eCommerceFuel

If you've been listening for the past few weeks, you already know I'm stepping away from the podcast in 2017 to focus on some new projects. Today I'm filling you in on those plans, which include getting back to writing fresh blog content for you all.

The last three years of podcasting have been an awesome experience, and I'll still be recording new episodes every month or so. And, the eCommerceFuel community will still be just as active as ever and now is an excellent time to join us. 

You can find show notes and more information by clicking here: http://bit.ly/2hoXfdk 

Direct download: EP182ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

X and I dig into some specifics about email deliverability best practices, including what makes up your email reputation. We talk about how to come back from being put on a blacklist and if it's possible to make it past Google's "Updates" tab into your customer's main inbox. X also shares several tools for managing email lists and avoiding spam traps that can immobilize your business email.

You can find show notes and more information by clicking here: http://bit.ly/2hCiwPG 

Direct download: EP181ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Drew Sanocki of Nerd Marketing shares an episode of his podcast with us, all about how to utilize discount ladders in your business. Drew then answers some of my questions, including how to know a customer's average time to purchase and how to develop an even more nuanced approach to discounts.

You can find show notes and more information by clicking here: http://bit.ly/2hqIxBT 

Direct download: EP180ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

In this episode, Taylor Pearson and I talk about knowing where to invest your time, and how to choose the right area of expertise for your skillset. Taylor also shares his thoughts on the popular publishing platform Medium, as well as his top 3 must-read books for entrepreneurs. 

You can find show notes and more information by clicking here: http://bit.ly/2fwOpYj 

Direct download: EP179ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Stephan Jacob is the co-founder of Cotopaxi, a high-end outdoor apparel manufacturer. Backed by ventured capital, he's creating a larger operation that genuinely incorporates social initiatives into all aspects of their business operation.

Stephan shares the challenges he's faced managing a company that has experienced rapid growth. We also discuss how to cultivate fierce brand loyalty, locate and hire top talent, and foster a company culture that empowers team members and supports sustainable growth.

You can find show notes and more information by clicking here: http://bit.ly/2fLOwxa

Direct download: EP178ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

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