eCommerceFuel

Facebook is one of the biggest traffic channels out there right now, and I’m sure plenty of you listening are running ads on that platform, or at least thinking about it. Admittedly, I’ve only gotten into Facebook ads in the last few months, and it turns out I made some pretty big mistakes along the way. Thankfully, I had Michael Jackness of Terran.com and Miracle Wanzo of HipUndies.com take a peek at what I was doing and give me some pointers, which I'm going to share with you today.

If you’re brand new to Facebook ads, or even if you’re already running some, take a listen and learn from the blunders I made so you can optimize your ads and increase your ROI—without learning the hard way like I did.

You can find show notes and more information by clicking here: http://bit.ly/2wsKB1C 

Direct download: EP237ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

So often, when we think about ecommerce, we think about putting a physical item into a box and shipping it somewhere, but that doesn’t have to be the case. You can run an ecommerce store or a business without any inventory at all.

Just ask today's guest, Niall O’Malley of eTrainToday.com. Niall started his digital products business back in 2011, and he’s here to share how it all works, some of the downsides of selling digital products (because of course, like anything, there are some downsides), and everything in between.

You can find show notes and more information by clicking here: http://bit.ly/2P27Esh 

Direct download: EP236ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Shopify bans the sales of guns and accessories, even those legal in the U.S., Kroger Gets Into Online Grocery with “Kroger Ship”, Amazon rumored to be in the running to acquire Landmark Theatres, and more.

You can see the full show notes for this episode at  https://www.ecommercefuel.com/august-21-2018/.

The News Cart features industry news, community discussions, compelling job opportunities and interesting content around the web from the previous two weeks.  

Direct download: August-21-2018.mp3
Category:general -- posted at: 6:00am EDT

Over the last decade or so, I’ve managed a bunch of big, stressful projects with a ton of moving pieces, so I know how tricky it can be to keep things running smoothly. That’s why today’s episode is all about how to manage major projects without all the headaches. I’m going to share what I’ve learned from my experience, the strategy I employ, and more to help save you some agony and anguish in your next major project.

You can find show notes and more information by clicking here: http://bit.ly/2LZUzkH

Direct download: EP235ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

What comes to mind when you think of Wal-Mart? What about Target? It’s amazing how the two massive retailers can be perceived so differently. Perhaps even more amazing is that Target is the more profitable of the two, despite the fact that Wal-Mart is about six times as big.

How is Target able to do that with less scale? What are they doing right?

Here to answer those questions are Carrie McAleer of D.a. Davidson & Company and eCommercefuel’s own copywriter extraordinaire, Laura Serino. Listen in to learn what Target can teach us about building better, more profitable ecommerce stores.

You can find show notes and more information by clicking here: http://bit.ly/2AejVXg 

Direct download: EP234ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Drew Sanocki is back on the show to share some very interesting things he’s been up to lately. Not only has he had exciting adventures traveling the world with his family, but he's also had some cool adventures in the private equity space. Today he dives into the details about different deals he’s involved with, compensation, and more.

You can find show notes and more information by clicking here: http://bit.ly/2LncK3C 

Direct download: EP233ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

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