Fri, 18 March 2016
New post from The eCommerceFuel Blog:
It's everyone's new favorite social media platform and for some business owners, it's a gold mine. Lily Jade is a multi-million dollar diaper bag business and they've generated seven figures alone through Instagram. eCommerceFuel community members and founders of Lily Jade, Landon and Meggan Wood, along with their Instagram manager, Ashley McGleary, share the secrets behind using influencers and creating engagement to create buzz (and lots of sales) using Instagram. Subscribe: iTunes | Stitcher (With your host Andrew Youderian of eCommerceFuel.com and guests, Landon & Meggan Wood and Ashley McGleary of Lily Jade ) Andrew: Hey, hey, guys, it's Andrew here. And welcome to the eCommerceFuel podcast. Thanks so much for tuning in to the show today. And on the show, we're talking Instagram today, and specifically, how do you generate seven figures in sales from Instagram? And my guests have done that. Not only do that they have a multi-million dollar business, and have done well with Instagram, but they've generated seven figures in sales just from the Instagram channel itself, by their own estimates. A really impressive story. And the owners, who are eCommerceFuel community members, I had the chance to meet them at ECF Live last year in Nashville, Landon and Meggan Wood, and they've got a really incredible story. And we're...we have them on, and we're also joined by their, kind of a Instagram manager. She heads up their Instagram team at the company, Ashley McClearyan. And talk tactics. How do you make this work? We talk about the early days, how they got going, how they got their 1,000 followers. We talk how much you should expect to spend when you paying for influencers to share your things, based on how many followers and how much engagement we have. We talk about how you should put together an engagement letter when you have people that you're paying sponsored posts for, to make sure they present your brand in a way that actually gets engagement and represents you the way that you want to be seen. And we talk about that, and a lot of other things in today's interview. So, I'm going to go ahead and get the intros brief as possible, and let's go ahead and jump right in to discussion with Landon, Meggan, and Ashley from Lily Jade. In Search of a Great Diaper Bag Andrew: So, Meggan, you were mentioning that you've only been doing this for a couple years. I think like, October of 2013, you and Landon and the team there, and...which, really surprised me, given the quality of the business of your line of products, and what you've been able to accomplish since then. So, was LilyJade born out of just, your need for a good diaper bag? Meggan: Yeah, actually it was. I'm a mom of two little girls, and when I had my second daughter, I looked at my husband and said that one day I wanted to design a diaper bag line that did not look anything like a diaper bag, and that had multiple functions, just as a great coat, and that had an organizational component that would help keep moms and women and business women just organized. Help their lives run a little bit more efficiently. So, yeah. Andrew: I think this is the kind of thing where you don't really realize how valuable that is until you have kids. Because we have a couple girls now, and when we had our first, my wife got a...she got something...not a...she didn't know about Lily Jade, but she kind of got a nicer, higher end designer bag, because she uses it so much. Meggan and Landon, of course, you guys are married, for people who may not be aware of that, just listening. But, have you been working together since the beginning of the company, and what are your different, respective roles within Lily Jade? Landon: Yes, we have been working since the beginning of the company. I think that we work well together as a team.