eCommerce Fuel

Today on the show, I am joined by Alex Banys, the man behind Specialized mountain bikes. We discuss how to sell a brand worldwide, including places as far as Africa or Latin America, as well as why you need to create country-specific websites. Listen in to learn how to sell direct to consumers while not alienating your retailers, how to nurture your relationship with customers, and more.

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Direct download: EP300ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EST