eCommerce Fuel (general)

Have you ever wondered what it takes to navigate the unpredictable world of eCommerce investments? Today I sit down with Bill D'Alessandro, a veteran entrepreneur and investor, to explore the highs and lows of putting your money into online businesses.

Listen in as we discuss how to best navigate the eCommerce investment landscape, the importance of trust when it comes to partnerships, the nuts and bolts of acquiring businesses, and the strategies for handling unforeseen hurdles. We also talk about the financial and tax considerations of investments, the importance of due diligence and stress-testing deals, and the dynamics of investing with friends and family.

You can find show notes and more information by clicking here: https://bit.ly/42PZRnJ

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP520ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Curious about how AI is changing the eCommerce industry? Today I’m joined by Charlie Guo, ECF member and the visionary behind Crowdmade.com. We’re diving into the role of AI in modern online businesses, from enhancing customer interactions to streamlining business operations.

Listen in as Charlie shares how AI can be used to boost customer engagement and improve operational efficiencies, as well as the role and impact of influencers in the eCommerce space. We also discuss AI’s current capabilities, forecast the direction of AI in eCommerce, dive into tech advancements and limitations, and look at the upcoming opportunities that AI offers.

You can find show notes and more information by clicking here: https://bit.ly/3P75tEF

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP521ECOMMERCEFUELv2.mp3
Category:general -- posted at: 6:00am EDT

Ever wondered how to cultivate a thriving eCommerce community that's both connected and supportive? In this episode, I sit down with Diana Hawk, the new Director of Connection and Community at eCommerceFuel, to uncover the secrets behind fostering meaningful interactions and a sense of belonging in the eCommerce world.

Listen in as we dive into Diana's personal journey from overcoming social anxiety to establishing a vibrant network in New York City, along with her tactics for orchestrating impactful small meetups. We also discuss the crucial role of inclusivity within community building and peek into Diana's literary passion through her new book.

You can find show notes and more information by clicking here: https://bit.ly/49RBiJI

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP520ECOMMERCEFUEL1.mp3
Category:general -- posted at: 6:00am EDT

How do you turn your eCommerce brand into a beloved icon? In this episode, I sit down with Jessica Strelioff and Danielle LaRoy, the co-founders behind Goodside Studio, to unpack the mysteries of effective branding and design in the digital space. We’ll be chatting not only about what makes a brand stand out, but also how design works to forge meaningful connections with customers. 

Listen in as we discuss the critical elements of creating a strong brand identity, integrating design thinking for superior customer experiences, and the power of AI in pushing the boundaries of branding. We'll also cover the importance of aligning your brand with core values to foster lasting customer relationships and the art of communicating your brand's story and values through impactful design and visual elements.

You can find show notes and more information by clicking here: https://bit.ly/48gSg2I

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP519ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Ever wondered how you can unlock your brain's full potential? In this episode, we will be discussing the secrets of brain efficiency and performance enhancement with Paola Telfer, CEO & Founder of Sens.ai. She will explain the brain states, from hyper-focus to relaxation, and how training your brain can unlock a multitude of benefits, such as improved sleep, enhanced creativity, and improved reaction time.

Listen in to discover the inspiring story behind Sens.ai's inception, stemming from Paola's motor vehicle accident, and explore the innovative strategies she employed to convince investors of the power of brain training technology. Paola also shares her thoughts on the implications of brain training for education—particularly in a future dominated by AI—and offers insights into the critical skills needed for the next generation.

You can find show notes and more information by clicking here: http://tinyurl.com/4a9vwwm2 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP518ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Are you ready to transform your business by building a stellar in-house team? In this solo episode, I’m unveiling the secrets to leveraging the hiring process, and providing tips and advice on how to attract and retain top talent.

Listen in as I share how to write compelling job descriptions, create a robust hiring funnel, and align your recruitment efforts with your company's core values. I also discuss the key strategies for conducting effective interviews, the significance of work projects in the assessment process, and tips for an impactful onboarding experience to keep your team members engaged and motivated.

You can find show notes and more information by clicking here: https://bit.ly/3w1it8c

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP517ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Are you curious about the current state and future of eCommerce mergers and acquisitions? Today I’m joined by Emmett Kilduff, co-founder and CEO of The Fortia Group, and we’re diving into the mergers and acquisitions landscape, looking at the ins and outs of successful M&A.

Listen in as Emmett shares his expert insights on the current trends shaping the world of M&A, including factors that influence company valuations. We also discuss strategic approaches for achieving successful acquisitions, the impact of market dynamics on business valuations, and the role of planning in navigating mergers. 

You can find show notes and more information by clicking here: https://bit.ly/3SCQJiM

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP516ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Ever wondered how to blend a successful entrepreneurial career with a fulfilling personal life? In today’s episode, Steve Chou, the founder of Bumblebee Linens and a beacon of entrepreneurial success and personal balance, joins me to dive into the art of managing a thriving business while prioritizing family and self-care.

Listen in as Steve shares his journey from engineer to eCommerce mogul, revealing his strategies for frugality, staying fit after 40, and mastering the eCommerce game. He also provides invaluable insights into how he has successfully navigated the challenging terrain of online business, all while keeping his family and personal health at the forefront.

You can find show notes and more information by clicking here: https://bit.ly/4bjfsjR

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP515ECOMMERCEFUELv2.mp3
Category:general -- posted at: 6:00am EDT

Curious about the ever-changing world of SEO and affiliate marketing—and how one entrepreneur successfully navigated these dynamic industries? In this episode, I'm joined by Matt Diggity, the founder of Diggity Marketing and a seasoned SEO expert, to explore the realm of SEO and affiliate marketing. If you've ever wondered how to ride the waves of these industries, dive into our conversation!

Matt shares his journey from biochemistry to becoming a leading SEO expert through affiliate marketing. You'll discover the critical role of content and authority in SEO success, and gain insights into affiliate marketing strategies, including branding and traffic source selection. We'll also discuss Matt’s approach to content creation for diverse YouTube audiences, his efficient video production process, and more.

You can find show notes and more information by clicking here: https://bit.ly/47G9lCS

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP514ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Curious about the future of paid traffic and what it holds for online businesses? Today I’m joined by David Herrmann, a recognized figure in the world of paid traffic with a somewhat mysterious online presence. Despite his low-key profile, David has been making waves, and I’m excited to have him share his insights on the ever-evolving landscape of paid traffic, along with some unexpected topics like homelessness and even a discussion about his favorite car chases.

Listen in as we dive into the landscape of paid traffic, discuss the role of Google in digital marketing amidst ongoing platform changes, and share emerging trends in eCommerce. We also cover acquisition costs, the significance of measuring KPIs (and best practices to do it), and how to leverage Google Analytics 4 for data analysis.

You can find show notes and more information by clicking here: https://bit.ly/3tLZq0J

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP513ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Are you ready to glimpse into the future of eCommerce and global events? In this episode, I’m joined by the insightful Bill D'Alessandro to explore our bold predictions for 2024. With a year of unpredictability behind us, we dive into what's next, discussing everything from the shifting landscape of eCommerce jobs to geopolitical tensions.

Listen in as Bill kicks off with his prediction on the continued rise of offshoring, suggesting a significant shift in the structure of eCommerce employment, and we discuss the potential impacts on domestic job markets and how businesses might adapt. We also dive into the world of retail and venture-backed DTC companies, discuss the implications of AI in marketing and content creation, and raise some interesting questions about the future of personal branding and the authenticity of online influencers.

You can find show notes and more information by clicking here: https://bit.ly/3NEkltd

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP512ECOMMERCEFUELv2.mp3
Category:general -- posted at: 6:00am EDT

Ever wondered how focusing on business processes can transform not just your business, but also your life? In this episode replay, I’m joined by Layla Pomper, CEO of ProcessDriven.co, a company that takes geeking out on business processes to a whole new level. Layla and her team offer deep insights on how to structure and implement processes in your business—everything you need to grow, scale, and avoid catastrophic failure.

Listen in as Layla shares her secrets for maintaining an email-free company culture, garnering team buy-in for new processes, and understanding why SOPs are crucial for both scaling businesses and established companies. She also reveals how she leverages automation bots and AI to streamline operations and offers advice on avoiding common mistakes in business processes.

You can find show notes and more information by clicking here: https://bit.ly/3S1bbKg 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP511ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

It's that magical time again! Bill D’Alessandro and I are back with our annual ritual of reminiscing over last year's predictions and daring to forecast what the next year has in store for us in the world of eCommerce. 

Listen in as we reflect on our predictions from the previous year, ranging from the state of the labor market, the fate of Twitter post-Elon Musk's acquisition, the trajectory of Shopify and the impact of interest rates on the economy. We also discuss the fascinating world of AI, examining its integration into customer service and the broader tech landscape.

You can find show notes and more information by clicking here: https://bit.ly/485mRB3

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP510ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Are you curious about the intersection of entrepreneurship, investing, and SEO expertise? In today’s episode, I’m joined by Travis Jamison, a man of many talents and ventures. Travis is not only the force behind SmashDigital.com—a long-standing, experienced SEO agency—but also the founder of Smash.vc and Investing.io, both platforms that guide entrepreneurs in their investment journeys and provide capital for business growth.

Listen in as Travis shares personal systems for managing daily life, his reasons for choosing Interactive Brokers for investment management, and his strategy for allocating investments, focusing on his impressive return rates from the markets and private investments. We also dive into Travis’ criteria for investment decisions, his most notable successes and learning experiences in investing, and his perspectives on the current SEO and Bitcoin landscapes.

You can find show notes and more information by clicking here: https://bit.ly/47T4pvx

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP509ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Do you know how powerful analytics can be in transforming a brand? In this episode, I'm excited to introduce Celina Wong, the Senior Director of Analytics and Strategic Insight at TULA Skincare. We dive into how Celina’s expertise in data analytics not only shaped the growth of TULA Skincare into a significant player in the beauty industry, but also played a pivotal role in attracting Procter & Gamble’s acquisition interest.

Listen in as Celina shares insights on leveraging data analysis for substantial business growth, as well as effective strategies for hiring data analysts and engineers tailored to specific business needs for businesses of all sizes. You'll learn practical options for companies with limited resources to harness data insights for operational improvements, the impact that data analysis can have on eCommerce businesses, the ideal tech stacks for eCommerce brands of varying sizes, and the pros and cons of using AI in data analysis.

You can find show notes and more information by clicking here: https://bit.ly/3t1vAF8

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP508ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Have you ever wondered what it takes to bootstrap a brand to eight figures in just over a year? In this episode, I’m joined by Harel Levy, who shares his unique journey and strategies for achieving this remarkable feat in a mere 16 months—all while maintaining the mystery of his brand amidst a sea of potential copycats.

Listen in as Harel shares his experience, including the challenges of business setbacks and the development of a successful marketing department. He also provides detailed insights into leveraging Amazon and Etsy for business growth, optimizing ad campaigns on Etsy, and strategically choosing not to drive external traffic to the platform. You'll learn about the distinct roles of a media buyer versus a creative strategist, the intricate process of content creation and hiring, and the critical importance of using assessments to avoid costly hiring mistakes.

You can find show notes and more information by clicking here: https://bit.ly/49LKAHM

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP507ECOMMERCEFUEL_v2.mp3
Category:general -- posted at: 6:00am EDT

Are you curious about unique marketing methods beyond the digital realm? Join me today as I talk with Christie Mims, owner of CoachPony.com and TheRevolutionaryClub.com. While Christie might not be your typical eCommerce entrepreneur, her insights into the “Sphere of Influence Marketing Method” and strategies for building a business offline are invaluable, and in this episode, we're diving into how to foster real-life connections and grow a business beyond social media.

Listen in as Christie dives into the intricacies of her businesses, the process of identifying a suitable coach, and navigating the coaching industry's potential pitfalls. You'll hear about strategies for addressing objections with real-life examples, specific web pages for the "Sphere of Influence," and the marketing nuances for engaging clients at various commitment levels—all while emphasizing the power of building a business independently of social media.

You can find show notes and more information by clicking here: https://bit.ly/3SOtPpp 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP506ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Can the key to an amazing life be found at the intersection of health, relationships and personal fulfillment? Ryan Kennedy is the owner and founder of RyanKennedyHealth.com, and he joins the show to share his comprehensive approach to optimizing wellness through diet, fitness and the cultivation of a rich life. 

Listen in as we dive into the pivotal moment that propelled Ryan into the realm of health and wellness, as well as the case for and against meat consumption. You'll hear practical tips for actually sticking to a health and wellness program, the impact that stress can have on the body, the transformative potential of holotropic breathwork and more.

You can find show notes and more information by clicking here: https://bit.ly/49l6Yr5

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP505ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Have you ever considered moving parts of your business to another country? In this episode, I am joined by Mehtab Bhogal, a long-time ECF member and the brains behind KartaVentures.com and SolaWoodFlowers.com. Mehtab recently embarked on an audacious journey, relocating significant portions of his enterprise to Mexico, and he joins me today to share the highs, lows, and everything in between.

Listen in as Mehtab sheds light on why he made the bold decision to move to Mexico, the logistical challenges he faced during the transition, and some of the unexpected perks of working there. We also discuss supply chain logistics, Mehtab’s personal experiences in his new environment, and the global future of the workforce.

You can find show notes and more information by clicking here: https://bit.ly/40lndQR 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP498ECOMMERCEFUELv2.mp3
Category:general -- posted at: 6:00am EDT

How does a modern clothing brand captivate its audience and make genuine connections in today's digital age? Nasrin Jafri, the creative mind behind Mixed, a vibrant and bold clothing line based out of Brooklyn, unveils her unique strategy of using live, in-person events to attract customers and get to know them better.

Listen in as Nasrin dives deep into the essence of her brand, discussing the distinct recognizable design elements that make Mixed stand out, both online and in the streets. She also opens up about the exhilarating experience of seeing her creations being worn "in the wild" (and her spontaneous idea of holding flash sales whenever she spots someone donning her designs), as well as the challenges and intricacies of organizing in-person events, the balance her team brings in detailing and execution, and her intrinsic need to own and shape every aspect of Mixed—from the music played at events to the content and prints.

You can find show notes and more information by clicking here: https://bit.ly/3QnuGKC 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP504ECOMMERCEFUEL_v2.mp3
Category:general -- posted at: 6:00am EDT

Is leadership truly the hardest part of running a business? In this episode, we explore this topic with Dave Kline, the owner of MgmtAccelerator.com who honed his leadership insights at one of the world’s largest hedge funds.

Listen in as Dave shares the “radical candor” model used at Bridgewater that helps to retain top talent, as well as whether this same approach is applicable for most companies. We also look at common pitfalls when it comes to hiring, the art of nurturing leadership within teams, and how leaders can be more intentional about developing their people.

You can find show notes and more information by clicking here: https://bit.ly/3FrE0rP

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP503ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Ever wondered how the perfect blend of email marketing and operations can elevate an eCommerce business? In this episode, I'm joined by Karly Craig, author of Email is Not Dead, COO of MiniKatana.com, and Co-Founder of email marketing agency TequilaSunrise.co. Karly has been on my radar for quite some time, and I’m excited to dive deep into email marketing, operations, and systems building today.

Listen in as she shares her unique journey into the eCommerce world, as well as the processes that were most instrumental when she was onboarded as COO of MiniKatana.com. We also discuss the most important thing any business owner can do before bringing on a COO, the toughest challenges of systematizing (and how to tackle them), and her experience transitioning to 3PL.

You can find show notes and more information by clicking here: https://bit.ly/3PKmJ25

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP502ECOMMERCEFUEL_v2.mp3
Category:general -- posted at: 6:00am EDT

As Amazon faces groundbreaking legal challenges, what does it mean for the broader eCommerce landscape? In this special episode, I'm thrilled to be joined once again by Bill D’Alessandro, owner of NaturalDogCompany.co, one of the voices behind the Acquisitions Anonymous podcast, and undeniably one of our most cherished co-hosts. Together, we’re diving into the ongoing buzz around Amazon and its monumental recent lawsuit, trying to make sense of what it really means.

Listen in as we discuss some of the looming questions surrounding Amazon: Is it truly a monopoly? Should the behemoth be either broken up or regulated? We also delve into what it means to be classified as a monopoly, the current happenings with Amazon in light of the lawsuit, and whether such legal actions are ultimately in the best interest of consumers.

You can find show notes and more information by clicking here: https://bit.ly/46GXHYv

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP501.5ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Ever wondered about the highs and lows of being in the eCommerce game? In this episode, I’m joined by the one and only Bill D’Alessandro, arguably our most frequent co-host, for a candid conversation on our biggest wins and losses in the business world. Together, we dive into the significance of strategy, size, and timing when thinking of buying and the critical role of having a niche.

Listen in as we share our three biggest wins and our three biggest losses, including one of the biggest misses of Bill’s eCommerce career. He also shares what it’s like to sell seven brands at once (and the approach he took to manage the sales), how to use personality profiles to hack your hiring process, and why sometimes timing is everything.

You can find show notes and more information by clicking here: https://tinyurl.com/mpyn2wze 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP501ECOMMERCEFUEL_v2.mp3
Category:general -- posted at: 6:00am EDT

Ever wondered what it's like to create 500 podcast episodes over a decade? Embarking on this adventure in 2013, our journey from episode #1 has been filled with continuous learning, growth, and invaluable insights about people and dynamics. In this milestone 500th episode, join me as I share the most significant lessons learned, the biggest mistake I wish to redo, and the essential takeaways from this extensive experience.

Listen in as I dive into the real worth of having a personal brand and all the lessons learned from 500 episodes of podcasting. I also discuss the cool perks of direct media, why you don't need to interject to sound smart, the importance of digging into what makes people tick, and why zeroing in on your niche audience is key.

You can find show notes and more information by clicking here: https://bit.ly/3tc2rqE

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP500ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Ever wondered how focusing on business processes can transform not just your business, but also your life? In this episode, I’m joined by Layla Pomper, CEO of ProcessDriven.co, a company that takes geeking out on business processes to a whole new level. Layla and her team offer deep insights on how to structure and implement processes in your business—everything you need to grow, scale, and avoid catastrophic failure.

Listen in as Layla shares her secrets for maintaining an email-free company culture, garnering team buy-in for new processes, and understanding why SOPs are crucial for both scaling businesses and established companies. She also reveals how she leverages automation bots and AI to streamline operations and offers advice on avoiding common mistakes in business processes.

You can find show notes and more information by clicking here: https://tinyurl.com/m7fy2vun 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP499ECOMMERCEFUEL_NEW.mp3
Category:general -- posted at: 6:00am EDT

Have you ever wondered how the right SEO and website design can elevate your eCommerce game? Today, I'm joined by Ilana Davis, the mastermind behind IlanaDavis.com, who specializes in JSON for Shopify, CRO, and all things technical SEO. Join us as we dive deep into the nuances of SEO, the power of effective website redesigns, and the interesting world of markup and schema.

Listen in as Ilana breaks down the evolution of SEO over recent years, demystifies JSON and schema markups, and shares valuable insights on structured data. We also discuss the top elements to focus on for your site, when to really consider a comprehensive website redesign, and why it’s okay if you don’t rank on the first page of Google.

You can find show notes and more information by clicking here: bit.ly/3ED76nT

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP499ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Running an eCommerce business? In this episode, I'm diving into the tech stack behind financial management for businesses, highlighting the game-changing tools that make life easier for seven- and eight-figure brand owners. I also delve into the strengths and weaknesses of accounting software like Xero and talk about how Expensify has been a game-changer for expense reporting.

Listen in as I share my journey from traditional banking to embracing Mercury, financial software that has dramatically improved how I manage my eCommerce finances. You'll learn my credit card strategies for categorizing recurring and one-time expenses, the importance of managing cash reserves, and the specific financial statements you need to be watching in your business.

You can find show notes and more information by clicking here: bit.ly/3YUDrzW

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP497ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Do you dream of scaling your business to 8 figures—but feel intimidated by the competition in your niche? Today on the show, I’m joined by Leo Caracas, Managing Director & Co-Founder at GoCase.com, who has achieved massive success in the highly competitive phone and media cases market. Get ready to learn his strategies for scaling a business and standing out in a crowded market.

Listen in as Leo shares why he chose to focus on the phone case market, the challenges he faced as the company grew, and the most fun part of scaling a company. We also discuss the importance of having a solid team, what Leo looks for most in new hires, and the three attributes that Leo looks for when evaluating the viability of a company’s growth. 

You can find show notes and more information by clicking here: https://tinyurl.com/4af3n5zy 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP496COMMERCEFUEL_v2.mp3
Category:general -- posted at: 6:00am EDT

Want to know the secret behind building an 8-figure brand in just two years? Today I’m joined by Isaac Medoris, the owner and founder of MiniKatana.com. If you're a listener of podcasts in the eCommerce space, chances are you've already heard of Isaac's success. In just two years, he has taken his business from nothing to an 8-figure brand, all through the power of short-form video. 

Listen in as Isaac shares why video is the most powerful online sales medium available, how it fueled his brand growth, and how he spends his short-form video budget (and why it’s worth every penny). We also discuss the most important metrics when measuring video success, where the current opportunities are with video as a medium, and whether it’s worth throwing time and money into Instagram Reels.

You can find show notes and more information by clicking here: https://bit.ly/3se8OJv 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP495COMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Looking for innovative ways to grow your brand? In this episode, I’m sitting down with Alicia Reynoso, the owner of ChallengeMakers.com, a unique service that propels brand growth through community-driven challenges. Alicia isn't just an expert in this field; she honed her skills by scaling her brand, LiveInfinitely.com, to eight figures using an approach to marketing and community-building that every eCommerce owner should consider.

Listen in as we discuss the importance of deeply understanding customers and what their needs and desires are, as well as the shifting views on the adage “follow your passion.” Alicia also shares insights on leveraging Facebook groups for community engagement, her experience with community challenges, and the value of personal interactions within a community.

You can find show notes and more information by clicking here: bit.ly/3rTLHDJ

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP494ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

When should you invest money in your business, and when should you pull it out? In this solo episode, I’m building a case for why you may want to consider withdrawing a bit more money from your business than you currently do. If you've been questioning your own financial moves within your business, this episode could be an eye-opener.

Listen in as I dive into the specifics of who should think about drawing money from their business, as well as the three compelling reasons to seriously contemplate this move. Plus, I'll share some advice on making your money work harder for you, along with a glimpse into my own personal investment strategy.

You can find show notes and more information by clicking here: bit.ly/3DVDT7v

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP493ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Are you one of the lucky ones who is on the rollercoaster ride of running a seasonal business? Susan Cooper is the co-founder of BrightStarKids.com.au, and she joins the show to share her insights, challenges, and successes in running a global seasonal business specializing in personalized school supplies, as well as how she has leveraged systematizing paid ads to make life so much easier.

Listen in as Susan shares how she has rolled with the punches of having a seasonal business, why she is so passionate about process optimization, and how an efficient system can enable anyone to take over business operations with ease. We also discuss Facebook advertising, how Susan leverages systematization to make the paid ads process easier, and what she focuses on to make her ads stand out.

You can find show notes and more information by clicking here: bit.ly/3pY3p8J

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP492ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Ever wondered why you’re willing to pay a premium for certain brands? In the world of eCommerce, we often find ourselves engrossed in the nitty-gritty details like paid ads, customer lifetime value, and agency hiring. While these elements are crucial, they don’t always capture the true essence of what eCommerce is, and in this episode, I’m exploring one of the most important aspects of any successful business: brand loyalty and what creates it.

Listen in as I take you on a journey through my personal experience with Santa Cruz Bicycles, a brand that has won my loyalty despite their premium price point. I’ll dive into the elements that have contributed to my loyalty to the brand, exploring the power of a brand's roots and the impact of consistent, engaging content. We'll also take a look at the importance of excellent customer service, as well as the role of sleek and attractive design in creating an appealing product.

You can find show notes and more information by clicking here: bit.ly/3rk8zw6

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP491ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Are you struggling to understand the intricacies of SEO and how it can impact your eCommerce business? Today we pull back the curtain on our own SEO journey, revealing the highs, the lows, and the strategies we're implementing to regain our organic traffic as we sit down with SEO expert Jeff Oxford from 180marketing.com. Be sure to tune in as we dive deep into the world of search engine optimization.

We discuss new strategies for internal linking, how a page's journey from being indexed to appearing on the first or second page of Google's search results varies, and the concept of viewing each page of your website as either a liability or an asset. We also delve into how Google is adapting its ranking methods in today's world—where attention spans are shrinking to the length of TikTok videos—and more.

You can find show notes and more information by clicking here: bit.ly/44jeBf0

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP490ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

The conversation surrounding eCommerce is typically dominated by subjects like paid ads, customer lifetime value, and agency hiring—among other tactical details. While these elements are undoubtedly significant in the eCommerce world, they don't always resonate with every individual's understanding of the true essence of what eCommerce is. Phillip Jackson is the Co-Founder of FutureCommerce.com, which is on a mission to reshape our comprehension of how culture and commerce intertwine, challenge the conventional narrative, and present a revitalized viewpoint on eCommerce that we dive into in this episode.

Listen in as we explore Philip's unique perspective on eCommerce and discuss some of the most important skill sets of the future. We also examine the resurgence of traditional media, the influence of niche critics, the role of nostalgia in shaping commerce, and the future of commerce in light of technological, political, and cultural shifts.

You can find show notes and more information by clicking here: bit.ly/43fg58C

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP489ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

In this episode, we reveal the often-neglected, yet crucial aspects of running a successful eCommerce business. David Moore is the owner and founder of HolidayCoro.com, and the undisputed authority on business automation. With a unique perspective on processes and automation, he has transformed his own business in ways that few can imagine. So today, we’re geeking out about how David streamlines, automates, and operates his business.

Listen in as he shares the secrets behind his business operations, starting from the integration of processes into his business model to leveraging queries for business decisions. We also discuss the tech stack David employs for automation, where he has managed to incorporate newer technologies into his operations, how he gets buy-in from his team to use SOPs effectively, and what he loves most about ClickUp.

You can find show notes and more information by clicking here: bit.ly/3r6k6yU

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP488ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Have you ever wondered how someone can successfully juggle leading roles in multiple companies, excel in the eCommerce and SaaS industry, and still find the time to uncover the next big investment opportunity? Jason Wong is a powerhouse in the eCommerce and SaaS space as the Managing Director at Pug.Haus, the Founder of Doe Lashes, and Co-Founder of SauceHaus.co, and he joins the show today to talk processes, building eCommerce companies, investing, and so much more.

In today’s episode, we dive into Jason’s approach to processes, the immense benefits of automation, and how he leverages ClickUp and AI in his business to save hours every week. We also discuss what matters most in a world that is more AI-centric every week, the pitfalls Jason experienced when he expanded his product assortment too quickly, and we also answer the question: will AI eventually replace humans, or can we find a harmonious balance?

You can find show notes and more information by clicking here: bit.ly/3XBTdPH

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP487ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

As entrepreneurs, we often find ourselves looking outside the box for unconventional ideas and unexplored territories, and one of the missions of eCommerceFuel is not only to help entrepreneurs build great businesses, but also to help them build incredible lives. That’s why today on the show we’re diving into the topic of atypical real estate with Isaac French, owner of LiveOakLake.com, a beautiful modern resort nestled in the heart of Texas. Isaac joins us to share his insights from his unique journey, revealing how an unconventional real estate portfolio can pave the way to an incredible life.

In this episode, we kick things off by discussing everything about LiveOakLake.com, understanding Isaac's motivations for choosing this unorthodox path with his real estate portfolio, and how he managed to finance the business. We also discuss the strategies he employed to market the business online, the advantages to choosing direct booking over other booking platforms, and what the technology stack operating behind the scenes look like.

You can find show notes and more information by clicking here: bit.ly/3Nsj5d2

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP486ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Have you ever wondered how to build a successful brand while leading a nomadic lifestyle? Elizabeth Mercer is the Owner and Founder of Sleekform.com, a company that makes beautiful ergonomic furniture designed to make the work environment healthier and more comfortable. She is also the official women’s ambassador for ECF and joins the show today to dive into the really cool business and life she has built in the process.

In this episode, we dive into Elizabeth’s experience in building her brand, including her transition from a very data-driven method of curating a catalogue to a mission-based approach that fully embodies the brand. We also talk about she redesigned the packaging for her furniture and the unexpected but massive impact that it had on her business, how she hires a remote team (including the specific questions she uses to attract exceptional team members), and how she manages to balance work while on the road with her husband.

You can find show notes and more information by clicking here: bit.ly/3oUMQtO

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP485ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

We often hear the story of someone selling their business and then deeply regretting it, and for today’s guest that is certainly not the case. Dana Jaunzemis is the founder of PictureHangSolutions.com and HomeHealthTesting.com, one of the earliest members of eCommerceFuel, and an incredible entrepreneur who has a ton of experience in mergers and acquisitions. She joins the show to dive into the whole experience of buying, selling, and what life after business is really like.

Listen in as we explore Dana's motivations for selling her business, her journey in navigating post-sale life, and elements from her entrepreneurial days that she still longs for. Dana also shares her strategies for keeping ties with the entrepreneurial community and sheds light on aspects of business ownership that she's relieved to have left behind.

You can find show notes and more information by clicking here: https://bit.ly/43u2fjm

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP484ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

While considering various strategies for attracting website traffic, you might be exploring numerous possibilities, particularly those requiring paid advertising. However, I'd be willing to bet that LinkedIn Ads isn't one of the tools you're utilizing. AJ Wilcox is the host of the LinkedIn Ads Show, an expert in the field, and the owner of B2Linked, a LinkedIn Ads agency that has $150 million in ad spend under its belt. He joins the show today to discuss some of the surprising growth opportunities on the dark horse of social media platforms.

Listen in as AJ shares what you need to know in order to understand LinkedIn better, whether there is anything worth exploring for your eCommerce business, and why it is the easiest platform to go viral on. We also discuss best practices for LinkedIn Ads and organic content, what you need to know about running paid ads on the platform, and some of the ways entrepreneurs of all kinds can leverage LinkedIn for their businesses. So tune in, get ready to take some notes, and prepare to elevate your LinkedIn game to a whole new level.

You can find show notes and more information by clicking here: https://bit.ly/3BJomGr

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP483ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Are you overlooking the untapped potential of cold outbound emails? Meet returning guest Danny Kirk, the owner and founder of Kirk & Co, a company that specializes in outbound cold emails, and the host of PromptPod, a podcast focused on prompt engineering. In this episode, Danny sheds light on how eCommerce store owners may be missing out on leveraging cold emails to their full potential. 

Listen in as he shares lessons and insights he has learned through his cold outbound email experience, the key factors that contribute to successful email campaigns, and the significance of personalization, targeting strategies, and crafting powerful copy. We also discuss how Danny uses AI, whether links actually hurt your deliverability, and what metrics you should be monitoring in your email strategy to optimize your efforts.

You can find show notes and more information by clicking here: https://bit.ly/3pvDzYU

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP482ECOMMERCEFUEL.mp3
Category:general -- posted at: 7:00am EDT

Are you tired of hearing about work-life balance and feeling like it's an impossible feat? Steve Chou is the founder of MyWifeQuitHerJob.com and Bumblebee Linens, as well as the author of The Family-First Entrepreneur: How to Achieve Financial Freedom Without Sacrificing What Matters Most, and he has successfully built a business that serves his life and family. In this episode, we’re diving into the work-life balance fallacy in a completely off-the-cuff and unplugged conversation.

Listen in as we discuss the myth of "having it all" and why it's simply not possible, how to optimize for less stress in life, and how Steve manages to work only 20 hours per week on average. Steve also shares how he determines what he should be working on every day and tips for staying productive while maintaining balance in your own personal and professional life.

You can find show notes and more information by clicking here: https://bit.ly/3p7H5bZ

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP481ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

If you haven't yet hopped on the short-form video bandwagon, now might be the time to start. Savannah Sanchez is the founder of TheSocialSavannah.com, a TikTok expert, and an official TikTok Agency Partner who helps top eCommerce brands elevate their business with creative content on TikTok, Instagram, and Facebook. In this episode, we dive into her insights and tips on short-form video, TikTok, and the content-creation process.

Listen in as Savannah discusses the power of short-form video, why it’s become such a popular format for brands, and how short-form video can help businesses engage with their audience and build brand awareness. We also discuss the different platforms for short-form videos, tips for creating engaging short-form content, what Savannah’s content creation process looks like, and the power of a good hook.

You can find show notes and more information by clicking here: https://bit.ly/3AKtqKc

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP480ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Toni Herrbach is a long-time eCommerce Fuel member and email marketer who has been in the eCommerce game for a long time. Having increased the email list for NotConsumed.com by a whopping 100,000 subscribers—which in turn helped to 5X the revenue generated from that email list—Toni has a wealth of knowledge when it comes to marketing.

In this episode, we’re diving into what she has been up to in the trenches of marketing for NotConsumed.com, including how she grew subscribers and revenue, how often they email the list, and how often they clean the list. We also discuss SMS marketing strategies, the jewelry business and related partnership that Toni started, and what she has learned along the way.

You can find show notes and more information by clicking here: https://bit.ly/41zW8JC

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP479ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Are you curious about the challenges and rewards of building a holding company with multiple eCommerce businesses? Kelcey Lehrich is a longtime member of eCommerceFuel and one of the masterminds behind 365-Holdings.com, a company that has several eCommerce businesses and generates a colossal eight figures in revenue. 

In this episode, Kelcey shares his journey of building his business and his approach to durable capital, why he chose the holding company model, and the challenges that come with it. Plus, Kelcey will tell us all about what it was like hosting a conference last year for other holding company operators, how he ended up with his own bobblehead, and more.

You can find show notes and more information by clicking here: https://bit.ly/41hWmoJ

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP478ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

As eCommerce owners, we often get caught up in our own perspectives and forget what it's like to be a customer. So today, we're going to shift our mindset and take a fresh look from the other side of the coin: the customer's perspective.

Listen in as I share a personal experience of how I discovered a brand I was previously unfamiliar with and made a purchase from them in just 25 minutes—quite unusual for someone who is typically a non-impulsive buyer. You'll hear about the customer journey as it played out in real life, exploring what this brand did really well and what they could have improved, and gain insights into why it's essential to view your funnel from the customer's perspective and create a purchasing journey that resonates with them to create lifelong fans.

You can find show notes and more information by clicking here: https://bit.ly/3KCnJm3

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP477ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

In this episode, we’re continuing our chat with Adii Pienaar, who has established successful companies like WooThemes and WooCommerce, and is presently involved in a new enterprise called Cogsy. In addition to his business ventures, Adii is the author of Life Profitably and the host of the Life Profitably podcast, and his unique perspective on Shopify is undoubtedly unmatched.

Listen in as we continue to dive into the world of eCommerce and discuss the benefits of using WooCommerce versus Shopify, as well as what it was like building a shopping cart from scratch. Adii also shares how Cogsy is helping merchants and solving a major pain point for eCommerce owners, and we wrap up the episode with a lightning round of questions.

You can find show notes and more information by clicking here: https://bit.ly/3zRAFQp 

Direct download: EP476ECOMMERCEFUELv2.mp3
Category:general -- posted at: 6:00am EDT

How can you achieve a successful exit in your business without selling your soul or burning out until you're barely more than a burnt crisp? I'm excited to chat with Adii Pienaar, a successful entrepreneur who has founded multiple companies, including WooThemes and WooCommerce, and is currently working on a new venture called Cogsy. He's also the author of the Life Profitably book and hosts the Life Profitably podcast, and through the rollercoaster ride of his entrepreneurial journey, he has learned some valuable lessons that he shares today.

Listen in as Adii shares his approach to balancing life and business, his experiences of burnout, and the ups and downs of his entrepreneurial journey, including leaving WooCommerce. We also discuss finding balance as a tightrope act—where you invest deeply in your business while also investing in other areas of your life—and Adii shares his motivation for continuing despite the fear of failure.

You can find show notes and more information by clicking here: https://bit.ly/40wCPAE

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP475ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Earlier this month, the eCommerceFuel community came together for ECF Live, an event filled with three and a half days of adventure, learning, and connection with smart and interesting entrepreneurs. In this episode, we’re recapping the event with Katrina McKinnon, an ECF Live keynote speaker on AI in eCommerce and owner of CopySmiths.com, a high-end content agency and production group for eCommerce.

Listen in as we recap the event, reminisce about our experiences, and dive into our overall takeaways from ECF Live, including some intriguing insights on the future of AI in business and its potential implications. Additionally, we share some of the major takeaways from the event, including Katrina's perspective on the AI session, the power and benefits of Wise.com, and how AI has actually made content creation more challenging.

You can find show notes and more information by clicking here: https://bit.ly/3LK756c

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP474ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Do you dream of scaling your business to 8 figures—but feel intimidated by the competition in your niche? Today on the show, I’m joined by Leo Caracas, Managing Director & Co-Founder at GoCase.com, who has achieved massive success in the highly competitive phone and media cases market. Get ready to learn his strategies for scaling a business and standing out in a crowded market.

Listen in as Leo shares why he chose to focus on the phone case market, the challenges he faced as the company grew, and the most fun part of scaling a company. We also discuss the importance of having a solid team, what Leo looks for most in new hires, and the three attributes that Leo looks for when evaluating the viability of a company’s growth.

You can find show notes and more information by clicking here: https://bit.ly/3J8K7nN

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP473ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Do you struggle to get traffic to your website and increase your revenue? Marc Poirier is the Owner and CEO of RougeCare.ca, which specializes in selling red light therapy products, and he has a phenomenal story of shifting marketing investment and energy toward SEO from paid ads—and, in only a few years, has been able to accrue $25k-$30k per month in free traffic.

In this episode, we dive deep into the specifics of Marc’s SEO strategy, including why he chose to start investing in SEO, how it has paid off for his business, and how he has built out his content team. We also geek out about long posts versus short, punchy posts, tips for link building, and what to think about for anyone thinking of expanding into other countries.

You can find show notes and more information by clicking here: https://bit.ly/3IFrRks

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP472ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Running an eCommerce business can be a wild ride, but it’s not all sunshine and rainbows. One major hurdle that many online store owners face is figuring out how to finance their businesses. So today, I have Bill D’Alessandro, perpetual repeat guest and Founder and CEO at Elements Brands, joining the show again to dive into financing and—more specifically—revenue-based loans, also known as merchant cash advances.

In the episode, Bill drops some serious knowledge bombs about financing your business and the importance of going into it with your eyes wide open and knowing all of your options. Listen in to hear why he’s not a fan of revenue-based loans, the alternatives to look at, and tools for planning your cash flow to avoid falling into the debt cycle in the first place.

You can find show notes and more information by clicking here: https://bit.ly/3xLswMh

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP471ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today we're diving into the story of Kira Karmazin, a former VP of Merchandising for Carter's, Gap, and Victoria's Secret who took her knowledge of working at really high levels of fashion and the garment industry and started her own business, KiraGrace.com. Not only has she been able to gain a better work-life balance through entrepreneurship, but she’s also built something incredibly cool at the same time.

Listen in as Kira discusses how she optimized for work-life balance through entrepreneurship, what might surprise you about the inner workings of fashion retail, and what she learned from her time at Victoria’s Secret. We also dive into what her small but mighty team looks like, how she has positioned and leveraged KiraGrace.com as a lifestyle brand, and where the opportunities lie in the fashion industry.

You can find show notes and more information by clicking here: https://bit.ly/3ZeqVKp

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP470ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Who said making more money had to be boring? Sharoon Thomas is the CEO and Co-Founder of Fulfil.io, an ERP built for larger 7-figure, 8-figure, and 9-figure brands that helps them scale by leveraging efficiencies and automations. He joins the show today to geek out about all things ERP and not just why you should have one, but also how it could completely transform your business.

Sharoon's experience in building Fulfil.io has given him valuable insight into what it takes to develop and implement such complex technology, and he shares the lessons he has learned throughout the process, including what it was like bootstrapping the company. We also delve into the unique strengths and capabilities of Fulfil.io, how it can help businesses reach their goals, and the cost and timeline involved in implementing an ERP.

You can find show notes and more information by clicking here: https://bit.ly/40TRiqA

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP469ECOMMERCEFUELv2.mp3
Category:general -- posted at: 6:00am EDT

Want to know the secret behind building an 8-figure brand in just two years? Today I’m joined by Isaac Medoris, the owner and founder of MiniKatana.com. If you're a listener of podcasts in the eCommerce space, chances are you've already heard of Isaac's success. In just two years, he has taken his business from nothing to an 8-figure brand, all through the power of short-form video. 

Listen in as Isaac shares why video is the most powerful online sales medium available, how it fueled his brand growth, and how he spends his short-form video budget (and why it’s worth every penny). We also discuss the most important metrics when measuring video success, where the current opportunities are with video as a medium, and whether it’s worth throwing time and money into Instagram Reels.

You can find show notes and more information by clicking here: https://bit.ly/3XYWJmm

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP468ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

If you own a business, you know that one of the hardest parts is the people part. Whether it’s leading people, developing people, or retaining people, it can be a major challenge, and having a solid team in place becomes more important as you grow—and even more important as you look to sell. Byron McFarland is a Succession and Equity Compensation Strategist with The McFarland Group who has helped countless firms design compensation plans to incentivize and retain key people, and in this episode, we’re diving into the nuts and bolts of building a team that will help take your business to the next level.

Listen in as we discuss the critical topic of how to structure retention plans for your business, the key to keeping valuable team members, and plans that reward future performance to drive results. We also share insights on how to approach retention planning when recruiting new talent so you can attract and retain top performers and ensure the success of your business for the long term.

You can find show notes and more information by clicking here: https://bit.ly/3XOnBFy

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP467ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Curious about the latest trends in digital marketing? Andrew Foxwell, Co-Founder of Foxwell Digital, joins me today to uncover some of the trends happening in the digital marketing landscape, including, of course, what you might be able to expect from Facebook advertising in the near future.

In this episode, we’re diving into the rumors circulating about Facebook's performance, how advertising on Facebook has become easier in some ways (and much harder in other ways), and what is driving overall trends in digital marketing. We also discuss tools that can help streamline your paid advertising workflow, whether TikTok ads are worth the time and money, and an interesting approach to finding influencers for your eCommerce brand.

You can find show notes and more information by clicking here: https://bit.ly/3R0081y

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP466ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today I’m joined by Ron Shah, Co-Founder and CEO of Obvi, a protein powder specifically designed for women. He has a super cool story of how he’s grown the company to over $30 million in size in just three years, and his insight is invaluable for anyone looking to start a business and grow it quickly.

Listen in as we dive into the marketing strategies that have worked best for Obvi, how Ron built his rockstar team, and how he overcame the challenges of financing and hiring that team. He also shares insights on financing growth quickly (and continuing to power it), how they leverage community and subscriptions, and the challenges and benefits of marketing to somebody on the opposite side of the consumer spectrum.

You can find show notes and more information by clicking here: https://bit.ly/3IOjLHO

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP465ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

This is part two of my discussion with Matthew Bertulli, co-founder and CEO of Pela, a company that produces eco-friendly products such as the Lomi food disposal device and the PelaCase phone case. In this episode, we are diving into all things business moats—including what they are—and talking about what makes a business really and truly defensible.

Listen in as we take a deep dive into the areas of business that are often used to create a competitive advantage and explore the many different ways that businesses can protect their market share from competitors. You'll hear how to use software to your advantage psychologically, how to leverage word-of-mouth and community, and why it’s important to understand how humans make decisions when thinking about how to safeguard your market position. Matthew also shares some really interesting insights and tips from the trenches of building his own defensible businesses, so this is an episode you won’t want to miss!

You can find show notes and more information by clicking here: https://bit.ly/3vRHYW4

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP464ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Matthew Bertulli is the co-founder and CEO of Pela, a company that produces eco-friendly products, such as the Lomi food disposal device and the PelaCase phone case. He is super passionate about environmental and waste issues, and his journey to finding a way to both reduce waste and make money with some really cool products is impressive, to say the least!

Listen in as Matthew shares what it was like once upon a time being two weeks to Christmas with 100 employees and no payroll, as well as how he came up with the idea for (and then developed) the Lomi food disposal machine. We also get into some of the nitty-gritty of branding and marketing and discuss not only what the competitive advantage for brands will be in the near future, but also why word-of-mouth can be such a powerful tool for any business.

You can find show notes and more information by clicking here: https://bit.ly/3Qa9pDZ

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP463ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

In this episode, we have an in-depth conversation with Jesse Pujji, a well-known entrepreneur and investor who has previously appeared on the show. Jesse is the Founder of Gateway X, Executive Chairman of Ampush and GrowthAssistant, and most recently, the CEO and Founder of KahaniApp.com, a software company that enhances eCommerce store websites into engaging mobile experiences.

Listen in as we dive into various topics in this episode, including how many people are on Jesse’s various teams, how he was able to get his time back, and what his leadership style is. We also talk about his experience working with an Executive Coach, the benefits he found from working with a coach, and how he balances work and family life. Finally, he shares details about KahaniApp.com and how it is changing the online shopping experience.

You can find show notes and more information by clicking here: https://bit.ly/3YVqaH0

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP462ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

What do you get when you combine TikTok with DTC and eCommerce? You may just get Dulma Altan, the founder of Makelane.com, creator, and commentator on all things DTC and eCommerce on TikTok. Dulma has been on the up-and-up in the eCommerce space, and I’m excited to chat with her about so many different things, including Silicon Valley, capitalism, community, and more.

Listen in as she shares what it was like moving from Mongolia to the U.S., the lessons she learned from her first business, and what it was like working at Google. We also dive into TikTok and discuss how the platform has evolved as we come out of the pandemic, as well as what the future of short-form video looks like. To make things even more interesting, we also discuss a little bit about capitalism, what it’s like building a really amazing community, and the biggest roadblock for many women in the eCommerce and DTC space.

You can find show notes and more information by clicking here: https://bit.ly/3uR0EVr

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP461ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

It is the most wonderful time of the year! Not only is it a time to get together with friends and family and enjoy each other’s company, but it’s also the time of year when Bill D’Alessandro and I look back on our predictions from a year ago, see where we were massively off, and make even more predictions for the coming year.

So get comfortable, grab your holiday favorite drink, and get ready to see how egregious our predictions were from last year, and speculate with us on what 2023 will bring. We’ll be talking about where we think the markets will be headed, what we expect to see from the labor market and domestic sourcing, and what’s up with Shopify in the coming year. We also share our AI-related predictions for the new year and chat about some really cool tools that may just change how we all run and manage our businesses.

You can find show notes and more information by clicking here: https://bit.ly/3FsNgMf

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP460ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Do you know where your best customers are coming from? Sara Livingston is the Head of Customer Solutions at Rockerbox.com, and she joins the show today to geek out about all things traffic. From trends to new channels, we’re getting into all of it today and answering the question: how do you determine where you should be spending your marketing budget?

Get ready to dip into the weeds as Sara shares where the traffic trends currently sit when it comes to where brands are spending their ad money, how marketing spend is changing on different platforms, and how budgets differ between large and small brands. We also get into attribution and discuss how to think about it, how to test new channels, and how to find out where your best customers are coming from—and get them to spend more.

You can find show notes and more information by clicking here: https://bit.ly/3isEB4o

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP459ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Dalia Rojas is the owner of Sixty61.com, an incredible brand and eCommerce store that carries custom sport bike parts and accessories. Dalia is also a newer member to the eCommerceFuel community, and she’s been an incredible member in the short time she’s been part of the community, so I wanted to get her on the podcast to learn more about her, what she’s up to in eCommerce, and her interesting journey to owning Sixty61.com.

Listen in as Dalia shares how she first acquired the brand after coming from a background in tech, how that background has benefitted the business and growth, and how she has been able to leverage multiple platforms to sell her product. We also discuss the exclusive distributor agreement she has with an Italian exhaust company, how she went about securing that agreement, and whether it has lived up to the hype. If you’re interested in learning more about what it’s like selling on Amazon, eBay, and Walmart, or how to get into an exclusive distributor agreement in your industry, this is an episode you won’t want to miss!

You can find show notes and more information by clicking here: https://bit.ly/3AVmcUq

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP458ECOMMERCEFUELv3.mp3
Category:general -- posted at: 6:00am EDT

I was recently looking through the new members to the eCommerce Fuel community and there was one company that caught my eye: Mountain Gazette. Mike Rogge, founder and owner, joins me today to talk about his journey re-launching and breathing new life into the beautiful oversized magazine that celebrates all things mountain sports, adventure sports, and the outdoors.

Listen in as Mike shares what it’s like to buy something from the past and revive it, how he is marketing the magazine, and how he has built a team of in-house and freelance contributors. We also discuss the economics of print media and content, and geek out about all things sports and the outdoors in general. Mike has a truly interesting story and has built something super cool, so this is an episode you won’t want to miss!

You can find show notes and more information by clicking here: https://bit.ly/3EBEpYe

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP457ECOMMERCEFUELv2.mp3
Category:general -- posted at: 6:00am EDT

If you’ve been out and about on a Sunday, you have probably come across the product created by today’s guest. Chris Ruder is the Founder of Spikeball.com and he has a really cool story about how he started the company and ran it as a side hustle for five years before taking it full-time and growing it to where it is today.

Listen in as Chris shares what it was like raising the initial $100k he needed to launch the business from friends and family, why he never considered using third-party investors, and the lessons he learned mixing business and personal. We also dive into the marketing strategies that Chris has employed, why he has never relied on paid advertising, and how he has leveraged community, connection, and word of mouth to scale his business.

You can find show notes and more information by clicking here: https://bit.ly/3tp0WlK

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP456ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

How do you build a great routine in your life as an entrepreneur? Is it possible to have a schedule that allows you to have flexibility, get things done, see your family—and is also efficient so that you’re not working 80 hours a week? This episode is for all the hyper-efficiency and optimization geeks out there because I'm answering these questions and more.

I’ve experimented with a lot of different methods and hacks over the years to get the most out of my day, and today I’m talking through the things I have tried. Listen in to hear what has worked to optimize my routine, what has not worked for me, and a quick and dirty overview of my current daily schedule. I also share why I almost always push back on phone call requests, what I’m doing to optimize efficiency in the long term, and why I make deep work blocks a priority to really dig into meaningful work every week.

You can find show notes and more information by clicking here: https://bit.ly/3UJ2kv3

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP455ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Even a decade into eCommerce, I am still often amazed by the variety of things that people make a living from selling online. From high-end toilet seats to live chickens, it never ceases to blow my mind, and it’s so cool to see people build really niche, and really interesting, businesses. In today’s episode, I’m flying solo and diving into the nitty-gritty of our Charlotte event. I'll be sharing some of the more interesting and unique takeaways that came out of the event and giving you a flavor of what you can expect at a regional event.

Listen in as I go over interesting takeaways from not only a tactical perspective, but also from a fun and personal perspective. You'll hear examples of amazing brand and customer experiences, what it was like walking through a FedEx facility (I highly recommend everyone do this at some point in their life), and one of the most popular facets of the event.

You can find show notes and more information by clicking here: https://bit.ly/3Nt9y3K

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP454ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

What is the future of Amazon? That’s what we’re diving into today with Bill D’Alessandro of ElementsBrands.com. Bill is a repeat guest on the show and someone who has very different views on the current—and future—state of Amazon.

Listen in as we debate whether Amazon is dying like some believe, whether brands should be leaving the platform for greener pastures, and Amazon’s biggest weakness. Whether you sell on Amazon or not, the behemoth is hard to ignore if you’re in eCommerce, so this is an episode you won’t want to miss!

You can find show notes and more information by clicking here: https://bit.ly/3F8izgN

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP453ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

It’s been a tough few years for many eCommerce brands, and in this episode, we’re chatting with Brenden Marquardt, owner of LoriBeds.com, a brand of really beautiful murphy beds that are functional, affordable, and made in the U.S. Brenden has built an amazing business that has also faced a pretty challenging period, over the last six months in particular, and we’re diving into some of the challenges they’ve faced, as well as what they’ve done to weather the storm.

Listen in as Brenden shares how the brand came to be, how raising prices led to a rebrand, and the importance of finding the right value proposition. We also get into the supply chain challenges that Brenden has faced, what he’s done to overcome them, and how a website redesign turned out to be a game-changer.

You can find show notes and more information by clicking here: https://bit.ly/3TgFBWT

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP452ECOMMERCEFUELv2.mp3
Category:general -- posted at: 6:00am EDT

We all know that great customer service is a cornerstone of any successful eCommerce business, but finding a truly great customer service hire is not always easy. Aaron Powell from BunchBikes.com joins me today to share how he was able to find and hire someone who is above and beyond your average run-of-the-mill team member and how that hire has revealed the true definition of what it means to be an “A-Player.”

Listen in as Aaron discloses how he found his unicorn customer service hire, as well as how this hire has been a game-changer and pushed the business forward in unexpectedly positive ways. We also dive into some bike geekery and discuss the bike market, infrastructure building, and how Aaron has found a niche within a niche that has allowed him to build a really amazing business. 

You can find show notes and more information by clicking here: https://bit.ly/3Mn6fuA

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP451ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

What does it take to build a brand in this day and age, and how has the branding experience changed from even a decade ago? David Segal is not only a tea veteran, having founded David’s Tea and now Owner and Co-Founder of FirebellyTea.com, but he also has a ton of branding experience that spans years. He joins the show today to talk all things branding and so much more.

Listen in as we dive into David’s retail experience, what it’s like starting a brand today versus years ago, and how he is weaving really unique branding elements into his new website. We also discuss the investment that went into the current brand and find out what Firebelly Tea is looking for in their next eCommerce Marketing Manager.

You can find show notes and more information by clicking here: https://bit.ly/3rrxQkt

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP450ECOMMERCEFUELv2.mp3
Category:general -- posted at: 6:00am EDT

In this episode, we’re deep diving into all things leadership with Jesse Pujji, whose name you might be familiar with as a second-time guest on the show. He’s an entrepreneur and investor who is also the Founder of Gateway X, Executive Chairman of Ampush and GrowthAssistant, and more recently, CEO and Founder of Kahani, a software that transforms eCommerce stores from boring websites into engaging mobile experiences.

Listen in as we talk about a bunch of different stuff, including what it means to be a leader, what it’s like working with an Executive Coach, and how Jesse balances family and kids with a very ambitious work schedule. We’re also discussing how the online shopping experience today is, in a lot of ways, identical to a decade ago, and whether or not people are really buying off of social platforms.

You can find show notes and more information by clicking here: https://bit.ly/3dYU8Hf

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP449ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

By far, the thing that has made the biggest impact in terms of financial results in my own business—while doing the least amount of work—has been pricing, and it’s something that I’ve always wished I had done so much sooner. Joining me on the show today is Drew Marconi, co-founder of Intelligems.io, which helps eCommerce brands scientifically test their pricing to find the right one for their brand, and we’re geeking out together on all things pricing.

Take a listen as we discuss the current pricing landscape and find out what Drew learned during their recent Shopify pricing experiments. We also discuss whether it’s better to include shipping in your pricing, whether you should let your customer base know if you’re raising your prices before you pull the lever, and what to expect in the near future when it comes to pricing trends.

You can find show notes and more information by clicking here: https://bit.ly/3xpei3H

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP448ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

What do you get when you take a discontinued National Geographic catalogue and 12 years of experience in the print catalogue sector? If your name is Allan Shiffrin, you may just get an 8-figure business. If you’re an eCommerce brand, you’re definitely going to want to listen to this episode to find out how you can make direct mail a major source of sales for your brand.

Listen in as we geek out about catalogs, direct mail, and how to be able to make what is equivalent to a Facebook lookalike audience for direct mail contacts. Allan also shares some of the tools and co-ops that you can use to get started, how to lay out a great catalog, and the magic number of products to include in a direct mail catalog.

You can find show notes and more information by clicking here: https://bit.ly/3BaxlQn

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP447ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Search for “side hustle ideas” in Google and you’ll get a million and one results. In fact, side hustles have trended upward over the last couple years as people worked them to supplement their income during the pandemic—and many even used their side hustle as an exit path during the “Great Resignation.” Spencer Jan is the co-founder of SoloStove.com, and he is one of the side hustle success stories, having bootstrapped his way to a $2-billion valuation in only 8 years while working a full-time job for much of that time.

Listen in as he shares Solo Stove’s journey from being a side hustle to a highly profitable and valuable company. You’ll hear why he and his co-founder and brother, Jeff, obsessed over margins from the very beginning, as well as the painful reality they faced when they first went to sell. We also discuss the importance of profitable margins, how to stay lean as a company, and why it’s important to get out of the default mode of working more and instead spend more time on what matters most.

You can find show notes and more information by clicking here: https://bit.ly/3wEIh7C

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP446ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Do you understand why your customers buy? This week, we’re running a replay of one of the more interesting episodes from the last year with Charles Burdett of PipDecks.com, which is a suite of card decks that helps people do anything from brainstorming creative workshop ideas and improving their storytelling to designing more innovative products.

What makes PipDecks.com particularly interesting is how Charles was able to take a product that has a very low cost of goods and sell it at incredibly high prices. You’ll learn how his positioning and his branding have been the secret to selling the decks based on their value rather than on their physical worth. He also shares the one question we should all be asking our customers to understand why they buy, as well as how to overcome the mindset block that most entrepreneurs will grapple with at some point.

You can find show notes and more information by clicking here: https://bit.ly/3QVnnce

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP445ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Email has to be one of the biggest pain points that entrepreneurs face, and it’s also something that is an inevitability in today’s world if you’re in eCommerce. I’m happy to say that I finally feel like I’ve gotten to a good place when it comes to my inbox—I no longer feel a sense of chaos when I open my email, and what used to take me over 2 hours now takes me half the time it used to. 

In this last solo episode of the summer, I’m discussing how I managed to wrangle my email and cleared out most of the junk, made the important stuff easy to spot, and overall made it possible for me to move through my inbox quickly and efficiently. I’ll also be sharing the game-changer that helped me control the chaos much more easily and why I let go of a lot of hangups I had when it came to email (that you may also have and not even be aware of!).

You can find show notes and more information by clicking here: https://bit.ly/3ADmpf4

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP444ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Welcome to another episode in the summer mini-series where we're diving into topics related to creating an amazing life—something that I know applies to all the entrepreneurs listening. Today we're jumping into something that all the finance geeks will love: tracking your net worth and spending. I'm sharing not only why you should be doing it, but also the best ways I’ve found to pull the info together in a way that makes sense and doesn’t have you sharing your financial info with third-party apps.

Listen in as I break down the high-level reasons why you absolutely should be tracking your net worth and your household spending, the method I love for tracking spending, and what I include (and exclude) when looking at my net worth. I also discuss my 4% rule, benchmarking, and the cool freedom chart that tracks your monthly burn rate against your earnings and shows you real-life progress over time.

You can find show notes and more information by clicking here: https://bit.ly/3QgSPkR

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP442ECOMMERCEFUELNEW.mp3
Category:general -- posted at: 6:00am EDT

If you’ve noticed recently that your emails are not being read or clicked through as often as usual, you are not alone. Today on the show I have Daniel Reifenberger, our resident ECF email marketing expert and the Founder and Chief Strategist at YourLoyalTribe.com, to walk us through what has been going on in the world of email marketing—and of course, how you can improve your email deliverability metrics.

Listen in as Daniel breaks down the audit he did on eCommerceFuel’s email deliverability, and hear my raw, unscripted reaction to the data as I hear it for the first time. We also discuss what the auditing process was like, what the overall email marketing landscape looks like today, and tips for improving your email deliverability.

You can find show notes and more information by clicking here: https://bit.ly/3oXDOsi

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP442ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

If you’re in the eCommerce world and have any kind of inventory-based business, you know how growth can be a double-edged sword: the faster you grow, the larger the POs that you have to place and the more likely you are to slip into a negative cash flow. Ben Tregoe is the CEO and Co-Founder at BainbridgeGrowth.com, a company that helps eCommerce businesses with advanced financial modelling and evaluating different options for financing their growth. He joins me today to talk through some of the options and the pitfalls that eComm businesses can face as they grow.

Listen in as Ben shares some of the biggest mistakes that brands make when it comes to financing, as well as the importance of thinking well into the future when looking at all the options available. We also discuss the best financing options for every stage of the eCommerce business (including PO factoring, mezzanine debt, and the Kickfurther model) and the one area where many don’t focus enough when it comes to financing options.

You can find show notes and more information by clicking here: https://bit.ly/3PY7Fgd

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP441ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

We've all heard the phrase “work on it, not in it” in relation to business—otherwise known as “the owner’s trap.” But what if I could make the case for why there actually is a time and a place to get back to working in the trenches, talking to your customers, and diving right into the nitty-gritty of your business?

In this mini solo episode, I share the top reasons why you should consider periodically diving back into the details of your business, including how you can get some really valuable feedback from not only your customers, but also your team members. Then tune in to the end for a bonus mini-episode with Allan Fisch of Moonshot Brands, an organization that buys Amazon and Shopify businesses and gives eCommerce founders financial freedom, as we discuss what’s happening right now in the eCommerce landscape and how A2X plays into Allan’s acquisition process.

You can find show notes and more information by clicking here: https://bit.ly/3PQmpgA

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP440ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

So how are entrepreneurs doing lately? Dr. Sherry Walling joins the show for the second time around to give some insight into the state of entrepreneurship today, including whether entrepreneurs are re-evaluating their lives and businesses as the world emerges from the pandemic. As a Clinical Psychologist that specializes in helping entrepreneurs with their mental health, and the founder of the ZenFounder.com podcast, she has a unique finger on the pulse of what it’s like to be an entrepreneur in the world today.

Listen in as we talk about some of the most common myths that entrepreneurs tell themselves, what it can look like to balance work and personal life successfully as an entrepreneur, and whether it is actually more stressful to be an entrepreneur today than at any other time. We also explore grief and psychedelics, including the strategies that Sherry personally used to grieve and how she uses psychedelics therapeutically in her practice.

You can find show notes and more information by clicking here: https://bit.ly/3RLT4Wo

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP439ECOMMERCEFUELv2.mp3
Category:general -- posted at: 6:00am EDT

It’s been a wild few years in eCommerce, so I was super excited to sit down and go over the results of our fourth-ever eCommerce Trends Report for 2022. The results were eye-opening, and there were some pretty interesting takeaways about what is working in eCommerce, what’s not working, what trends are emerging, and what the general lay of the eCommerce land looks like.

In this episode, I’m going over four of the most surprising takeaways, including the best model when it comes to having a strong competitive advantage, pricing tactics that almost always work, and why ROAS is less important than we think. I also discuss something that we saw for the first time ever with Amazon and how really effective branding and marketing played out in the numbers.

You can find show notes and more information by clicking here: https://bit.ly/3uyQCbX

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP438ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

A lot has happened in the last 24 months when it comes to shipping and logistics due to the pandemic, and you might be wondering what the immediate future holds. Here to give us his take is Dhruv Saxena, Co-Founder and CEO of ShipBob.com, one of the largest global 3PL providers that is trusted by over 7,000 brands and fulfills orders all around the world.

We’re deep-diving into all things logistics, warehousing, and international shipping as Dhruv shares his perspective on the status of international logistics and what you can expect if you’re trying to move goods from one point to another. We’re also talking about the biggest changes he’s seen on the fulfillment side, where popular freight carriers stand after COVID, and what the availability of warehouse space looks like across the U.S. You'll learn some of the best and worst logistics stories Dhruv has ever heard and get the low-down on the demand for same-day shipping for anyone whose name is not “Amazon.”

You can find show notes and more information by clicking here: https://bit.ly/3OVLUx4

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP437ECOMMERCEFUEL.mp3
Category:general -- posted at: 1:37pm EDT

There’s no doubt that one of the areas that COVID impacted the most was in the way we work, and specifically, in how the pandemic pushed remote work into the mainstream. Dan Andrews is the Co-Founder of Tropical MBA and Dynamite Jobs, and he’s been beating the remote work drum for over a decade. He joins the show today to talk all things remote work, including whether it’s here to stay.

Listen in as we dive into how the narrative of remote work has changed over the past few years, what the optimal structure for organizations going forward will likely be, and whether offering the option to work remotely is still considered a perk for most employees. We also discuss when you should—and shouldn’t—post a salary in your job description, what you can do instead to manage expectations and maintain interest, and how to find and vet great remote team members. 

You can find show notes and more information by clicking here: https://bit.ly/3y6kdvf

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP436ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

What does the future of eCommerce look like? Fan Bi is the Co-Founder and Co-Owner of TheHedgeHogCompany.com, an eCommerce holding company that acquires and grows brands, and he has a really unique perspective on some of the trends happening in the eCommerce marketplace today—which is what we’re geeking out on in this episode.

Listen in to find out whether the M&A party is coming to an end, what Fan is seeing in his portfolio when it comes to eCommerce, and why it might be another rough year for eCommerce store owners. We also talk about why now is the best time for getting lean and focusing on your branding and story-telling, and Fan shares the mindset shift that allowed him to sleep at night during the rough ride that COVID brought many in eCommerce.

You can find show notes and more information by clicking here: https://bit.ly/39F7mXD

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP435ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Launching in the turbulent time that was February 2020, Leah McHenry, Founder & CEO of Mythologie Candles, has successfully grown her business to over $6 million in sales in just 24 months. Today Leah joins the show to describe her “secret sauce” to successful marketing—including her advice for anyone just starting their business from the ground up—and how she uses influencers to not only cut down on marketing costs, but also create more content for the brand.

Listen in as she shares how the positioning and branding of her products have been so critical to the growth of her business, as well as why she believes it is essential to have your audience dialed in before you create your product. You’ll learn the role her Facebook community has played in her business, how much paid traffic her company uses, and her tips for market research.

You can find show notes and more information by clicking here: https://bit.ly/3QoKNqP 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP434ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

One of the core values of the eCommerceFuel community is reciprocity: members giving as much as they are taking. With that, we ask that all new members share a case study with the community, and new member Sarah Douglass, Founder of WiseOwlOutfitters.com, recently shared one of the best case studies on buying and selling a business. It was super detailed, really thoughtful, and offered a ton of insight—so of course, I had to have her on the show to share it.

Listen in as Sarah shares the backstory to Wise Owl Outfitters, including the very honest reason why she decided to sell it, even though she loved the brand and the business that she had built. We also dive into what the selling process was like, the lessons Sarah learned along the way (including the big mistake she made with her CPA), and the importance of doing thorough due diligence on your buyer.

You can find show notes and more information by clicking here: https://bit.ly/3GDNeRG

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP433ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

How does your investment portfolio look these days? I’ve been doing some investing over the past couple of years, running a very small investment syndicate that has taught me a ton, and I’m excited to have someone on the show who has been doing similar things. Andrew Gluck is the Founder of Irrvrnt.com, an investment fund that invests in DTC operations companies and emerging eCommerce tech (among other things), and we’re going to be geeking out on all things investing—and so much more.

Tune in as we share the lessons we’ve learned, as well as the mistakes we’ve made in our respective investment journeys. You'll hear us deep dive into angel investing, including what to consider before becoming an angel yourself. We also talk about rolling funds, the current investment landscape, and whether having a solid network to tap into is an important pillar of successful investing.

You can find show notes and more information by clicking here: https://bit.ly/3yXLv86

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP432ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

If you are running events in the eCommerce space, you know what a lonely world it can be. Today, I’m excited to be joined by Nick Shackelford, Co-Founder of GeekOut Events, which puts on high-intentional no-fluff events all over the world. In this episode, we’re talking event planning, but we’re also talking about so much more related to eCommerce, including marketing, branding, and even copywriting.

Listen in as we dive into the reasons behind why Nick (or anyone, really) puts on events (hint: it’s definitely not for the money), how he leverages a built-in FOMO effect with his pricing strategy, and his hack for getting critical information to his customers without relying on email or SMS. We also talk about the current digital marketing landscape, why Nick is not going all-in with TikTok (yet), and the core philosophies that he sticks to when it comes to creating a killer brand presence.

You can find show notes and more information by clicking here: https://bit.ly/3sYnWbj 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP431ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Kurt Elster is the man behind Ethercycle.com, a Shopify agency that specializes exclusively—and very successfully—in helping Shopify store owners generate massive revenue growth. Not only does he put out some really amazing websites on Shopify, but he also hosts The Unofficial Shopify Podcast and has a bunch of really cool apps that we talk about in this episode.

Listen in as we dive into all things Shopify, including what store owners need to stop asking for on their sites, the one thing that Kurt has done that has really moved the needle for his clients, and the must-haves on any Shopify site that increase conversion and engagement. Kurt also shares the top three apps that get put on every site he builds to reduce friction for consumers, and in turn, increase revenue for store owners.

You can find show notes and more information by clicking here: https://bit.ly/3NnObQ6

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP430ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Most eCommerce owners struggle with hiring, let alone trying to hire when they’re scaling at a rapid pace. Roc Pilon is a successful entrepreneur in business, real estate, and the fitness industry. He has a really interesting story coming from a trailer in Boise, Idaho dealing with the effects of the 2008 recession and going all in with $5,000 and an idea to innovate better powerlifting gear. 

Listen in as we dive into how Roc managed to successfully hire 30 people over the span of two years using LinkedIn as his hiring tool and how he has approached compensation with the team members he has hired, including how he handles performance incentives. Roc also shares how to best get your team to model the core values of your business, what the downsides are to having a remote team, and how hiring an Operations Manager has been a game changer for him.

You can find show notes and more information by clicking here: https://bit.ly/3LU3EY9

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP429ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

How do you invest in innovation to stay relevant in the marketplace without starving the products that are the bread and butter of your business? Joel Heath is the co-founder of FluidStance.com and he joins me to talk all about innovation - how to think about it in a way that can keep your business relevant without sacrificing what made it successful to begin with.

Tune in as we explore Joel’s experience with innovating to the point of alienation and the lessons he learned through that process, what the golden ratio for innovation is, and the importance of taking care of the base first. We also discuss the challenges of selling your business and watching somebody else run and raise it and what the three boxes to check are when you’re thinking of selling your business.

You can find show notes and more information by clicking here: https://bit.ly/3KnSzwV

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP428ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Adam Craft is the founder of ElevatedCraft.com, a mixology and drink product brand that is focused on designing bar tools that improve the home bar experience. He has built a pretty cool business and community on Facebook, and in this episode, we’re diving into the role that community has played in growing the brand and exploring where Adam intends to take his community in the future.

Tune in as we geek out about the strategy that comes into play with growing and maintaining a really great community, including when to consider hiring a full-time community manager and whether to stay on Facebook or move to another platform. Adam also shares how instrumental his Facebook group has been to growing his brand, how Kickstarter helped with his initial launch, and all the things to consider when you’re thinking through how to brand your community.

You can find show notes and more information by clicking here: https://bit.ly/3LmAGzE

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP427ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

You know him as the founder of SmartMarketer.com and the co-founder and CEO of BOOM!, but Ezra Firestone recently added another brand to his portfolio: oVertone Haircare. In this episode, we talk about how he took an established but struggling brand and turned it around in only 90 days. 

Listen in as we discuss the details of Ezra’s oVertone takeover and optimization, which included massive cost-cutting, team re-structuring, and overhauling the marketing strategy to really focus on upsells and great content. You'll hear about the good, the bad, and the ugly when it comes to subscriptions, as well as how Ezra sets boundaries in his business and schedules his days to make life enjoyment a priority.

You can find show notes and more information by clicking here: https://bit.ly/3vsg7uR

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP426ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Many of us have been in the position where we have an interesting opportunity in front of us to purchase another eCommerce business - maybe it has a complementary product line or it would make a good strategic addition to your existing business - and we’re on the fence about whether we should actually pull the trigger. In this solo episode, I’m sharing the top things you should consider before committing the time, effort, and money that it takes to follow through on such a huge decision, all based on my own experience closing deals.

Listen in as I dive into what you need to consider before buying that shiny new object, including whether you have the skills to diligence the deal well and the time to follow through on the deal. (Spoiler alert: It will take longer to close than you think it will!) I also discuss the financial aspects to consider, how to identify the micro and macro leverage you might have to move the deal in your favor, and why sometimes the better decision is to put a little TLC into your existing business rather than spread your energy (and capital) too thin.

You can find show notes and more information by clicking here: https://bit.ly/3EbudEY

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP425ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT