How often do entrepreneurs get a second chance with their first love? In this episode, join me as I converse with Cathryn Lavery, the founder of BestSelf Co., who navigated the unusual path of selling her business to a private equity firm, only to buy it back after seeing its potential falter under new management. Cathryn shares her initial reasons for selling, the insights from stepping away, and what drove her to reclaim control and re-inject her vision into the brand.

Listen in as Cathryn discusses the strategic maneuvers and negotiations involved in reacquiring her company, how she leveraged AI technology to streamline operations, and the lessons learned from viewing her business through the analytical lens of her buyers. She also dives into the tactical changes implemented post-acquisition to revitalize the brand, ensuring its alignment with her entrepreneurial spirit and long-term objectives.

You can find show notes and more information by clicking here: https://bit.ly/3VwTEd9

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Curious how health-focused products carve out success in today's bustling retail scene? Join me in this episode as I sit down with Justin Mares, founder of Kettle & Fire and Perfect Keto, venture partner at Long Journey Ventures, and CEO at Truemed. Justin shares his journey through evolving marketing strategies and investment insights that aim to reshape America's eating habits.

Tune in as Justin delves into the importance of strategic branding and packaging design in influencing consumer buying behaviors, especially in the health sector. He'll also discuss the evolution of his marketing tactics over the years, the significant role of his newsletter in building customer relationships, and his proactive views on investing in health and wellness startups.

You can find show notes and more information by clicking here: https://bit.ly/4cqhdLv

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How can taking a gap year transform personal and professional life? In this episode, I’m sharing my plans to take a family and business gap year, as well as the motivations behind this decision. From wanting to invest deeply in family time to reshaping my business operations to support long-term sustainability and personal fulfillment, this decision wasn’t made lightly.

Listen in as I dive into the logistics of preparing for a gap year, covering everything from educational plans for my children to strategies for managing business responsibilities remotely. I’ll also discuss the potential challenges and opportunities that arise when stepping back from day-to-day operations to focus on strategic growth and personal well-being.

You can find show notes and more information by clicking here: https://bit.ly/4bPvPUS

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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How can executive assistants revolutionize your workflow and dramatically increase your productivity? In this episode, I dive into the transformative impact of hiring and effectively integrating an executive assistant into your business operations. From managing emails to handling critical administrative tasks, discover how an EA can free up your time and allow you to focus on what truly moves your business forward.

Listen in as I share my personal journey from overwhelm to high efficiency through executive assistance and discuss practical steps for hiring, the importance of creating detailed processes, and the tools that make delegation seamless. I also outline some strategies for training and managing an executive assistant that aligns perfectly with your business ethos and operational needs.

You can find show notes and more information by clicking here: https://bit.ly/4bBajD7

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.