eCommerce Fuel

New post from The eCommerceFuel Blog:

Crowdfunding is a popular topic and it's one that continues to pick up steam as bigger companies and cooler products get launched on platforms like Kickstarter. And we've finally discovered the secret sauce of crafting a killer Kickstarter marketing plan from start to finish. Jason Feinberg, founder of FCTRY, is here to talk about the Kickstarter Holy Grail: getting funded in under a day. Subscribe:  iTunes | Stitcher (Wth your host Andrew Youderian of and Jason Feinberg of Andrew: Welcome to the eCommerceFuel Podcast, the show dedicated to helping high six- and seven-figure entrepreneurs build amazing online companies and incredible lives. I'm your host and fellow eCommerce entrepreneur, Andrew Youderian. Hey guys, it's Andrew here, and welcome to the eCommerceFuel Podcast. Thanks so much for tuning in today. Today on the show I'm joined by Jason Feinberg, a friend of mine and the founder of, which is a brand that sells a bunch of really unique toys, interesting products, like Unicorn Snot, and is really well known for their line of political action figures. Jason and the team has released, I think, a McCain action figure, an Obama action figure, Hillary Clinton, and most recently the Bernie Sanders action figure which was funded incredibly quickly, in like eight hours. It has raised more than $200,000 on Kickstarter. It's done really well and Jason knows this stuff, having done three campaigns, seeing a lot of success with Kickstarter. He actually built a custom template cheat sheet for our private forum members on how to do this stuff. He's an expert, and that's what we're going to be talking about today, how to build a Kickstarter marketing plan that gets you funded quickly. Without further ado, here's my conversation with Jason. I hope you enjoy. Jason, so what's the quick and dirty about how FCTRY came to be? Jason: FCTRY started in 2006. Actually Jailbreak Toys was the original name. At the time I was working as an English teacher and trying to figure out what I could do with my life, and I had studied sculpture in college, and I came up with this idea where I was like, I don't want to try to sell sculptures to people, but instead of trying to sell one sculpture for $5,000, I was like, what if I could sell $5,000 sculptures for $1? That was sort of the epiphany moment that led me to starting the company. Andrew: So it's like the Costco model for sculptures. Just sculptures in bulk. Jason: More or less, yeah. It was this different idea. Everyone thinks art has to be expensive and inaccessible, and I was like, I think I can do this differently. That was just sort of a jumping off point for making cheap art. Creating Action Figures for Adults Andrew: FCTRY sells a ton of really cool stuff, very interesting, fun, creative items, but what you've had a lot of success with as well is the action figures, the Obama action figure, the Clinton, Bernie Sanders. Was that what it started with? Or did you start doing other toys and then kind of the action figure thing came out of that? Jason: It started with a line that preceded the Obama action figures. I'll take you back through it. It's a fun story. I had the idea for the company in about 2003 or 2004 initially. That was when I started, "Hey, I'm going to do this," but then as I'm sure plenty of people can relate to, it took me about four years until I actually got to the doing part. So I knew I wanted to make an action figure for sort of a niche market, and that I couldn't afford to pay any licenses, and those were sort of my criteria. I had to find something that people would be into that I didn't have to pay for. Andrew: One of the things I really want to do a deep dive on is Kickstarter marketing, because it's something you've had a lot of success with, but last question before we get into the core topic,

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Category:general -- posted at: 6:00am EDT