eCommerce Fuel

Have you ever wondered what it’s like to retire early, only to jump back into the entrepreneurship game? Join me as I sit down with Greg Shugar, CEO of Beau Ties of Vermont, as he shares his unique journey of early retirement at 40, the challenges that prompted his return to entrepreneurship, and his ongoing passion for business innovation.

Listen in as Greg explores the dynamics of managing his Vermont-based business remotely from Florida, the benefits of domestic manufacturing, and how teaching entrepreneurship has become a rewarding part of his life. We also discuss why manufacturing in the USA is integral to his brand, the intricacies of running a business with a remote-first approach, and the impact of his personal teaching experiences on aspiring entrepreneurs.

You can find show notes and more information by clicking here: https://bit.ly/4bPzzVE

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Direct download: EP541ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EST

Ever wondered how a small brand can harness the power of TikTok to skyrocket its growth? In this episode, I chat with Paul Jauregui from BK Beauty, who, along with his wife Lisa, has transformed their beauty and cosmetics brand into a sensation on TikTok. Paul shares their journey over the last five years, emphasizing the explosive growth they've experienced in just the past 12 to 18 months.

Listen in as Paul reveals the strategies behind their success on TikTok, including key insights on SKU selection, leveraging the halo effect, and the critical balance between commissions and discounts. He also discusses how they manage a booming business while maintaining an enriching family life, including frequent travels and adventures.

You can find show notes and more information by clicking here: https://bit.ly/3WeZdyy

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP540ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EST

How can understanding taxes transform the way you operate and invest in your business? In this episode, I tackle the often misunderstood topic of taxes and their substantial impact on business operations. Diving into the psychology of taxation, I share how a shift in perspective can lead to more strategic decisions in both personal and business finances, and emphasize the importance of focusing on after-tax implications to truly understand the cost or benefit of every business decision.

Listen in as I break down the nuances between effective and marginal tax rates, discuss the influence of tax considerations on business investment decisions, and explore strategic approaches to maximizing tax efficiency. I also touch on how leveraging tax strategies can enhance the way you manage business growth, investment, and personal income, helping entrepreneurs make more informed decisions that align with both their immediate financial goals and long-term visions.

You can find show notes and more information by clicking here: https://bit.ly/3L4Vw8m

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP539ECOMMERCEFUELv2.mp3
Category:general -- posted at: 6:00am EST

How do you turn a struggling eCommerce business into a booming success? In this episode, I sit down with Michelle Huie, founder of VIM & VIGR, as she shares her journey from facing financial challenges to significantly improving her business’s profitability and reveals her strategies for restructuring operations.

Listen in as Michelle explains the pivotal changes she made to her business model, from reducing reliance on trade shows to increasing direct consumer interactions. We also discuss the impact of leveraging SEO and content creation to drive substantial eCommerce revenue, emphasizing the importance of focusing on more lucrative market segments and streamlining expenses.

You can find show notes and more information by clicking here: https://bit.ly/3VM97Xa

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Direct download: EP538ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EST

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