly, and we discuss whether that's a good thing for sellers, or just a smart play by Amazon.

You can find show notes and more information by clicking here: http://bit.ly/2toOUY9

Direct download: EP189.5ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

With several Hong Kong exhibitions coming up, it's important to make the most out of the opportunity to meet with factories and directly source products. Cameron Walker is the President of Gifts, Home, and Hardware Group at Global Sources and explains how to get what you want out of these massive events. 

You can find show notes and more information by clicking here: http://bit.ly/2sffbL1 

Direct download: EP189ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

It can be tricky to write copy that's both funny and effective. I thought I'd ask Dave Munson of Saddleback Leather, who's a pro at striking this particular balance, for his tips. Dave also talks about how he harnesses video in his business, and what he's learned from running an eCommerce business. 

You can find show notes and more information by clicking here: http://bit.ly/2rtgaVV 

Direct download: EP188ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

On the show today, our resident Importing and China expert Dave Bryant shares what he learned from his experience working in an Amazon warehouse. 

Dave kicks off the episode by talking about the recent sale of his business, which opened up the chance for him to do a temporary stint at an Amazon warehouse for oversize products. We talk about what it looks like on the floor, how they track productivity, and potential problems Amazon may have with staffing as they continue to grow. Dave also talks about what he'll do differently in his next business now that he has insight into how Amazon's facilities work on a day-to-day level.

You can find show notes and more information by clicking here: http://bit.ly/2rPWkDx 

Direct download: EP187ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

We're trying something a little different on this episode of eCommerce Fuel: instead of our normal interview, I've invited Noah Kagan and Dave McGeady to talk about Dave's business Wyldsson. 

Dave, Noah and I talk about the inexpensive, quick, and impactful changes that Wyldsson could make in the next thirty days to boost its sales and improve its conversion rate. We also discuss why Dave should start collecting emails from his customers, how to encourage them to become subscribers, and the small tweak he can make to his product photos to move even more inventory.

You can find show notes and more information by clicking here: http://bit.ly/2pw55RK 

Direct download: EP186ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Entrepreneurs that make money off of intellectual property - like artists and eCommerce storeowners Meredith Keller and Matt Snow - know that protecting your IP is an uphill battle. Meredith and Matt join us to talk about how they've dealt with counterfeiters stealing their ideas, and ways we could improve IP and international shipping policy to better support small businesses in the US.

You can find show notes and more information by clicking here: http://bit.ly/2nfvHJs 

Direct download: EP185ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

How to 100x Your Business in 3 Years

100xing your business in three years might sound impossible, but one of our best new eCommerce Fuel contributors - Daniel Parker - is here to share the story of how his company did just that. After being recruited to MyChoiceSoftware in 2013, Daniel and his partner used clever marketing and stellar customer service to drive their business.

You can find show notes and more information by clicking here: http://bit.ly/2kejPDg 

Direct download: EP184ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Welcome to the first episode of 2017! Today I'm chatting with Brad Bernhart, a fellow Montana business owner and the craftsman behind the awesome tools over at Earlywood Designs.  

Brad talks about his recent experience handling an unexpected rush of orders, thanks to a press release over the holiday season that depleted his inventory and left him shorthanded in the workshop. An unanticipated shortage of product is not an uncommon problem for eCommerce business owners to confront, so I thought it would be good to hear how Brad handled the experience.

You can find show notes and more information by clicking here: http://bit.ly/2jAb0FQ 

Direct download: EP183ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

If you've been listening for the past few weeks, you already know I'm stepping away from the podcast in 2017 to focus on some new projects. Today I'm filling you in on those plans, which include getting back to writing fresh blog content for you all.

The last three years of podcasting have been an awesome experience, and I'll still be recording new episodes every month or so. And, the eCommerceFuel community will still be just as active as ever and now is an excellent time to join us. 

You can find show notes and more information by clicking here: http://bit.ly/2hoXfdk 

Direct download: EP182ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

X and I dig into some specifics about email deliverability best practices, including what makes up your email reputation. We talk about how to come back from being put on a blacklist and if it's possible to make it past Google's "Updates" tab into your customer's main inbox. X also shares several tools for managing email lists and avoiding spam traps that can immobilize your business email.

You can find show notes and more information by clicking here: http://bit.ly/2hCiwPG 

Direct download: EP181ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Drew Sanocki of Nerd Marketing shares an episode of his podcast with us, all about how to utilize discount ladders in your business. Drew then answers some of my questions, including how to know a customer's average time to purchase and how to develop an even more nuanced approach to discounts.

You can find show notes and more information by clicking here: http://bit.ly/2hqIxBT 

Direct download: EP180ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

In this episode, Taylor Pearson and I talk about knowing where to invest your time, and how to choose the right area of expertise for your skillset. Taylor also shares his thoughts on the popular publishing platform Medium, as well as his top 3 must-read books for entrepreneurs. 

You can find show notes and more information by clicking here: http://bit.ly/2fwOpYj 

Direct download: EP179ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Stephan Jacob is the co-founder of Cotopaxi, a high-end outdoor apparel manufacturer. Backed by ventured capital, he's creating a larger operation that genuinely incorporates social initiatives into all aspects of their business operation.

Stephan shares the challenges he's faced managing a company that has experienced rapid growth. We also discuss how to cultivate fierce brand loyalty, locate and hire top talent, and foster a company culture that empowers team members and supports sustainable growth.

You can find show notes and more information by clicking here: http://bit.ly/2fLOwxa

Direct download: EP178ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

We've got a quick but extensive accounting lesson for you today from Catching Clouds co-founder Scott Scharf. 

As an eCommerce accounting expert, Scott gets to see the inner workings of dozens of eCommerce businesses -- and he's here to tell us what separates the good from the great.

You can find show notes and more information by clicking here: http://bit.ly/2fLg7BN 

Direct download: EP177ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Building a brand through a proprietary product may very well be the future of eCommerce for small businesses. Dave Bayless, of Human Scale Business, knows firsthand what it takes to grow and scale early-stage companies or inventions. He has a wealth of experience both on the private equity side and as a consultant helping entrepreneurs build their brands.

You can find show notes and more information by clicking here: http://bit.ly/2frg8HL

Direct download: EP176ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

On this episode, Bill and I talk about the keynote speakers, panel discussions, and overall takeaways from this year's excellent eCommerceFuel Live in Savannah, GA.

You can find show notes and more information by clicking here: http://bit.ly/2einpg6 

Direct download: EP175ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

In this episode, Chad talks about how he got into selling gun parts, as well as some of the things he's learned about business and marketing over the years as an entrepreneurial jack-of-all-trades.

You can find show notes and more information by clicking here: http://bit.ly/2fbomYs 

Direct download: EP174ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

In this final episode from our beach mastermind group, Andrew moderates a discussion between Bill D'Alessandro and Zack Kanter about how Amazon will change in the coming years.

Will they consider buying out either UPS or FedEx? Will they simply drive them out of business? We attempt to answer these questions, but we also talk drone-delivery and discuss the future of eCommerce as a whole.

You can find show notes and more information by clicking here: http://bit.ly/2enQ6cy 

Direct download: EP173ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

It seems like every über-successful entrepreneur has a special daily routine that sets them up to dominate the day. In this episode, we talk frankly about our own positive and negative habits and how they impact our work and personal lives.

You can find show notes and more information by clicking here: http://bit.ly/2e9XtUJ 

Direct download: EP172ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Mastermind groups are a familiar topic in the eCommerce community. In the kickoff episode of this three-part series, we take a peek inside the recent entrepreneurs' retreat I attended, hosted by our frequent guest and good friend Bill D'Alessandro.

Together with Will Nathan of Homepolish, Zack Kanter of Proforged, and Marshall Hayes and Alex Herndon of Amplio Digital, we discuss many benefits of spending time with like-minded and highly motivated fellow entrepreneurs.

You can find show notes and more information by clicking here: http://bit.ly/2e9TGFz 

Direct download: EP171ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Eric Bandholz  returns to eCommerceFuel to take about the benefits and challenges of scaling your team in a way that leads to productivity, why he decided against selling on Amazon, and how launching another company, UrbanBeardsman.com, is taking his business in a new direction.

You can find show notes and more information by clicking here: http://bit.ly/2dvhVKc

Direct download: EP170ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Virtual reality is the talk of the town right now, and not just in tech circles. Today we're chatting with Daniel Beauchamp, head of VR at Shopify, to understand how virtual reality might change the face of eCommerce in the not-so-distant future.

We start with a basic overview of VR and headsets. We then dive into the fascinating potential of virtual reality as it could benefit eCommerce merchants and customers, and what it will take to generate a virtual store with 3D depictions of your products.

You can find show notes and more information by clicking here: http://bit.ly/2cXLOI7 

Direct download: EP169ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

There's a lot to keep track of when you have a growing small business, and managing cash flow can be tricky.

Bill and Andrew have had their own encounters with cash flow issues in the past, so today they share those lessons. They talk about why you might be strapped for cash even if your revenue is booming, legitimate reasons for having cash flow issues, and the best ways for small businesses to raise more funds.

Get full show notes and more information here: http://bit.ly/2bZF0GR 

Direct download: EP168ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

You've probably heard that 2016 is the year messaging apps and bots really take off. We're joined this week by Paul Gray of Kik, who enlightens us about the popularity of messaging apps, the possibilities of bots, and how he would respond to naysayers of these up and coming technologies.

You can find show notes and more information by clicking here: http://bit.ly/2ceJo6j 

Direct download: EP167ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Recently, we did a roundup of the eCommerce conferences you should have on your radar. This week, we're talking about getting the most out of whichever conferences you do attend. We discuss why networking should be your primary objective, and how to absorb as much as possible from each conference.

You can find show notes and more information by clicking here: http://bit.ly/2ccyIpY 

Direct download: EP166ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT