Ever wondered how focusing on business processes can transform not just your business, but also your life? In this episode replay, I’m joined by Layla Pomper, CEO of ProcessDriven.co, a company that takes geeking out on business processes to a whole new level. Layla and her team offer deep insights on how to structure and implement processes in your business—everything you need to grow, scale, and avoid catastrophic failure.

Listen in as Layla shares her secrets for maintaining an email-free company culture, garnering team buy-in for new processes, and understanding why SOPs are crucial for both scaling businesses and established companies. She also reveals how she leverages automation bots and AI to streamline operations and offers advice on avoiding common mistakes in business processes.

You can find show notes and more information by clicking here: https://bit.ly/3S1bbKg 

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It's that magical time again! Bill D’Alessandro and I are back with our annual ritual of reminiscing over last year's predictions and daring to forecast what the next year has in store for us in the world of eCommerce. 

Listen in as we reflect on our predictions from the previous year, ranging from the state of the labor market, the fate of Twitter post-Elon Musk's acquisition, the trajectory of Shopify and the impact of interest rates on the economy. We also discuss the fascinating world of AI, examining its integration into customer service and the broader tech landscape.

You can find show notes and more information by clicking here: https://bit.ly/485mRB3

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Are you curious about the intersection of entrepreneurship, investing, and SEO expertise? In today’s episode, I’m joined by Travis Jamison, a man of many talents and ventures. Travis is not only the force behind SmashDigital.com—a long-standing, experienced SEO agency—but also the founder of Smash.vc and Investing.io, both platforms that guide entrepreneurs in their investment journeys and provide capital for business growth.

Listen in as Travis shares personal systems for managing daily life, his reasons for choosing Interactive Brokers for investment management, and his strategy for allocating investments, focusing on his impressive return rates from the markets and private investments. We also dive into Travis’ criteria for investment decisions, his most notable successes and learning experiences in investing, and his perspectives on the current SEO and Bitcoin landscapes.

You can find show notes and more information by clicking here: https://bit.ly/47T4pvx

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Do you know how powerful analytics can be in transforming a brand? In this episode, I'm excited to introduce Celina Wong, the Senior Director of Analytics and Strategic Insight at TULA Skincare. We dive into how Celina’s expertise in data analytics not only shaped the growth of TULA Skincare into a significant player in the beauty industry, but also played a pivotal role in attracting Procter & Gamble’s acquisition interest.

Listen in as Celina shares insights on leveraging data analysis for substantial business growth, as well as effective strategies for hiring data analysts and engineers tailored to specific business needs for businesses of all sizes. You'll learn practical options for companies with limited resources to harness data insights for operational improvements, the impact that data analysis can have on eCommerce businesses, the ideal tech stacks for eCommerce brands of varying sizes, and the pros and cons of using AI in data analysis.

You can find show notes and more information by clicking here: https://bit.ly/3t1vAF8

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Have you ever wondered what it takes to bootstrap a brand to eight figures in just over a year? In this episode, I’m joined by Harel Levy, who shares his unique journey and strategies for achieving this remarkable feat in a mere 16 months—all while maintaining the mystery of his brand amidst a sea of potential copycats.

Listen in as Harel shares his experience, including the challenges of business setbacks and the development of a successful marketing department. He also provides detailed insights into leveraging Amazon and Etsy for business growth, optimizing ad campaigns on Etsy, and strategically choosing not to drive external traffic to the platform. You'll learn about the distinct roles of a media buyer versus a creative strategist, the intricate process of content creation and hiring, and the critical importance of using assessments to avoid costly hiring mistakes.

You can find show notes and more information by clicking here: https://bit.ly/49LKAHM

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Are you curious about unique marketing methods beyond the digital realm? Join me today as I talk with Christie Mims, owner of CoachPony.com and TheRevolutionaryClub.com. While Christie might not be your typical eCommerce entrepreneur, her insights into the “Sphere of Influence Marketing Method” and strategies for building a business offline are invaluable, and in this episode, we're diving into how to foster real-life connections and grow a business beyond social media.

Listen in as Christie dives into the intricacies of her businesses, the process of identifying a suitable coach, and navigating the coaching industry's potential pitfalls. You'll hear about strategies for addressing objections with real-life examples, specific web pages for the "Sphere of Influence," and the marketing nuances for engaging clients at various commitment levels—all while emphasizing the power of building a business independently of social media.

You can find show notes and more information by clicking here: https://bit.ly/3SOtPpp 

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Can the key to an amazing life be found at the intersection of health, relationships and personal fulfillment? Ryan Kennedy is the owner and founder of RyanKennedyHealth.com, and he joins the show to share his comprehensive approach to optimizing wellness through diet, fitness and the cultivation of a rich life. 

Listen in as we dive into the pivotal moment that propelled Ryan into the realm of health and wellness, as well as the case for and against meat consumption. You'll hear practical tips for actually sticking to a health and wellness program, the impact that stress can have on the body, the transformative potential of holotropic breathwork and more.

You can find show notes and more information by clicking here: https://bit.ly/49l6Yr5

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Have you ever considered moving parts of your business to another country? In this episode, I am joined by Mehtab Bhogal, a long-time ECF member and the brains behind KartaVentures.com and SolaWoodFlowers.com. Mehtab recently embarked on an audacious journey, relocating significant portions of his enterprise to Mexico, and he joins me today to share the highs, lows, and everything in between.

Listen in as Mehtab sheds light on why he made the bold decision to move to Mexico, the logistical challenges he faced during the transition, and some of the unexpected perks of working there. We also discuss supply chain logistics, Mehtab’s personal experiences in his new environment, and the global future of the workforce.

You can find show notes and more information by clicking here: https://bit.ly/40lndQR 

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How does a modern clothing brand captivate its audience and make genuine connections in today's digital age? Nasrin Jafri, the creative mind behind Mixed, a vibrant and bold clothing line based out of Brooklyn, unveils her unique strategy of using live, in-person events to attract customers and get to know them better.

Listen in as Nasrin dives deep into the essence of her brand, discussing the distinct recognizable design elements that make Mixed stand out, both online and in the streets. She also opens up about the exhilarating experience of seeing her creations being worn "in the wild" (and her spontaneous idea of holding flash sales whenever she spots someone donning her designs), as well as the challenges and intricacies of organizing in-person events, the balance her team brings in detailing and execution, and her intrinsic need to own and shape every aspect of Mixed—from the music played at events to the content and prints.

You can find show notes and more information by clicking here: https://bit.ly/3QnuGKC 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Is leadership truly the hardest part of running a business? In this episode, we explore this topic with Dave Kline, the owner of MgmtAccelerator.com who honed his leadership insights at one of the world’s largest hedge funds.

Listen in as Dave shares the “radical candor” model used at Bridgewater that helps to retain top talent, as well as whether this same approach is applicable for most companies. We also look at common pitfalls when it comes to hiring, the art of nurturing leadership within teams, and how leaders can be more intentional about developing their people.

You can find show notes and more information by clicking here: https://bit.ly/3FrE0rP

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Ever wondered how the perfect blend of email marketing and operations can elevate an eCommerce business? In this episode, I'm joined by Karly Craig, author of Email is Not Dead, COO of MiniKatana.com, and Co-Founder of email marketing agency TequilaSunrise.co. Karly has been on my radar for quite some time, and I’m excited to dive deep into email marketing, operations, and systems building today.

Listen in as she shares her unique journey into the eCommerce world, as well as the processes that were most instrumental when she was onboarded as COO of MiniKatana.com. We also discuss the most important thing any business owner can do before bringing on a COO, the toughest challenges of systematizing (and how to tackle them), and her experience transitioning to 3PL.

You can find show notes and more information by clicking here: https://bit.ly/3PKmJ25

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As Amazon faces groundbreaking legal challenges, what does it mean for the broader eCommerce landscape? In this special episode, I'm thrilled to be joined once again by Bill D’Alessandro, owner of NaturalDogCompany.co, one of the voices behind the Acquisitions Anonymous podcast, and undeniably one of our most cherished co-hosts. Together, we’re diving into the ongoing buzz around Amazon and its monumental recent lawsuit, trying to make sense of what it really means.

Listen in as we discuss some of the looming questions surrounding Amazon: Is it truly a monopoly? Should the behemoth be either broken up or regulated? We also delve into what it means to be classified as a monopoly, the current happenings with Amazon in light of the lawsuit, and whether such legal actions are ultimately in the best interest of consumers.

You can find show notes and more information by clicking here: https://bit.ly/46GXHYv

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Ever wondered about the highs and lows of being in the eCommerce game? In this episode, I’m joined by the one and only Bill D’Alessandro, arguably our most frequent co-host, for a candid conversation on our biggest wins and losses in the business world. Together, we dive into the significance of strategy, size, and timing when thinking of buying and the critical role of having a niche.

Listen in as we share our three biggest wins and our three biggest losses, including one of the biggest misses of Bill’s eCommerce career. He also shares what it’s like to sell seven brands at once (and the approach he took to manage the sales), how to use personality profiles to hack your hiring process, and why sometimes timing is everything.

You can find show notes and more information by clicking here: https://tinyurl.com/mpyn2wze 

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Ever wondered what it's like to create 500 podcast episodes over a decade? Embarking on this adventure in 2013, our journey from episode #1 has been filled with continuous learning, growth, and invaluable insights about people and dynamics. In this milestone 500th episode, join me as I share the most significant lessons learned, the biggest mistake I wish to redo, and the essential takeaways from this extensive experience.

Listen in as I dive into the real worth of having a personal brand and all the lessons learned from 500 episodes of podcasting. I also discuss the cool perks of direct media, why you don't need to interject to sound smart, the importance of digging into what makes people tick, and why zeroing in on your niche audience is key.

You can find show notes and more information by clicking here: https://bit.ly/3tc2rqE

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Ever wondered how focusing on business processes can transform not just your business, but also your life? In this episode, I’m joined by Layla Pomper, CEO of ProcessDriven.co, a company that takes geeking out on business processes to a whole new level. Layla and her team offer deep insights on how to structure and implement processes in your business—everything you need to grow, scale, and avoid catastrophic failure.

Listen in as Layla shares her secrets for maintaining an email-free company culture, garnering team buy-in for new processes, and understanding why SOPs are crucial for both scaling businesses and established companies. She also reveals how she leverages automation bots and AI to streamline operations and offers advice on avoiding common mistakes in business processes.

You can find show notes and more information by clicking here: https://tinyurl.com/m7fy2vun 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Have you ever wondered how the right SEO and website design can elevate your eCommerce game? Today, I'm joined by Ilana Davis, the mastermind behind IlanaDavis.com, who specializes in JSON for Shopify, CRO, and all things technical SEO. Join us as we dive deep into the nuances of SEO, the power of effective website redesigns, and the interesting world of markup and schema.

Listen in as Ilana breaks down the evolution of SEO over recent years, demystifies JSON and schema markups, and shares valuable insights on structured data. We also discuss the top elements to focus on for your site, when to really consider a comprehensive website redesign, and why it’s okay if you don’t rank on the first page of Google.

You can find show notes and more information by clicking here: bit.ly/3ED76nT

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Running an eCommerce business? In this episode, I'm diving into the tech stack behind financial management for businesses, highlighting the game-changing tools that make life easier for seven- and eight-figure brand owners. I also delve into the strengths and weaknesses of accounting software like Xero and talk about how Expensify has been a game-changer for expense reporting.

Listen in as I share my journey from traditional banking to embracing Mercury, financial software that has dramatically improved how I manage my eCommerce finances. You'll learn my credit card strategies for categorizing recurring and one-time expenses, the importance of managing cash reserves, and the specific financial statements you need to be watching in your business.

You can find show notes and more information by clicking here: bit.ly/3YUDrzW

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Do you dream of scaling your business to 8 figures—but feel intimidated by the competition in your niche? Today on the show, I’m joined by Leo Caracas, Managing Director & Co-Founder at GoCase.com, who has achieved massive success in the highly competitive phone and media cases market. Get ready to learn his strategies for scaling a business and standing out in a crowded market.

Listen in as Leo shares why he chose to focus on the phone case market, the challenges he faced as the company grew, and the most fun part of scaling a company. We also discuss the importance of having a solid team, what Leo looks for most in new hires, and the three attributes that Leo looks for when evaluating the viability of a company’s growth. 

You can find show notes and more information by clicking here: https://tinyurl.com/4af3n5zy 

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Want to know the secret behind building an 8-figure brand in just two years? Today I’m joined by Isaac Medoris, the owner and founder of MiniKatana.com. If you're a listener of podcasts in the eCommerce space, chances are you've already heard of Isaac's success. In just two years, he has taken his business from nothing to an 8-figure brand, all through the power of short-form video. 

Listen in as Isaac shares why video is the most powerful online sales medium available, how it fueled his brand growth, and how he spends his short-form video budget (and why it’s worth every penny). We also discuss the most important metrics when measuring video success, where the current opportunities are with video as a medium, and whether it’s worth throwing time and money into Instagram Reels.

You can find show notes and more information by clicking here: https://bit.ly/3se8OJv 

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Looking for innovative ways to grow your brand? In this episode, I’m sitting down with Alicia Reynoso, the owner of ChallengeMakers.com, a unique service that propels brand growth through community-driven challenges. Alicia isn't just an expert in this field; she honed her skills by scaling her brand, LiveInfinitely.com, to eight figures using an approach to marketing and community-building that every eCommerce owner should consider.

Listen in as we discuss the importance of deeply understanding customers and what their needs and desires are, as well as the shifting views on the adage “follow your passion.” Alicia also shares insights on leveraging Facebook groups for community engagement, her experience with community challenges, and the value of personal interactions within a community.

You can find show notes and more information by clicking here: bit.ly/3rTLHDJ

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When should you invest money in your business, and when should you pull it out? In this solo episode, I’m building a case for why you may want to consider withdrawing a bit more money from your business than you currently do. If you've been questioning your own financial moves within your business, this episode could be an eye-opener.

Listen in as I dive into the specifics of who should think about drawing money from their business, as well as the three compelling reasons to seriously contemplate this move. Plus, I'll share some advice on making your money work harder for you, along with a glimpse into my own personal investment strategy.

You can find show notes and more information by clicking here: bit.ly/3DVDT7v

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Are you one of the lucky ones who is on the rollercoaster ride of running a seasonal business? Susan Cooper is the co-founder of BrightStarKids.com.au, and she joins the show to share her insights, challenges, and successes in running a global seasonal business specializing in personalized school supplies, as well as how she has leveraged systematizing paid ads to make life so much easier.

Listen in as Susan shares how she has rolled with the punches of having a seasonal business, why she is so passionate about process optimization, and how an efficient system can enable anyone to take over business operations with ease. We also discuss Facebook advertising, how Susan leverages systematization to make the paid ads process easier, and what she focuses on to make her ads stand out.

You can find show notes and more information by clicking here: bit.ly/3pY3p8J

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Ever wondered why you’re willing to pay a premium for certain brands? In the world of eCommerce, we often find ourselves engrossed in the nitty-gritty details like paid ads, customer lifetime value, and agency hiring. While these elements are crucial, they don’t always capture the true essence of what eCommerce is, and in this episode, I’m exploring one of the most important aspects of any successful business: brand loyalty and what creates it.

Listen in as I take you on a journey through my personal experience with Santa Cruz Bicycles, a brand that has won my loyalty despite their premium price point. I’ll dive into the elements that have contributed to my loyalty to the brand, exploring the power of a brand's roots and the impact of consistent, engaging content. We'll also take a look at the importance of excellent customer service, as well as the role of sleek and attractive design in creating an appealing product.

You can find show notes and more information by clicking here: bit.ly/3rk8zw6

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Are you struggling to understand the intricacies of SEO and how it can impact your eCommerce business? Today we pull back the curtain on our own SEO journey, revealing the highs, the lows, and the strategies we're implementing to regain our organic traffic as we sit down with SEO expert Jeff Oxford from 180marketing.com. Be sure to tune in as we dive deep into the world of search engine optimization.

We discuss new strategies for internal linking, how a page's journey from being indexed to appearing on the first or second page of Google's search results varies, and the concept of viewing each page of your website as either a liability or an asset. We also delve into how Google is adapting its ranking methods in today's world—where attention spans are shrinking to the length of TikTok videos—and more.

You can find show notes and more information by clicking here: bit.ly/44jeBf0

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The conversation surrounding eCommerce is typically dominated by subjects like paid ads, customer lifetime value, and agency hiring—among other tactical details. While these elements are undoubtedly significant in the eCommerce world, they don't always resonate with every individual's understanding of the true essence of what eCommerce is. Phillip Jackson is the Co-Founder of FutureCommerce.com, which is on a mission to reshape our comprehension of how culture and commerce intertwine, challenge the conventional narrative, and present a revitalized viewpoint on eCommerce that we dive into in this episode.

Listen in as we explore Philip's unique perspective on eCommerce and discuss some of the most important skill sets of the future. We also examine the resurgence of traditional media, the influence of niche critics, the role of nostalgia in shaping commerce, and the future of commerce in light of technological, political, and cultural shifts.

You can find show notes and more information by clicking here: bit.ly/43fg58C

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In this episode, we reveal the often-neglected, yet crucial aspects of running a successful eCommerce business. David Moore is the owner and founder of HolidayCoro.com, and the undisputed authority on business automation. With a unique perspective on processes and automation, he has transformed his own business in ways that few can imagine. So today, we’re geeking out about how David streamlines, automates, and operates his business.

Listen in as he shares the secrets behind his business operations, starting from the integration of processes into his business model to leveraging queries for business decisions. We also discuss the tech stack David employs for automation, where he has managed to incorporate newer technologies into his operations, how he gets buy-in from his team to use SOPs effectively, and what he loves most about ClickUp.

You can find show notes and more information by clicking here: bit.ly/3r6k6yU

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Have you ever wondered how someone can successfully juggle leading roles in multiple companies, excel in the eCommerce and SaaS industry, and still find the time to uncover the next big investment opportunity? Jason Wong is a powerhouse in the eCommerce and SaaS space as the Managing Director at Pug.Haus, the Founder of Doe Lashes, and Co-Founder of SauceHaus.co, and he joins the show today to talk processes, building eCommerce companies, investing, and so much more.

In today’s episode, we dive into Jason’s approach to processes, the immense benefits of automation, and how he leverages ClickUp and AI in his business to save hours every week. We also discuss what matters most in a world that is more AI-centric every week, the pitfalls Jason experienced when he expanded his product assortment too quickly, and we also answer the question: will AI eventually replace humans, or can we find a harmonious balance?

You can find show notes and more information by clicking here: bit.ly/3XBTdPH

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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As entrepreneurs, we often find ourselves looking outside the box for unconventional ideas and unexplored territories, and one of the missions of eCommerceFuel is not only to help entrepreneurs build great businesses, but also to help them build incredible lives. That’s why today on the show we’re diving into the topic of atypical real estate with Isaac French, owner of LiveOakLake.com, a beautiful modern resort nestled in the heart of Texas. Isaac joins us to share his insights from his unique journey, revealing how an unconventional real estate portfolio can pave the way to an incredible life.

In this episode, we kick things off by discussing everything about LiveOakLake.com, understanding Isaac's motivations for choosing this unorthodox path with his real estate portfolio, and how he managed to finance the business. We also discuss the strategies he employed to market the business online, the advantages to choosing direct booking over other booking platforms, and what the technology stack operating behind the scenes look like.

You can find show notes and more information by clicking here: bit.ly/3Nsj5d2

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Have you ever wondered how to build a successful brand while leading a nomadic lifestyle? Elizabeth Mercer is the Owner and Founder of Sleekform.com, a company that makes beautiful ergonomic furniture designed to make the work environment healthier and more comfortable. She is also the official women’s ambassador for ECF and joins the show today to dive into the really cool business and life she has built in the process.

In this episode, we dive into Elizabeth’s experience in building her brand, including her transition from a very data-driven method of curating a catalogue to a mission-based approach that fully embodies the brand. We also talk about she redesigned the packaging for her furniture and the unexpected but massive impact that it had on her business, how she hires a remote team (including the specific questions she uses to attract exceptional team members), and how she manages to balance work while on the road with her husband.

You can find show notes and more information by clicking here: bit.ly/3oUMQtO

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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We often hear the story of someone selling their business and then deeply regretting it, and for today’s guest that is certainly not the case. Dana Jaunzemis is the founder of PictureHangSolutions.com and HomeHealthTesting.com, one of the earliest members of eCommerceFuel, and an incredible entrepreneur who has a ton of experience in mergers and acquisitions. She joins the show to dive into the whole experience of buying, selling, and what life after business is really like.

Listen in as we explore Dana's motivations for selling her business, her journey in navigating post-sale life, and elements from her entrepreneurial days that she still longs for. Dana also shares her strategies for keeping ties with the entrepreneurial community and sheds light on aspects of business ownership that she's relieved to have left behind.

You can find show notes and more information by clicking here: https://bit.ly/43u2fjm

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While considering various strategies for attracting website traffic, you might be exploring numerous possibilities, particularly those requiring paid advertising. However, I'd be willing to bet that LinkedIn Ads isn't one of the tools you're utilizing. AJ Wilcox is the host of the LinkedIn Ads Show, an expert in the field, and the owner of B2Linked, a LinkedIn Ads agency that has $150 million in ad spend under its belt. He joins the show today to discuss some of the surprising growth opportunities on the dark horse of social media platforms.

Listen in as AJ shares what you need to know in order to understand LinkedIn better, whether there is anything worth exploring for your eCommerce business, and why it is the easiest platform to go viral on. We also discuss best practices for LinkedIn Ads and organic content, what you need to know about running paid ads on the platform, and some of the ways entrepreneurs of all kinds can leverage LinkedIn for their businesses. So tune in, get ready to take some notes, and prepare to elevate your LinkedIn game to a whole new level.

You can find show notes and more information by clicking here: https://bit.ly/3BJomGr

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Are you overlooking the untapped potential of cold outbound emails? Meet returning guest Danny Kirk, the owner and founder of Kirk & Co, a company that specializes in outbound cold emails, and the host of PromptPod, a podcast focused on prompt engineering. In this episode, Danny sheds light on how eCommerce store owners may be missing out on leveraging cold emails to their full potential. 

Listen in as he shares lessons and insights he has learned through his cold outbound email experience, the key factors that contribute to successful email campaigns, and the significance of personalization, targeting strategies, and crafting powerful copy. We also discuss how Danny uses AI, whether links actually hurt your deliverability, and what metrics you should be monitoring in your email strategy to optimize your efforts.

You can find show notes and more information by clicking here: https://bit.ly/3pvDzYU

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Are you tired of hearing about work-life balance and feeling like it's an impossible feat? Steve Chou is the founder of MyWifeQuitHerJob.com and Bumblebee Linens, as well as the author of The Family-First Entrepreneur: How to Achieve Financial Freedom Without Sacrificing What Matters Most, and he has successfully built a business that serves his life and family. In this episode, we’re diving into the work-life balance fallacy in a completely off-the-cuff and unplugged conversation.

Listen in as we discuss the myth of "having it all" and why it's simply not possible, how to optimize for less stress in life, and how Steve manages to work only 20 hours per week on average. Steve also shares how he determines what he should be working on every day and tips for staying productive while maintaining balance in your own personal and professional life.

You can find show notes and more information by clicking here: https://bit.ly/3p7H5bZ

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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If you haven't yet hopped on the short-form video bandwagon, now might be the time to start. Savannah Sanchez is the founder of TheSocialSavannah.com, a TikTok expert, and an official TikTok Agency Partner who helps top eCommerce brands elevate their business with creative content on TikTok, Instagram, and Facebook. In this episode, we dive into her insights and tips on short-form video, TikTok, and the content-creation process.

Listen in as Savannah discusses the power of short-form video, why it’s become such a popular format for brands, and how short-form video can help businesses engage with their audience and build brand awareness. We also discuss the different platforms for short-form videos, tips for creating engaging short-form content, what Savannah’s content creation process looks like, and the power of a good hook.

You can find show notes and more information by clicking here: https://bit.ly/3AKtqKc

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Toni Herrbach is a long-time eCommerce Fuel member and email marketer who has been in the eCommerce game for a long time. Having increased the email list for NotConsumed.com by a whopping 100,000 subscribers—which in turn helped to 5X the revenue generated from that email list—Toni has a wealth of knowledge when it comes to marketing.

In this episode, we’re diving into what she has been up to in the trenches of marketing for NotConsumed.com, including how she grew subscribers and revenue, how often they email the list, and how often they clean the list. We also discuss SMS marketing strategies, the jewelry business and related partnership that Toni started, and what she has learned along the way.

You can find show notes and more information by clicking here: https://bit.ly/41zW8JC

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Are you curious about the challenges and rewards of building a holding company with multiple eCommerce businesses? Kelcey Lehrich is a longtime member of eCommerceFuel and one of the masterminds behind 365-Holdings.com, a company that has several eCommerce businesses and generates a colossal eight figures in revenue. 

In this episode, Kelcey shares his journey of building his business and his approach to durable capital, why he chose the holding company model, and the challenges that come with it. Plus, Kelcey will tell us all about what it was like hosting a conference last year for other holding company operators, how he ended up with his own bobblehead, and more.

You can find show notes and more information by clicking here: https://bit.ly/41hWmoJ

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As eCommerce owners, we often get caught up in our own perspectives and forget what it's like to be a customer. So today, we're going to shift our mindset and take a fresh look from the other side of the coin: the customer's perspective.

Listen in as I share a personal experience of how I discovered a brand I was previously unfamiliar with and made a purchase from them in just 25 minutes—quite unusual for someone who is typically a non-impulsive buyer. You'll hear about the customer journey as it played out in real life, exploring what this brand did really well and what they could have improved, and gain insights into why it's essential to view your funnel from the customer's perspective and create a purchasing journey that resonates with them to create lifelong fans.

You can find show notes and more information by clicking here: https://bit.ly/3KCnJm3

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In this episode, we’re continuing our chat with Adii Pienaar, who has established successful companies like WooThemes and WooCommerce, and is presently involved in a new enterprise called Cogsy. In addition to his business ventures, Adii is the author of Life Profitably and the host of the Life Profitably podcast, and his unique perspective on Shopify is undoubtedly unmatched.

Listen in as we continue to dive into the world of eCommerce and discuss the benefits of using WooCommerce versus Shopify, as well as what it was like building a shopping cart from scratch. Adii also shares how Cogsy is helping merchants and solving a major pain point for eCommerce owners, and we wrap up the episode with a lightning round of questions.

You can find show notes and more information by clicking here: https://bit.ly/3zRAFQp 

How can you achieve a successful exit in your business without selling your soul or burning out until you're barely more than a burnt crisp? I'm excited to chat with Adii Pienaar, a successful entrepreneur who has founded multiple companies, including WooThemes and WooCommerce, and is currently working on a new venture called Cogsy. He's also the author of the Life Profitably book and hosts the Life Profitably podcast, and through the rollercoaster ride of his entrepreneurial journey, he has learned some valuable lessons that he shares today.

Listen in as Adii shares his approach to balancing life and business, his experiences of burnout, and the ups and downs of his entrepreneurial journey, including leaving WooCommerce. We also discuss finding balance as a tightrope act—where you invest deeply in your business while also investing in other areas of your life—and Adii shares his motivation for continuing despite the fear of failure.

You can find show notes and more information by clicking here: https://bit.ly/40wCPAE

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Earlier this month, the eCommerceFuel community came together for ECF Live, an event filled with three and a half days of adventure, learning, and connection with smart and interesting entrepreneurs. In this episode, we’re recapping the event with Katrina McKinnon, an ECF Live keynote speaker on AI in eCommerce and owner of CopySmiths.com, a high-end content agency and production group for eCommerce.

Listen in as we recap the event, reminisce about our experiences, and dive into our overall takeaways from ECF Live, including some intriguing insights on the future of AI in business and its potential implications. Additionally, we share some of the major takeaways from the event, including Katrina's perspective on the AI session, the power and benefits of Wise.com, and how AI has actually made content creation more challenging.

You can find show notes and more information by clicking here: https://bit.ly/3LK756c

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Do you dream of scaling your business to 8 figures—but feel intimidated by the competition in your niche? Today on the show, I’m joined by Leo Caracas, Managing Director & Co-Founder at GoCase.com, who has achieved massive success in the highly competitive phone and media cases market. Get ready to learn his strategies for scaling a business and standing out in a crowded market.

Listen in as Leo shares why he chose to focus on the phone case market, the challenges he faced as the company grew, and the most fun part of scaling a company. We also discuss the importance of having a solid team, what Leo looks for most in new hires, and the three attributes that Leo looks for when evaluating the viability of a company’s growth.

You can find show notes and more information by clicking here: https://bit.ly/3J8K7nN

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Do you struggle to get traffic to your website and increase your revenue? Marc Poirier is the Owner and CEO of RougeCare.ca, which specializes in selling red light therapy products, and he has a phenomenal story of shifting marketing investment and energy toward SEO from paid ads—and, in only a few years, has been able to accrue $25k-$30k per month in free traffic.

In this episode, we dive deep into the specifics of Marc’s SEO strategy, including why he chose to start investing in SEO, how it has paid off for his business, and how he has built out his content team. We also geek out about long posts versus short, punchy posts, tips for link building, and what to think about for anyone thinking of expanding into other countries.

You can find show notes and more information by clicking here: https://bit.ly/3IFrRks

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Running an eCommerce business can be a wild ride, but it’s not all sunshine and rainbows. One major hurdle that many online store owners face is figuring out how to finance their businesses. So today, I have Bill D’Alessandro, perpetual repeat guest and Founder and CEO at Elements Brands, joining the show again to dive into financing and—more specifically—revenue-based loans, also known as merchant cash advances.

In the episode, Bill drops some serious knowledge bombs about financing your business and the importance of going into it with your eyes wide open and knowing all of your options. Listen in to hear why he’s not a fan of revenue-based loans, the alternatives to look at, and tools for planning your cash flow to avoid falling into the debt cycle in the first place.

You can find show notes and more information by clicking here: https://bit.ly/3xLswMh

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Today we're diving into the story of Kira Karmazin, a former VP of Merchandising for Carter's, Gap, and Victoria's Secret who took her knowledge of working at really high levels of fashion and the garment industry and started her own business, KiraGrace.com. Not only has she been able to gain a better work-life balance through entrepreneurship, but she’s also built something incredibly cool at the same time.

Listen in as Kira discusses how she optimized for work-life balance through entrepreneurship, what might surprise you about the inner workings of fashion retail, and what she learned from her time at Victoria’s Secret. We also dive into what her small but mighty team looks like, how she has positioned and leveraged KiraGrace.com as a lifestyle brand, and where the opportunities lie in the fashion industry.

You can find show notes and more information by clicking here: https://bit.ly/3ZeqVKp

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Who said making more money had to be boring? Sharoon Thomas is the CEO and Co-Founder of Fulfil.io, an ERP built for larger 7-figure, 8-figure, and 9-figure brands that helps them scale by leveraging efficiencies and automations. He joins the show today to geek out about all things ERP and not just why you should have one, but also how it could completely transform your business.

Sharoon's experience in building Fulfil.io has given him valuable insight into what it takes to develop and implement such complex technology, and he shares the lessons he has learned throughout the process, including what it was like bootstrapping the company. We also delve into the unique strengths and capabilities of Fulfil.io, how it can help businesses reach their goals, and the cost and timeline involved in implementing an ERP.

You can find show notes and more information by clicking here: https://bit.ly/40TRiqA

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Want to know the secret behind building an 8-figure brand in just two years? Today I’m joined by Isaac Medoris, the owner and founder of MiniKatana.com. If you're a listener of podcasts in the eCommerce space, chances are you've already heard of Isaac's success. In just two years, he has taken his business from nothing to an 8-figure brand, all through the power of short-form video. 

Listen in as Isaac shares why video is the most powerful online sales medium available, how it fueled his brand growth, and how he spends his short-form video budget (and why it’s worth every penny). We also discuss the most important metrics when measuring video success, where the current opportunities are with video as a medium, and whether it’s worth throwing time and money into Instagram Reels.

You can find show notes and more information by clicking here: https://bit.ly/3XYWJmm

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If you own a business, you know that one of the hardest parts is the people part. Whether it’s leading people, developing people, or retaining people, it can be a major challenge, and having a solid team in place becomes more important as you grow—and even more important as you look to sell. Byron McFarland is a Succession and Equity Compensation Strategist with The McFarland Group who has helped countless firms design compensation plans to incentivize and retain key people, and in this episode, we’re diving into the nuts and bolts of building a team that will help take your business to the next level.

Listen in as we discuss the critical topic of how to structure retention plans for your business, the key to keeping valuable team members, and plans that reward future performance to drive results. We also share insights on how to approach retention planning when recruiting new talent so you can attract and retain top performers and ensure the success of your business for the long term.

You can find show notes and more information by clicking here: https://bit.ly/3XOnBFy

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Curious about the latest trends in digital marketing? Andrew Foxwell, Co-Founder of Foxwell Digital, joins me today to uncover some of the trends happening in the digital marketing landscape, including, of course, what you might be able to expect from Facebook advertising in the near future.

In this episode, we’re diving into the rumors circulating about Facebook's performance, how advertising on Facebook has become easier in some ways (and much harder in other ways), and what is driving overall trends in digital marketing. We also discuss tools that can help streamline your paid advertising workflow, whether TikTok ads are worth the time and money, and an interesting approach to finding influencers for your eCommerce brand.

You can find show notes and more information by clicking here: https://bit.ly/3R0081y

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Today I’m joined by Ron Shah, Co-Founder and CEO of Obvi, a protein powder specifically designed for women. He has a super cool story of how he’s grown the company to over $30 million in size in just three years, and his insight is invaluable for anyone looking to start a business and grow it quickly.

Listen in as we dive into the marketing strategies that have worked best for Obvi, how Ron built his rockstar team, and how he overcame the challenges of financing and hiring that team. He also shares insights on financing growth quickly (and continuing to power it), how they leverage community and subscriptions, and the challenges and benefits of marketing to somebody on the opposite side of the consumer spectrum.

You can find show notes and more information by clicking here: https://bit.ly/3IOjLHO

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This is part two of my discussion with Matthew Bertulli, co-founder and CEO of Pela, a company that produces eco-friendly products such as the Lomi food disposal device and the PelaCase phone case. In this episode, we are diving into all things business moats—including what they are—and talking about what makes a business really and truly defensible.

Listen in as we take a deep dive into the areas of business that are often used to create a competitive advantage and explore the many different ways that businesses can protect their market share from competitors. You'll hear how to use software to your advantage psychologically, how to leverage word-of-mouth and community, and why it’s important to understand how humans make decisions when thinking about how to safeguard your market position. Matthew also shares some really interesting insights and tips from the trenches of building his own defensible businesses, so this is an episode you won’t want to miss!

You can find show notes and more information by clicking here: https://bit.ly/3vRHYW4

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Matthew Bertulli is the co-founder and CEO of Pela, a company that produces eco-friendly products, such as the Lomi food disposal device and the PelaCase phone case. He is super passionate about environmental and waste issues, and his journey to finding a way to both reduce waste and make money with some really cool products is impressive, to say the least!

Listen in as Matthew shares what it was like once upon a time being two weeks to Christmas with 100 employees and no payroll, as well as how he came up with the idea for (and then developed) the Lomi food disposal machine. We also get into some of the nitty-gritty of branding and marketing and discuss not only what the competitive advantage for brands will be in the near future, but also why word-of-mouth can be such a powerful tool for any business.

You can find show notes and more information by clicking here: https://bit.ly/3Qa9pDZ

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