eCommerceFuel

Today’s show is all about retargeting. I’m joined by the co-founder of Shoelace, Reza Khadjavi, who is here to share what makes a great retargeting ad, advice for managing your budget, and much more. Since his company specializes in retargeting—especially for Shopify stores—we cover a lot of ground today. Listen in to learn how to optimize your campaigns if you’re already running them, and if you’re not, you’ll hear lots of great tips for getting started the right way.

You can find show notes and more information by clicking here: http://bit.ly/2QD2HqP 

Direct download: EP241ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today I’m joined by Kristina Kurcink, a friend of mine who has spent over a decade working at Nike in roles ranging from design all the way to manufacturing. Being responsible for a lot of the production in Asia, Kristina has seen the whole process leading up to the famous footwear coming off the line.

In this episode, she shares key lessons she learned during her ten years working for Nike, particularly some of the manufacturing lessons she learned from being on the ground in Asia. So if you’re doing your own manufacturing—or thinking about getting into it soon—you don’t want to miss hearing what Kristina has to say, as it could help you avoid mistakes and save money.

You can find show notes and more information by clicking here: http://bit.ly/2NjjksH 

Direct download: EP240ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

Today’s episode is going to be slightly different than usual. I recently lost a bet and had to take Steve Chou of MyWifeQuitHerJob.com on a three-day road trip around Montana, and during that trip, we recorded a few episodes that we wanted to share. (You can find the other two on his podcast.) While we were on the road, we talked about tons of stuff, so this is kind of a free-ranging episode that covers email deliverability hacks, raising kids as entrepreneurs, and more. Listen in to hear it all now!

You can find show notes and more information by clicking here: http://bit.ly/2MF14dU 

Direct download: EP239ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

When it comes to collaborating with overseas factories, there are certain things any ecommerce store owner should know. So today I’ve got Nathan Resnick from Sourcify—a company that helps store owners pick the right factories for their design products and streamline their sourcing, design, and development—on the show to discuss how things work in China. Nathan has had tons of experience over there learning the language and culture, and he travels there six or more times per year, so he has a great understanding of the country.

In this episode, he shares the logistics of selling and exporting goods to China, environmental policies being enacted over there, and some of the misunderstandings Westerners tend to have. Listen in to get a unique perspective on China from someone who knows the country really well.

You can find show notes and more information by clicking here: http://bit.ly/2NDV4i3 

Direct download: EP238ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT

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