In this episode, we’re deep diving into all things leadership with Jesse Pujji, whose name you might be familiar with as a second-time guest on the show. He’s an entrepreneur and investor who is also the Founder of Gateway X, Executive Chairman of Ampush and GrowthAssistant, and more recently, CEO and Founder of Kahani, a software that transforms eCommerce stores from boring websites into engaging mobile experiences.

Listen in as we talk about a bunch of different stuff, including what it means to be a leader, what it’s like working with an Executive Coach, and how Jesse balances family and kids with a very ambitious work schedule. We’re also discussing how the online shopping experience today is, in a lot of ways, identical to a decade ago, and whether or not people are really buying off of social platforms.

You can find show notes and more information by clicking here: https://bit.ly/3dYU8Hf

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By far, the thing that has made the biggest impact in terms of financial results in my own business—while doing the least amount of work—has been pricing, and it’s something that I’ve always wished I had done so much sooner. Joining me on the show today is Drew Marconi, co-founder of Intelligems.io, which helps eCommerce brands scientifically test their pricing to find the right one for their brand, and we’re geeking out together on all things pricing.

Take a listen as we discuss the current pricing landscape and find out what Drew learned during their recent Shopify pricing experiments. We also discuss whether it’s better to include shipping in your pricing, whether you should let your customer base know if you’re raising your prices before you pull the lever, and what to expect in the near future when it comes to pricing trends.

You can find show notes and more information by clicking here: https://bit.ly/3xpei3H

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What do you get when you take a discontinued National Geographic catalogue and 12 years of experience in the print catalogue sector? If your name is Allan Shiffrin, you may just get an 8-figure business. If you’re an eCommerce brand, you’re definitely going to want to listen to this episode to find out how you can make direct mail a major source of sales for your brand.

Listen in as we geek out about catalogs, direct mail, and how to be able to make what is equivalent to a Facebook lookalike audience for direct mail contacts. Allan also shares some of the tools and co-ops that you can use to get started, how to lay out a great catalog, and the magic number of products to include in a direct mail catalog.

You can find show notes and more information by clicking here: https://bit.ly/3BaxlQn

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Search for “side hustle ideas” in Google and you’ll get a million and one results. In fact, side hustles have trended upward over the last couple years as people worked them to supplement their income during the pandemic—and many even used their side hustle as an exit path during the “Great Resignation.” Spencer Jan is the co-founder of SoloStove.com, and he is one of the side hustle success stories, having bootstrapped his way to a $2-billion valuation in only 8 years while working a full-time job for much of that time.

Listen in as he shares Solo Stove’s journey from being a side hustle to a highly profitable and valuable company. You’ll hear why he and his co-founder and brother, Jeff, obsessed over margins from the very beginning, as well as the painful reality they faced when they first went to sell. We also discuss the importance of profitable margins, how to stay lean as a company, and why it’s important to get out of the default mode of working more and instead spend more time on what matters most.

You can find show notes and more information by clicking here: https://bit.ly/3wEIh7C

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Do you understand why your customers buy? This week, we’re running a replay of one of the more interesting episodes from the last year with Charles Burdett of PipDecks.com, which is a suite of card decks that helps people do anything from brainstorming creative workshop ideas and improving their storytelling to designing more innovative products.

What makes PipDecks.com particularly interesting is how Charles was able to take a product that has a very low cost of goods and sell it at incredibly high prices. You’ll learn how his positioning and his branding have been the secret to selling the decks based on their value rather than on their physical worth. He also shares the one question we should all be asking our customers to understand why they buy, as well as how to overcome the mindset block that most entrepreneurs will grapple with at some point.

You can find show notes and more information by clicking here: https://bit.ly/3QVnnce

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.