eCommerce Fuel

Will Roman discusses how he's growing Chisos.com through in-person, grassroots marketing. We debate if it's possible to scale brand voice beyond the founder, highly effective SMS techniques for cart abandonment, pop-up shops, and – of course – why they only offer free shipping to Texans.

You can find show notes and more information by clicking here: https://bit.ly/3bSwZz7 

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Direct download: EP316ECOMMERCEFUEL.mp3
Category:general -- posted at: 6:00am EST