eCommerce Fuel

What comes to mind when you think of Wal-Mart? What about Target? It’s amazing how the two massive retailers can be perceived so differently. Perhaps even more amazing is that Target is the more profitable of the two, despite the fact that Wal-Mart is about six times as big.

How is Target able to do that with less scale? What are they doing right?

Here to answer those questions are Carrie McAleer of D.a. Davidson & Company and eCommercefuel’s own copywriter extraordinaire, Laura Serino. Listen in to learn what Target can teach us about building better, more profitable ecommerce stores.

You can find show notes and more information by clicking here: 

Direct download: EP234ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EDT